Danette Zdansky
Change Communication Manager at Brookwoods Group- Claim this Profile
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Bio
Experience
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Brookwoods Group
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United States
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Staffing and Recruiting
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1 - 100 Employee
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Change Communication Manager
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Dec 2021 - Present
Consultant at a large integrated energy company supporting an SVP and his leadership team. Developed the communication plan and toolkit for implementation. Assisting leaders with strategy development, speech writing, and external engagements. Providing change communication support for two internal projects - upgrading SharePoint intranet pages and structure for migration, and the deployment of a new strategic portfolio tool. Consultant at a large integrated energy company supporting an SVP and his leadership team. Developed the communication plan and toolkit for implementation. Assisting leaders with strategy development, speech writing, and external engagements. Providing change communication support for two internal projects - upgrading SharePoint intranet pages and structure for migration, and the deployment of a new strategic portfolio tool.
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Danzy Consultancy
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Greater Houston
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Principal
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Apr 2020 - Apr 2022
Provided marketing communications and campaign management for a Real Estate agency. Strengthened the content and campaigns to better align messaging with the brand and expanded reach. Provided strategic and tactical services to non-profits and businesses in the areas of communications, marketing, public relations, and event management. Provided marketing communications and campaign management for a Real Estate agency. Strengthened the content and campaigns to better align messaging with the brand and expanded reach. Provided strategic and tactical services to non-profits and businesses in the areas of communications, marketing, public relations, and event management.
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TETRA Technologies, Inc.
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United States
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Oil and Gas
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700 & Above Employee
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May 2018 - Mar 2020
Managed employee communications includes plans, editorial calendars, channels, town halls, and website. Responsible for the emergency notification system and supported crisis communications and corporate communications. Produced speeches, emails, digital and print materials for C-suite leaders. Managed the selection, design, and content of a new internal digital portal as well as the change management communication plans.
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Jun 2017 - May 2018
Managed internal communications and supported brand and corporate communications. Designed the format of brand workshops and assisted in addressing branding gaps. Provided quarterly investor relations releases and assisted with other IR activities. Implemented a new employee emergency notification system for crisis communications. Advanced internal communications with new channels, more news stories, increased readership, and enhanced town hall presentations.
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Freelance
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Houston, Texas Area
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Principal / Danzy Consultancy
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2016 - 2017
Provided strategic and tactical services to non-profits and businesses in areas of communications, marketing, public relations, and event management. Developed messaging, print, news releases, and social media content. Assisted with community outreach activities and media engagement. Created campaigns for new programs and to increase effectiveness of existing programs. Provided strategic and tactical services to non-profits and businesses in areas of communications, marketing, public relations, and event management. Developed messaging, print, news releases, and social media content. Assisted with community outreach activities and media engagement. Created campaigns for new programs and to increase effectiveness of existing programs.
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Shell
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United Kingdom
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Oil and Gas
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700 & Above Employee
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2012 - 2015
Guided corporate communications for project and technology groups, as well as public relations for two technology centers. Responsible for communication plans, social performance/community outreach, non-technical risk assessments, and stakeholder engagement. Served as crisis communications focal point and spokesperson for technology centers. Generated press releases, brochures, newsletters, presentations, speeches, and coordinated video production and photo shoots to promote safety, innovation and technology. Show less
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2010 - 2012
Supported innovation and technology groups and coordinated innovation campaign efforts in the US. Managed corporate communications and public relations for three technology centers. Served as crisis communication focal point. Influenced design of visitor experience and use of proper brand and communication tools. Strategically advanced communication channels, reduced number of intranet pages, and automated news submissions.
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Shell
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United Kingdom
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Oil and Gas
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700 & Above Employee
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2004 - 2009
Managed corporate communications and public relations for largest technology center. Lead communications on the 4-yr. Modernization Project & Change Management Team. Advised on crisis management and business continuity, and supported center’s license to operate. Responsible for internal communication channels, editorial calendar, D&I communications, employee engagements, town halls and socials. Responsible for community outreach plan and budget and all public relations for the location.
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1997 - 2004
Revitalized quality assurance programs and training. Achieved ISO 9002 certification and was responsible for the quality management system and best practices. Participated in cross-functional document management system development. Addressed marketing needs for analytical services’ third-party business.
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LyondellBasell
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United States
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Chemical Manufacturing
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700 & Above Employee
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Quality Advisor
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1989 - 1997
Headed corporate quality audit and complaint systems, standardizing the programs and improving complaint resolutions across locations. Responsible for benchmarking and implementation of best practices and improvement opportunities. Advanced training programs in quality, auditing, and root cause analysis, shifting the culture to one of Quality First. Headed corporate quality audit and complaint systems, standardizing the programs and improving complaint resolutions across locations. Responsible for benchmarking and implementation of best practices and improvement opportunities. Advanced training programs in quality, auditing, and root cause analysis, shifting the culture to one of Quality First.
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Zdansky Map Store
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Corpus Christi, Texas Area
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General Manager
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1980 - 1987
Worked all aspects of the family business from wholesale and retail sales to inventory control and marketing. Designed the store front, switched marketing strategy from wholesale to retail, trained staff, and general manager. Continued to served as a business adviser until the business sold years later. Worked all aspects of the family business from wholesale and retail sales to inventory control and marketing. Designed the store front, switched marketing strategy from wholesale to retail, trained staff, and general manager. Continued to served as a business adviser until the business sold years later.
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Education
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Texas A&M University
Bachelor's degree, Major in Chemistry, Minor in Marketing