Danelle Antonelli
Senior Buyer at Postie+- Claim this Profile
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Bio
Experience
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Postie+
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Retail
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100 - 200 Employee
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Senior Buyer
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Jun 2023 - Present
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Buyer
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Feb 2021 - Present
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The Warehouse Group
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New Zealand
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Retail
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700 & Above Employee
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Chapter Member - eCommerce Operations & Optimisation
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Nov 2020 - Feb 2021
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Boardriders
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Ecommerce Merchandiser
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Aug 2019 - Dec 2020
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Mountain Warehouse
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United Kingdom
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Retail
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700 & Above Employee
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Junior Buyer - Menswear
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Jul 2017 - Jun 2019
Plan, develop and deliver a cohesive and competitively priced seasonal product range that maximises sales, stock and profitability and reflects the brands strategic goals and ambitions Plan, develop and deliver a cohesive and competitively priced seasonal product range that maximises sales, stock and profitability and reflects the brands strategic goals and ambitions
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Postie+
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Retail
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100 - 200 Employee
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Junior Buyer - Sleepwear & Womenswear
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Mar 2016 - May 2017
Play an integral role in planning and development of women sleepwear range to deliver product aligned with OTB guidelines and utilise historical sales analysis, trend analysis, and market influences to design range to illuminate brand and department strategy. Foster positive relations with new and existing suppliers and engage in sourcing with deep knowledge of fabrications manufacturing process to deliver great product that meets budget expectations. Designed and delivered cohesive sleepwear range for mother’s day to surpass company expectations, delivered year on year sales, GP, and units sales increases, and achieved best month performance of category till now. Orchestrated methods to increase sales and profitability, administered performance level to create improvement plans, and delivered exit strategy to terminate situation in order to reduce damage/issues. Conducted competitor category analysis to make recommendation for retail price update based on findings that results in change of pricing strategy from high low to EDLP in lined with identified competitors. Led tender management processes in liaisons with Australian based sister company to nurture new supplier relationship; improved margin for key styles up to 13% points than previous season and achieved target inflow set for the season. Show less
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The Warehouse
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New Zealand
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Retail
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700 & Above Employee
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Associate Buyer - Womenswear
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Mar 2014 - Mar 2016
Appraised/evaluated innovative methods to improve commercial range in order to accelerate sales and revenues as well as delivered products to meet customer needs with appropriate price. Cultivated and strengthened relations with suppliers and internal departments for contract negotiations and conflict resolution; delivered suitable product at right time and price. Established effective and flexible seasonal selling promotional plans and pricing strategies for sales enhancement and executed promotional mechanics to manage crisp promotional messages delivery to stores and customers complied with Fair Trading and Consumer Guarantees requirements. Spearheaded multifaceted projects, pursued emerging/latest trends to instigate active element into NZ inspired Haka range; up surged sales units, sales dollars, and cash GP against budget building strong brand identity.Envisioned and drove new product opportunity of ‘holiday’ specific tees; achieved 76% sell in first 3 weeks versus company target of 85% sell in 8 weeks.Updated with competitors, industry, trends, and technology to recognise opportunities/deficiencies in the range. Show less
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Senior Assistant Buyer - Girlswear
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Aug 2012 - Mar 2014
Actively seconded buyer in buying/promotional processes, recognised opportunities and complications to develop risk mitigation plans, and assisted buyer to plan, develop, and improve ranges.Negotiated with suppliers and quality assurance team to design commercial product in compliance buyers’ vision and organisational strategy as well as supported quality assurance on specifications.Executed promotional material and collated sales data in collaboration with buyer and served as buddy to mentor and direct new team members about company systems/processes to attain targeted objectives. Show less
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Assistant Buyer - Boyswear
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Sep 2011 - Aug 2012
Delivered full administration and systems support to buyer in buying and promotional processes, ensured orders with suppliers to keep order details, and assisted team members to achieve goals.Synchronised with suppliers and quality assurance team to generate product specifications and track samples as well as approved lab dips, strike offs, and general appearance to initiate order execution and development.Cached and loaded promotions and photography assignment requests and administrated international buying trends, activities, styles, and quality. Show less
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Pumpkin Patch
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Retail Apparel and Fashion
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100 - 200 Employee
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Design and Buy Admin Assistant
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Jun 2010 - Sep 2011
Involved in creation and tracking of purchase orders and synchronised with suppliers for barcodes and reorders to negotiate costs and order details in an efficient manner. Sustained electronic filing systems and design team’s style information database for records, and created departments buying plan spread sheets in accordance with company standard procedures. Involved in creation and tracking of purchase orders and synchronised with suppliers for barcodes and reorders to negotiate costs and order details in an efficient manner. Sustained electronic filing systems and design team’s style information database for records, and created departments buying plan spread sheets in accordance with company standard procedures.
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Lock Finance
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Auckland, New Zealand
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Accountant
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Jun 2009 - Jun 2010
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Education
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University of Auckland
Bachelor of Commerce - BCom, Accounting