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5.0

/5.0
/ Based on 2 ratings
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Greg Brooks (he/him/his)

Dan took de-construct from a tiny phoenix rising from the ashes of Deepend to become one of the most switched-on, innovative and creatively focussed digital agecnies in the UK. His focus on innovation in digital marketing and cross channel capabilities - seen in the work he did for Eurostar using alternative reality gaming (ARG), when others were still years behind the curve - shows his vision in given we are in a world that is heading towards location and live interaction marketing. I would recommend him to any client who wants to be ahead of the competition.

Jon Lee

Dan has a great range of skills in digital marketing. From strategy & ideas, to execution Dan has always delivered excellent results whenever we've worked with him.

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Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Founder
      • Jul 2020 - Present

      StoreBoost is the first DSP designed for the physical retail sector that handles both media buying (programmatic or automated guaranteed) and creative (dynamic and linear ad serving and content delivery) with built in attribution using 1st party footfall and sales data in one self serve platform. 1st phase is for digital OOH (Viooh, DAX and Broadsign), 2nd phase proximity mobile media and social. StoreBoost is the first DSP designed for the physical retail sector that handles both media buying (programmatic or automated guaranteed) and creative (dynamic and linear ad serving and content delivery) with built in attribution using 1st party footfall and sales data in one self serve platform. 1st phase is for digital OOH (Viooh, DAX and Broadsign), 2nd phase proximity mobile media and social.

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Founder
      • Nov 2009 - Present

      The most interesting marketing is increasingly being driven by or created with data. The Cloud and Compass specialises in helping brands answer communication challenges using real time marketing across mobile, social, online and broadcast channels. We offer brands / retailers the ability to measure and generate footfall into their stores in real time through all proximity digital channels then measure and optimise the impact of their messaging and media in real time. The most interesting marketing is increasingly being driven by or created with data. The Cloud and Compass specialises in helping brands answer communication challenges using real time marketing across mobile, social, online and broadcast channels. We offer brands / retailers the ability to measure and generate footfall into their stores in real time through all proximity digital channels then measure and optimise the impact of their messaging and media in real time.

    • Founder
      • Nov 2009 - Apr 2016

      The Cloud and Compass incubated, developed and subsequently sold to Dentsu Aegis Network, LIVEPOSTER, a market leading digital out of home platform that enables brands to deliver real time / dynamic campaigns to digital screens across all the major media owners in the UK and Internationally. LIVESPOT is a new platform designed for broadcast TV so brands can create, moderate and schedule dynamic TV ads from one dashboard. The vision is to enable a client to create an ecosystem of real time content across all earned, owned and paid channels so they can maximise the impact of being able to react in real time to customer comment, a price change, an event, whatever their business needs. In a nearly post digital age it seems strange that a brand would develop marketing content 6 months ahead of a big campaign while at the same time their business needs are changing in real time! Show less

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Founder
      • Sep 2001 - Feb 2010

      Co-founder and board member of digital creative and marketing agency, de-construct. My role as business development director is primarily to bring in new clients and work with existing ones to maximise commercial opportunities. de-construct is part of the Aegis Group owned Isobar Network of digital agencies worldwide so a key part of this role is to develop relationships within the network. My management remit is to develop a strategy for growth and help implement it with the rest of the board and the senior team. Show less

    • Portugal
    • Information Technology & Services
    • 1 - 100 Employee
    • Biz Dev Manager
      • Feb 2000 - Sep 2001

      Business Development and Account Director with a remit to win new business and work with brands including Panasonic, Bentley, Nokia and French Connection. Business Development and Account Director with a remit to win new business and work with brands including Panasonic, Bentley, Nokia and French Connection.

    • Media Strategist
      • Jul 1997 - Feb 2000

      Communication Strategist for a specialist media and marketing consultancy working with brands such as Tango and First Direct on their digital media strategy. Communication Strategist for a specialist media and marketing consultancy working with brands such as Tango and First Direct on their digital media strategy.

    • 1 - 100 Employee
    • Media
      • 1998 - 1999

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