Danceline Dsouza
Director, E-Commerce Strategy at Wavemaker Canada- Claim this Profile
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Bio
Rupika Raman
Danceline is a driven , goal oriented professional , and her collaborative skills make her a pleasure to work with .Her passion for consumer focussed marketing makes her an asset to any team . As a brand manager on Garnier ,Danceline creatively conceptualised and led the execution of innovative , clutter breaking campaigns across traditional and digital media which , being inspired by sound data analysis, helped spike awareness and consideration and gain market share for her brand , Pure Activ . She also managed the innovation funnel for several complex launches
Anagha Bhojane
Danceline is a determined, detail-oriented & a consumer centric marketer. I managed her directly at Marico, when we were launching a couple of new brands in the middle of the pandemic. She is both intuitive & data oriented and understands consumer behaviour. She is able to effectively manage cross functional stakeholders to move the project forward and achieve goals. She can multi-task effectively and follow her goals. She is always willing to put in the extra effort, no matter where in her job scope it may or may not lie. I have always found her open to learn new stuff, has the zest to do new things and a dependable team player. She will be an asset to any organisaiton she joins. I will always wish the best for her.
Rupika Raman
Danceline is a driven , goal oriented professional , and her collaborative skills make her a pleasure to work with .Her passion for consumer focussed marketing makes her an asset to any team . As a brand manager on Garnier ,Danceline creatively conceptualised and led the execution of innovative , clutter breaking campaigns across traditional and digital media which , being inspired by sound data analysis, helped spike awareness and consideration and gain market share for her brand , Pure Activ . She also managed the innovation funnel for several complex launches
Anagha Bhojane
Danceline is a determined, detail-oriented & a consumer centric marketer. I managed her directly at Marico, when we were launching a couple of new brands in the middle of the pandemic. She is both intuitive & data oriented and understands consumer behaviour. She is able to effectively manage cross functional stakeholders to move the project forward and achieve goals. She can multi-task effectively and follow her goals. She is always willing to put in the extra effort, no matter where in her job scope it may or may not lie. I have always found her open to learn new stuff, has the zest to do new things and a dependable team player. She will be an asset to any organisaiton she joins. I will always wish the best for her.
Rupika Raman
Danceline is a driven , goal oriented professional , and her collaborative skills make her a pleasure to work with .Her passion for consumer focussed marketing makes her an asset to any team . As a brand manager on Garnier ,Danceline creatively conceptualised and led the execution of innovative , clutter breaking campaigns across traditional and digital media which , being inspired by sound data analysis, helped spike awareness and consideration and gain market share for her brand , Pure Activ . She also managed the innovation funnel for several complex launches
Anagha Bhojane
Danceline is a determined, detail-oriented & a consumer centric marketer. I managed her directly at Marico, when we were launching a couple of new brands in the middle of the pandemic. She is both intuitive & data oriented and understands consumer behaviour. She is able to effectively manage cross functional stakeholders to move the project forward and achieve goals. She can multi-task effectively and follow her goals. She is always willing to put in the extra effort, no matter where in her job scope it may or may not lie. I have always found her open to learn new stuff, has the zest to do new things and a dependable team player. She will be an asset to any organisaiton she joins. I will always wish the best for her.
Rupika Raman
Danceline is a driven , goal oriented professional , and her collaborative skills make her a pleasure to work with .Her passion for consumer focussed marketing makes her an asset to any team . As a brand manager on Garnier ,Danceline creatively conceptualised and led the execution of innovative , clutter breaking campaigns across traditional and digital media which , being inspired by sound data analysis, helped spike awareness and consideration and gain market share for her brand , Pure Activ . She also managed the innovation funnel for several complex launches
Anagha Bhojane
Danceline is a determined, detail-oriented & a consumer centric marketer. I managed her directly at Marico, when we were launching a couple of new brands in the middle of the pandemic. She is both intuitive & data oriented and understands consumer behaviour. She is able to effectively manage cross functional stakeholders to move the project forward and achieve goals. She can multi-task effectively and follow her goals. She is always willing to put in the extra effort, no matter where in her job scope it may or may not lie. I have always found her open to learn new stuff, has the zest to do new things and a dependable team player. She will be an asset to any organisaiton she joins. I will always wish the best for her.
Credentials
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Developing Online Customer Loyalty
GoogleJun, 2023- Nov, 2024 -
Google Digital Marketing & E-commerce Certificate
CredlyJun, 2023- Nov, 2024 -
Make the Sale: Build, Launch, and Manage E-commerce Stores
GoogleJun, 2023- Nov, 2024 -
Marketing Analytics and Measurement
GoogleMay, 2023- Nov, 2024 -
Email Marketing
GoogleApr, 2023- Nov, 2024 -
From Likes to Leads : How to interact with customers online
GoogleApr, 2023- Nov, 2024 -
Digital Marketing: Attract and Engage with Customers
GoogleNov, 2022- Nov, 2024 -
Customer Value in Pricing Strategy
University of Virginia & Boston Consulting Group (offered by Coursera)May, 2020- Nov, 2024 -
Advanced Google Analytics
GoogleMay, 2020- Nov, 2024 -
Google Analytics For Beginners
GoogleMay, 2020- Nov, 2024
Experience
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Wavemaker Canada
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Canada
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Advertising Services
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1 - 100 Employee
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Director, E-Commerce Strategy
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Jun 2023 - Present
Driving eCommerce function, services, and performance outcomes for client across Retailer platforms and D2C through media optimisations and growth strategies Driving eCommerce function, services, and performance outcomes for client across Retailer platforms and D2C through media optimisations and growth strategies
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The Estée Lauder Companies Inc.
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United States
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Personal Care Product Manufacturing
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700 & Above Employee
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Director, E-Commerce (Multi-brand)
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Oct 2022 - Feb 2023
Accountable for e-commerce business including achievement of sales targets, online execution and planning for digital expansion of prestige beauty brands across D2C brand sites and e-retailer channels. Brands include Estee Lauder, MAC, Clinique, Aveda, Bobbi Brown, Darphin, Origins, Smashbox and the Luxe brand portfolio (which includes brands Kilian, Frederic Malle, Jo Malone, La Mer, Tom Ford) Accountable for e-commerce business including achievement of sales targets, online execution and planning for digital expansion of prestige beauty brands across D2C brand sites and e-retailer channels. Brands include Estee Lauder, MAC, Clinique, Aveda, Bobbi Brown, Darphin, Origins, Smashbox and the Luxe brand portfolio (which includes brands Kilian, Frederic Malle, Jo Malone, La Mer, Tom Ford)
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Flipkart
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India
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Technology, Information and Internet
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700 & Above Employee
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Associate Director - E-Commerce Marketing & Customer Experience for CPG, Home & General Merchandise
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Apr 2021 - May 2022
• Leading and implementing the marketing strategy through integrated marketing campaigns, digital merchandising and PR for 3 business units: CPG, Gen. Merchandise & Home which house over 15 super categories including Beauty & Personal Care, Food Nutrition & Healthcare, Baby care, Household goods , Home Decor & Furnishing, Toys & Stationary among others • Leading top of funnel marketing programs for brand building to drive business growth, market share gain and customer acquisition through increased brand awareness and consideration ; media planning and campaign execution across various channels including TV advertising/ digital/ social/ content marketing/ print/ PR/ CRM/ performance marketing and influencer marketing • Leading end to end digital/e-commerce merchandising including creation of seasonal/tactical e-storefronts to aid product discovery and optimize the customer journey to deliver higher conversion, retention and engagement • Working with stakeholder teams (Research & Analytics) to drive customer/consumer understanding; leveraging business and consumer insights for data-driven marketing management Show less
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Marico Limited
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India
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Manufacturing
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700 & Above Employee
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Manager - Marketing & Innovations, Hair Care, Health & Hygiene
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Aug 2019 - Mar 2021
Brand Manager / Marketing Consultant for categories - Hair Care, Health & Hygiene, Home Care • P&L management with annual and monthly operating plans • Leading creative strategy, ideation and execution of marketing communications across channels and platforms for achieving business goals • Leading development and launch execution for new brands with clear business ambition, milestones, timelines and KPIs Brand Manager / Marketing Consultant for categories - Hair Care, Health & Hygiene, Home Care • P&L management with annual and monthly operating plans • Leading creative strategy, ideation and execution of marketing communications across channels and platforms for achieving business goals • Leading development and launch execution for new brands with clear business ambition, milestones, timelines and KPIs
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Senior Manager - E Commerce
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Jul 2018 - Jul 2019
Senior Key Account Manager handling Amazon and Big Basket business for L'Oreal India with full P&L ownership• Deliver business targets and drive growth for brands L'Oreal Paris, Garnier and Maybelline • Leading best in class consumer experience on Amazon and Big Basket platforms through digital marketing, e-merchandising, A+ Content, event promotions, competitive offers, listing and cataloguing• Driving customer acquisition and retention through marketing, key programs, sale events and tactical initiatives Show less
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Area Sales Manager, Bangalore – General Trade & Wholesale
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Dec 2015 - Jun 2018
Area Sales Manager, Bangalore – Retail and Wholesale• Managing Retail and Wholesale business in Bangalore for brands Garnier, L’Oreal Paris and Maybelline• Delivering key business KPIs – Secondary sales growth, distribution expansion, effective coverage, BTL campaigns, retail merchandising, new launch execution, training and resource management and Route To Market projects across channels
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Manager - Marketing, Consumer Products Division
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Nov 2013 - Nov 2015
Brand Management - Garnier Skin Naturals• ATL/BTL Marketing, new product launch, sales planning, demand forecasting, pricing, brand and media strategy• Driving 360 degree marketing efforts to increase brand awareness and consumer engagement• Media planning across all media platforms – TV, Social Media, Print, Outdoor, Radio, Cinema, Mobile campaign• Driving internal functional teams (Research, Sales Planning, Supply Chain, Packaging Development) and external agencies (Advertising, Media, PR, Event Management, etc.) Show less
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Asst Manager - Marketing, Consumer Products Division
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Jun 2013 - Oct 2013
• Nominated by the Management Committee of L’Oreal India for a strategy project at the L’Oreal APAC Zone office, Singapore on an international project • Worked on 2 strategic projects in category of Hair Color and Skin Care under the guidance of the Marketing Director for Garnier – ASEAN
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Management Trainee
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Jul 2012 - Jun 2013
Worked on Sales and Marketing projects- Sales: Modern Trade channel, Mumbai for Consumer Products Division- Marketing: L'Oreal Professionel, Professional Products Division
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Nokia
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Finland
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Telecommunications
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700 & Above Employee
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R & D Engineer
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2007 - 2010
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Education
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2010 - 2012
Mudra Institute of Communications, Ahmedabad, India
Master of Business Administration - MBA, Marketing -
2003 - 2007
Bangalore Institute of Technology
Bachelor of Engineering - BE, Telecommunications Engineering
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