Experience

Agentz

• United States
• Software Development
• 1 - 100 Employee

• Advisor and Board Member

  • Sep 2023 - Present

  Santa Cruz, California, United States Working with board and leadership team to refine product messaging and launch reseller program for a customer engagement, SaaS start up that leverages Generative AI to allow SMBs and Enterprise customers to meaningfully engage with and convert prospective customers across multiple channels, including web, phone, SMS, social and search.



Verizon

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Product Development & Partner Management

  • Jun 2017 - Jul 2023

  San Jose, California, United States Manage business terms negotiation, on-boarding and integration of strategic partners into Verizon Business division selling SaaS products to SMBs. • Led contract negotiation with Google for resale of SaaS product line with multiyear forecast of $56 million. Agreement construct subsequently used for two additional agreements. • Launched partner program for highest revenue new customer offering in YSB platform portfolio, helping to increase customer LTV. • Lead negotiations and on… Show more Manage business terms negotiation, on-boarding and integration of strategic partners into Verizon Business division selling SaaS products to SMBs. • Led contract negotiation with Google for resale of SaaS product line with multiyear forecast of $56 million. Agreement construct subsequently used for two additional agreements. • Launched partner program for highest revenue new customer offering in YSB platform portfolio, helping to increase customer LTV. • Lead negotiations and on boarding for key partners that provided product pillars for new platform offer that is now the leading entry point and value prop for new customers coming to Yahoo Small Business. • Product Manager for planning and evaluation of new partner marketplace and ecosystem with preliminary $350M+ TAM. Evaluation has included cross-division gathering and grooming of use cases, requirements and user stories, as well as collection of vendor RFPs, and ranking and scoring of responses to technical and business elements for MVP. • Managed global clearance processes for Verizon sourcing required approvals and audits to meet stringent requirements on privacy, security. customer service and business continuity.. • Lead PR strategy for product rollout, including development of media messaging, PR outreach, executive interviews and speaking opportunites. https://marketingland.com/yahoo-small-business-is-back-with-verizon-investments-249736 • Passion for mentoring, including formally within the team, and externally within marketing and content channels, and small business dreamers -- https://www.score.org/author/dan-breeden Show less



Yahoo! Inc.

• Head of partnerships, partner deals, messaging, external comms for Yahoo Small Business

  • Aug 2013 - Jun 2017

  Sunnyvale, CA Lead GTM messaging and management of strategic alliances. • Lead marketing/GTM for launch of mobile partner product, with highest customer adoption of any new product launch by BU in this decade. • Drive social channel programs, including growing following in target segments by 106% YOY. • Lead messaging strategy and creation for key product rollout, including development of presales site copy, FAQs and sales support. • Onboard, manage and optimize relationships with strategic… Show more Lead GTM messaging and management of strategic alliances. • Lead marketing/GTM for launch of mobile partner product, with highest customer adoption of any new product launch by BU in this decade. • Drive social channel programs, including growing following in target segments by 106% YOY. • Lead messaging strategy and creation for key product rollout, including development of presales site copy, FAQs and sales support. • Onboard, manage and optimize relationships with strategic partners, including PayPal, Microsoft / Bing, Symantec, and Duda.

• Senior Partner Manager for Strategic Partners and Developer Networks.

  • May 2011 - Aug 2013

  Sunnyvale, CA Marketing lead for strategic partnerships and developer network • Implemented lead tracking and automated customer satisfaction surveys driving improvement to third party developer lead system and 14% increase in leads to top third of developers. • Launched division’s largest third-party sales extension, including creation of content, co-branded pages, promotions and sales guides and reporting for Fortune 500 partner’s sites across US. • Created recruitment programs and funnel for… Show more Marketing lead for strategic partnerships and developer network • Implemented lead tracking and automated customer satisfaction surveys driving improvement to third party developer lead system and 14% increase in leads to top third of developers. • Launched division’s largest third-party sales extension, including creation of content, co-branded pages, promotions and sales guides and reporting for Fortune 500 partner’s sites across US. • Created recruitment programs and funnel for developer and app networks. Increased number of developer apps in platform marketplace by 550 percent, including addition of apps to fill key functional gaps.



Monster

• Brazil
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Director of Marketing

  • Aug 2010 - Apr 2011

  Joined Monster as part of the $225M acquisition of HotJobs from Yahoo! Managed B2B, partner and consumer marketing programs in support of HotJobs integration into Monster. • Led HotJobs marketing and messaging to transition 20,000 HotJobs customers onto Monster platform. • Led marketing for Go-to-Market (GTM) activities for HotJobs direct sales channel to ensure sales readiness on migrated products and solutions. • Managed customer cross-over and cross-posting communication; including… Show more Joined Monster as part of the $225M acquisition of HotJobs from Yahoo! Managed B2B, partner and consumer marketing programs in support of HotJobs integration into Monster. • Led HotJobs marketing and messaging to transition 20,000 HotJobs customers onto Monster platform. • Led marketing for Go-to-Market (GTM) activities for HotJobs direct sales channel to ensure sales readiness on migrated products and solutions. • Managed customer cross-over and cross-posting communication; including email, internal and external FAQs and interstitial pages for both recruiter (B2B) and job-seeker (consumer) accounts. • Created messaging for 20-page Sales Playbook to provide sales strategy for transitioning and renewing customers, as well as to address customer service scenarios. • Served as co-chair of communications committee for partner consortium of 27 resellers and 250+ cobranded sites, representing the largest portion of Monster's newspaper channel. Show less



Yahoo!

• Information Technology and Services
• 1 - 100 Employee

• Senior Marketing Manager

  • Dec 2008 - Aug 2010

  Senior Marketing Manager responsible for B2B retention and acquisition programs tracked to performance goals, as well as development and rollout of partner programs involving both sales and consumer channels. • Responsible for marketing $5M e-commerce business for HotJobs. Launched SaaS initiatives based on site and database metrics to improve funnel conversion. • Created and launched HotJobs’ first automated email trigger program for current and winback customers. Messaging tracks… Show more Senior Marketing Manager responsible for B2B retention and acquisition programs tracked to performance goals, as well as development and rollout of partner programs involving both sales and consumer channels. • Responsible for marketing $5M e-commerce business for HotJobs. Launched SaaS initiatives based on site and database metrics to improve funnel conversion. • Created and launched HotJobs’ first automated email trigger program for current and winback customers. Messaging tracks conform to customer lifecycle and channel. Program increased customer retention and drove $1.3 million incremental spend for test group. • Led projects that mined customer databases to highlight upsell and renewal opportunities, and identify retention risks. • Company lead for extended marketing force of media channel partners (including 250+ separate consumer and e-commerce portals). • Led redesign and launch of new customer-facing website. Traffic to relaunched site rose 800% over prior year. • Chairman of consortium marketing committee comprised of VP- and director-level representatives for 29 partner companies. • Managed communications with Sales and Product teams, including creation and delivery of online and in-person demonstrations, emails, webinars and website updates. • Lead architect of marketing strategy and GTM plans for new online and e-commerce products. • Consistently ranked among Top 5% of Yahoo! employees. Twice promoted to roles with increased responsibility.

• Marketing Manager

  • Dec 2006 - Dec 2008

  Marketing and Brand Manager leading programs to drive sales and consumer engagement in partner channel that included partner companies representing more than 250 co-brand sites and e-commerce portals. • Developed content and advertising campaigns for partners. Consumer campaign provided 202 million impressions per month. • Led creation of Marketing & Brand Guidelines. Created and conducted subsequent series of online seminars for more than 185 partner leads. • Created and distributed… Show more Marketing and Brand Manager leading programs to drive sales and consumer engagement in partner channel that included partner companies representing more than 250 co-brand sites and e-commerce portals. • Developed content and advertising campaigns for partners. Consumer campaign provided 202 million impressions per month. • Led creation of Marketing & Brand Guidelines. Created and conducted subsequent series of online seminars for more than 185 partner leads. • Created and distributed partner marketing programs, including internal awards program and best practices that helped drive engagement and gains in sales and traffic metrics. • Responsible for contract negotiation, build out, and user training for intranet communications tool used by external channel partners. • Drove creation, distribution and customization sign-off for national advertising campaign involving online, SEM,SEO, print, radio and outdoor.



Knight Ridder, Inc.

• Marketing Manager

  • Aug 2004 - Dec 2006

  Marketing Communications Manager directing marcom and content integration. • Promoted three times within organization, with each step accompanied by expanded roles and responsibilities. • Managed creation of sales collateral and presentations, consumer and B2B advertising, and related promotions. • Led launch of e-commerce project with first year earnings exceeding plan. Second year was honored nationally for top performance in category. Third year exceeded prior year revenue by 44… Show more Marketing Communications Manager directing marcom and content integration. • Promoted three times within organization, with each step accompanied by expanded roles and responsibilities. • Managed creation of sales collateral and presentations, consumer and B2B advertising, and related promotions. • Led launch of e-commerce project with first year earnings exceeding plan. Second year was honored nationally for top performance in category. Third year exceeded prior year revenue by 44 percent. • Created and managed budgets and schedules for products exceeding $8.6 million in revenue. Created cost projections and GTM plans for new projects and products. • Leveraged content to realize a YOY increase in product of 18% in first year, 11% in 2nd and 16% in 3rd. • Company spokesman and public relations contact. Work included preparation of releases, crisis planning and on-air appearances. Show less