Dan Branley
Media + Influencer Lead at Big Valley Marketing- Claim this Profile
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Topline Score
Bio
Karen Howe
It’s easy to recommend Dan Branley. He’s a high-integrity PR expert with a laudable a work-ethic. Dan brings intelligence, energy and focus to every public relations or social media initiative. I worked closely with Dan both at Singingfish (a wholly-owned subsidiary of Thomson) and at AOL. He helped formulate and guide the overarching PR strategy and key metrics in addition to handling most of the tactical execution during extremely challenging times. I’d work with him again in a heartbeat.
Tina Montgomery
The strategic counsel that Dan provides to Surfin Seafood continues to exceed our expectations. When we first came to him we had 30 customers and, in a matter of weeks, he helped us to grow that number to more than 300 via targeted media coverage that showcased our product offerings and motivated customers to sign-up for deliveries. Dan's approach has been simple and straight-forward. He listens, studies, analyzes and then creatively and strategically launches unique, effective campaigns that are on-time, on-budget and provide huge ROI.
Karen Howe
It’s easy to recommend Dan Branley. He’s a high-integrity PR expert with a laudable a work-ethic. Dan brings intelligence, energy and focus to every public relations or social media initiative. I worked closely with Dan both at Singingfish (a wholly-owned subsidiary of Thomson) and at AOL. He helped formulate and guide the overarching PR strategy and key metrics in addition to handling most of the tactical execution during extremely challenging times. I’d work with him again in a heartbeat.
Tina Montgomery
The strategic counsel that Dan provides to Surfin Seafood continues to exceed our expectations. When we first came to him we had 30 customers and, in a matter of weeks, he helped us to grow that number to more than 300 via targeted media coverage that showcased our product offerings and motivated customers to sign-up for deliveries. Dan's approach has been simple and straight-forward. He listens, studies, analyzes and then creatively and strategically launches unique, effective campaigns that are on-time, on-budget and provide huge ROI.
Karen Howe
It’s easy to recommend Dan Branley. He’s a high-integrity PR expert with a laudable a work-ethic. Dan brings intelligence, energy and focus to every public relations or social media initiative. I worked closely with Dan both at Singingfish (a wholly-owned subsidiary of Thomson) and at AOL. He helped formulate and guide the overarching PR strategy and key metrics in addition to handling most of the tactical execution during extremely challenging times. I’d work with him again in a heartbeat.
Tina Montgomery
The strategic counsel that Dan provides to Surfin Seafood continues to exceed our expectations. When we first came to him we had 30 customers and, in a matter of weeks, he helped us to grow that number to more than 300 via targeted media coverage that showcased our product offerings and motivated customers to sign-up for deliveries. Dan's approach has been simple and straight-forward. He listens, studies, analyzes and then creatively and strategically launches unique, effective campaigns that are on-time, on-budget and provide huge ROI.
Karen Howe
It’s easy to recommend Dan Branley. He’s a high-integrity PR expert with a laudable a work-ethic. Dan brings intelligence, energy and focus to every public relations or social media initiative. I worked closely with Dan both at Singingfish (a wholly-owned subsidiary of Thomson) and at AOL. He helped formulate and guide the overarching PR strategy and key metrics in addition to handling most of the tactical execution during extremely challenging times. I’d work with him again in a heartbeat.
Tina Montgomery
The strategic counsel that Dan provides to Surfin Seafood continues to exceed our expectations. When we first came to him we had 30 customers and, in a matter of weeks, he helped us to grow that number to more than 300 via targeted media coverage that showcased our product offerings and motivated customers to sign-up for deliveries. Dan's approach has been simple and straight-forward. He listens, studies, analyzes and then creatively and strategically launches unique, effective campaigns that are on-time, on-budget and provide huge ROI.
Credentials
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Excel for Mac Essential Training (Office 365/Microsoft 365)
LinkedInAug, 2022- Oct, 2024
Experience
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Big Valley Marketing
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United States
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Marketing Services
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1 - 100 Employee
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Media + Influencer Lead
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May 2022 - Present
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Launch Communications, LLC
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United States
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Advertising Services
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1 - 100 Employee
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Principal, Independent Public Relations Consultant
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2004 - May 2022
Launch Communications is a single-person consultancy that provides clients with senior level strategy and 'who you see is who you get' support on both retainer- and project-based PR assignments. Key Contributions • Designed and deployed customized public relations programs for companies including NTT Communications, CapitalOne's ShareBuilder 401k, MultiCare and several startups including Flowspace, Transfix, Wiko USA, Big Fish Games, FLEXE and VisitPay. In 2018, also provided PR support on the Special Olympics USA Games held in Seattle. • Works closely with reporters at top media outlets including The Wall Street Journal, Bloomberg and Fortune Magazine in the development of news stories that make it easier for clients to secure financing, attract new customers and grow revenues. Show less
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Dave Syferd & Partners
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Advertising Services
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1 - 100 Employee
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Senior Vice President
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2003 - 2004
Hired to bring structure, focus and leadership to a young and fragmented public relations group. Responsible for new business generation, profit and loss, monitoring of all accounts and ongoing mentoring and training of staff. Key Contributions • In one year's time, helped double the number of PR clients while providing mentoring and professional development to staff of five. Hired to bring structure, focus and leadership to a young and fragmented public relations group. Responsible for new business generation, profit and loss, monitoring of all accounts and ongoing mentoring and training of staff. Key Contributions • In one year's time, helped double the number of PR clients while providing mentoring and professional development to staff of five.
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Principal, Independent Public Relations Consultant
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1997 - 2003
Delivered strategic counsel and tactical support to startups and established businesses seeking to be acquired. Key Contributions • Designed and implemented launch PR campaigns for startups that helped produce multi-million-dollar liquidity events for clients including AdRelevance (acquired by MediaMetrix), SingingFish (acquired by Thomson Multimedia and then later by AOL), ImageX (initial public offering). • Worked directly with founder and CEO of Terabeam to design media relations program in-and-around sale of stock for $100M to SoftBank; later leveraged media relations tactics to to expedite sale of remaining stock valued at $35M. • Provided strategic media relations counsel and support to both Cascade Cookie (acquired by RalCorp) and Plush Pippin Pies (acquired by RJR Nabisco) that led to acquisitions of both companies. Show less
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Vice President, Director of Emerging Technologies Group
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1989 - 1997
Was recruited as an account executive in Seattle office of global ad agency and, four years later, earned the opportunity to launch a new entity called The Emerging Technologies Group; a group that ultimately became the agency's largest profit center. In less than four years, grew the group by over 400 percent in terms of staff and billings while establishing DDB as one of the premier technology marketing firms on the West Coast. Key Contributions • During eight-year span was promoted four times to titles and responsibilities including senior account executive, account supervisor, vice president and director. • Led account teams that won “Best Launch of New Product” awards by International Public Relations Association (in 1993 for Virtual Vision and in 1995 for Virtual i-O). Received similar awards from Washington Press Association, Inside PR Magazine and the Public Relations Society of America. Show less
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The Rockey Company
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United States
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Assistant Account Executive
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1988 - 1989
Hired to provide tactical PR support to the firm's Rainier Brewing Company client. Assisted the brewery’s new owner (Bond Brewing) in sharing new vision for the company, launching new products (including Rainier Dry), promoting contests, and publicizing Rainier as lead sponsor of major events including The Bite of Seattle, Seafair Gold Cup Hydroplane Races, and U.S. Windsurfing Championships. Hired to provide tactical PR support to the firm's Rainier Brewing Company client. Assisted the brewery’s new owner (Bond Brewing) in sharing new vision for the company, launching new products (including Rainier Dry), promoting contests, and publicizing Rainier as lead sponsor of major events including The Bite of Seattle, Seafair Gold Cup Hydroplane Races, and U.S. Windsurfing Championships.
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Education
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1983 - 1987
Washington State University
Communications, Marketing, Public Relations
Community
