Experience

Kekkilä-BVB

• Finland
• Horticulture
• 100 - 200 Employee

• Director, Commercial Excellence

  • Feb 2022 - Present

  Vantaa, Uusimaa, Finland Driving the Commercial Excellence program for Kekkilä-BVB. The goal is to improve the commercial performance, commercial practices and behavior and maintain the great DNA of customer centricity while doing this.



Neova Group

• Renewables & Environment
• 1 - 100 Employee

• Director, Fuels Sales and Accounts

  • Feb 2019 - Feb 2022

  Helsinki Area, Finland Responsible for the Fuels business P/L and directly managing the sales and customer management team in Finland, Estonia and in Sweden whereas the production and logistics are in matrix. Achievements: - Defend fuel peat position and secure 50% of contract volume to long contracts with solo or dominating vendor position. - Wood fuel from loss to profit. Changing sales contracting to a large customer partnership model. - Introduce and implement sales practices – EBIT proposal… Show more Responsible for the Fuels business P/L and directly managing the sales and customer management team in Finland, Estonia and in Sweden whereas the production and logistics are in matrix. Achievements: - Defend fuel peat position and secure 50% of contract volume to long contracts with solo or dominating vendor position. - Wood fuel from loss to profit. Changing sales contracting to a large customer partnership model. - Introduce and implement sales practices – EBIT proposal calculation and proposal meetings, call reports, sales activity recording and weekly 1:1 calls. - Call center transformation towards outbound sales - Cost cutting to secure profitability Show less



ÅF

• Sweden
• Civil Engineering
• 700 & Above Employee

• Sales Director, Key Clients

  • Jan 2017 - Jan 2019

  Vantaa, Finland Key Account Manager for some pulp and paper and chemicals companies. Managing and guiding Key Account Management teams to sales success. 6-10.2018 I acted as the Pöyry project manager at my client's big paper machine conversion project in Madrid, Spain. My team was peaking to some thirty Pöyry colleagues. Achievements: - Created a good partnership with the clients and significantly grow the ongoing annual business with them. - The big paper machine project was significant in… Show more Key Account Manager for some pulp and paper and chemicals companies. Managing and guiding Key Account Management teams to sales success. 6-10.2018 I acted as the Pöyry project manager at my client's big paper machine conversion project in Madrid, Spain. My team was peaking to some thirty Pöyry colleagues. Achievements: - Created a good partnership with the clients and significantly grow the ongoing annual business with them. - The big paper machine project was significant in size and in terms of profitability.

• Global Marketing Director, Global Sales and Project Management

  • Oct 2014 - Dec 2016

  Vantaa, Finland Transforming Pöyry’s sales and sales management at a group level. I was also acting as the Key Account Manager for one of the largest Pulp and Paper companies. Achievements: - Created Pöyry’s Sales Guideline to be the basis for all Pöyry sales and sales management. - Created and executed sales and sales management workshops for Pöyry units around the world followed by management team coaching to implement the change into daily sales and sales management activities.

• Global Marketing Director, Industry Business Grup

  • Nov 2011 - Oct 2014

  Vantaa, Finland Focusing on sales, sales transformation, and change management. Achievements: - Developed the Sales@Pöyry sales method and rolled it out to the organization in Finland, Europe, and in Brazil. - CRM implementation and adaption for the Business Group. - Created Value Propositions for Chemicals and Biorefining, Mining and Metals and for Pulp and Paper. - Successful Opportunity Centric Marketing for selected big deals



OCM Win / Funnel Group

• Entrepreneur / Senior Advisor

  • Feb 2011 - Nov 2011

  Testing my business idea; Opportunity Centric Marketing to help big companies to win their biggest must win deals worth 20 million € and up by creating a winning value proposition and communicating it using marketing and communication tools to deliver the message. I worked together with Funnel Group and I also sold the Funnel consulting services to improve client’s sales and marketing productivity. Later I continued as a volunteering Senior Adviser supporting Funnel and it's founder.



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Marketing Director Nordic

  • Mar 2003 - Feb 2011

  Reinnovating, rebuilding and running the Accenture Nordic Marketing function in close cooperation with the Nordic management team and partner group. A team of 12 and a network of agencies and contractors. Member of the Nordic and Finland Leadership Teams. First years typically ½ of the time in Finland and ½ of the time in Sweden or upon need in Denmark and Norway. The focus was changing with the economic cycles and business needs. I needed to understand our clients’ thinking and needs and… Show more Reinnovating, rebuilding and running the Accenture Nordic Marketing function in close cooperation with the Nordic management team and partner group. A team of 12 and a network of agencies and contractors. Member of the Nordic and Finland Leadership Teams. First years typically ½ of the time in Finland and ½ of the time in Sweden or upon need in Denmark and Norway. The focus was changing with the economic cycles and business needs. I needed to understand our clients’ thinking and needs and to be well connected in a complex internal matrix organization. Characteristic for Accenture was “One Global Network”. Achievements: - Winning the biggest outsourcing deals with the help of Opportunity Centric Marketing; value propositions and communicating them to the client key people. - Building C-level relationships for our leaders to pave the road for big outsourcing deals - Securing people engagement and retention of high performing employees. Accenture was voted best place to work four times in a row in Finland and in Sweden twice. - Running creative and cost-effective Recruitment Marketing programs to drive an application flow allowing recruitment of over 1 000 new talent per year. - Introducing a CRM system and get buy in for it Show less



Oracle

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing Director, Finland and Baltics

  • 2000 - 2003

  Responsible for Oracle’s Marketing and Communications in Finland and Baltics with focus on customers and partners. A four persons team and a number of close subcontractor relationships. Member of the country management team. Global operations and organizational structure, strong corporate support and e-marketing forerunner.



SAS

• United States
• Software Development
• 700 & Above Employee

• Marketing Manager

  • 1995 - 2000

  My responsibilities inclued marketing and communications. I created the function and recruited the people.



ICL Data

• Information Technology & Services
• 1 - 100 Employee

• Marketing Manager

  • 1988 - 1995

  I was planning and executig marketing, designing service products and building a sales channel for field engineers.



Nokia Informaatiojärjestelmät

• Sales manager

  • 1988 - 1990