Experience

PEPS (Program for Early Parent Support)

• United States
• Individual and Family Services
• 1 - 100 Employee

• Executive Director

  • Oct 2019 - Present

• Deputy Director

  • Jan 2017 - Present

  Oversaw operations including, technology, HR, finance and communications. Orchestrated planning, development and financial oversight for a 1.6 million dollar annual operating budget. Played a key role in high impact initiatives including a staff restructure to create more effective connection with communities and development of a new mission, vision and values. Drove strategy and implementation of a new flexible pricing model to increase access to programs. Strengthened organizational culture through development of staff agreements, a performance review process, family supportive policies and new employee handbook.

• Director of Operations & Communications

  • May 2015 - Dec 2016

  PEPS hired me to oversee Marketing and Communications in 2012. After building a strategic marketing plan with a focus on branding, messaging and putting marketing processes in place, participation in PEPS programs grew by 41%. With incredible growth locally and opportunities for expanding on the horizon, we found that our system for registration, event and relationship management was not up to the task. Our challenge was to re-think the business processes and implement a technology solution that set up the organization up to scale and respond to the needs of today’s parents. I oversaw the PEPS digital transformation, and worked closely with a technology consultant to launch a new system which greatly increased efficiency for our staff and the registration experience for our participants.

• Director of Marketing & Communications

  • Feb 2012 - Apr 2015



Seattle Fire Department

• United States
• Public Safety
• 100 - 200 Employee

• Public Information Officer

  • Jun 2008 - Oct 2010

  Served as department spokesperson for fire and medical emergencies throughout the City of Seattle 24-7, responding to nearly 5,000 media inquiries per year. Launched and managed department’s social media presence including Facebook, Twitter and blog. Prepared senior executives, firefighters and paramedics for media interviews. Served on City of Seattle’s Social Media Policy Planning Committee.Helped maintain and promote department’s community presence.



Valley Medical Center

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Media & Community Relations Manager

  • Sep 2007 - Jun 2008

  Promoted all hospital departments and clinics through local and regional media outlets. Served as spokesperson and first point of contact for the press. Developed and managed special events, seminars and community events.



Mammoth Mountain Ski Area

• Communications Manager

  • Mar 2004 - Sep 2007

  Oversaw PR, internal and external communications and satellite broadcast operations for two ski areas, four hotels, a cross-country ski center, a championship golf course and special events. Developed and maintained relationships with local, regional and national journalists, television personalities and industry influencers to generate positive media coverage and brand image for Mammoth. As project advocate and lead, supervised installation of $300,000 investment in video and satellite equipment. Launched and managed the ''Live from Mammoth'' initiative, which allows Mammoth to send real-time video footage to TV stations and accommodate news crews for live broadcasts. Television coverage of Mammoth doubled after the launch of ''Live from Mammoth.''Developed media outreach objectives and strategies that resulted in an advertising coverage equivalency of more than $6 million annually. Developed and implemented communications plans for the ski area, special events and product launches. Served as company spokesperson for print, radio and TV appearances. Oversaw development and distribution of press materials, video news releases, internal and external newsletters and daily radio snow reporting.



JWalcher Communications

• Assistant Account Executive

  • Jan 2002 - Mar 2004

  Managed public relations and event planning activities for clients of boutique PR Agency. Prepared media materials including pitch letters, news releases, media alerts and calendar announcements. Pitched and coordinated television interviews and features. Developed relationships with journalists that led to recurring media coverage. Worked on all aspects of special events including grand opening parties and holiday festivals. Built and maintained media contact lists and monitored client media coverage.