Experience

Nuclear Innovation Institute

• Canada
• Research Services
• 1 - 100 Employee

• Director of Communications

  • Oct 2020 - Present



CloseTalk Communications

• Canada
• Writing and Editing

• Freelance Writer

  • Jan 2016 - Present

  • Researching, writing, and copyediting a wide range of texts for clients (including Siemens Canada) to support sales activities. Projects include: case studies/technical articles, monthly e-newsletters, website content, brochures• Meeting with product managers/business developers to determine strategic focus of each project and working with them to ensure accuracy of technical details• Design and layout of marketing materials for various charitable organizations using Adobe Creative Suite



Town of Saugeen Shores

• Canada
• Government Administration
• 1 - 100 Employee

• Communications Specialist (interim)

  • Jun 2019 - Oct 2020

  • Internal and external corporate communications including a variety of tactics (content creation across platforms; graphic design of print/digital materials; creating accurate, clear and engaging website content) • Developing key messages/press releases and coordinating media relations for the Town, identifying sensitive issues as well as coaching and supporting senior management/Council/front line staff• Administration of and content creation for Town social media accounts, keeping channels on track to reach social targets (25% growth in followers, reach and engagement between 2019-2020)



Ontario Pork

• Farming
• 1 - 100 Employee

• Senior Communication Leader

  • Jan 2016 - Mar 2018

  • Writing, editing, and creation of communications pieces developed on behalf of the organization• Ensuring all communication from the organization supports Ontario Pork’s brand and image and promotes the organization’s goals and objectives• Liaising with department directors and managers on the development and execution of communication and consumer marketing strategies• Using Adobe Creative Suite, designing print and digital materials including ads, infographics, and engaging educational resources• Developing key messages, dealing with industry issues that impact the company reputation



Siemens

• Germany
• Automation Machinery Manufacturing
• 700 & Above Employee

• Communications Specialist

  • Apr 2011 - Jan 2016

  • Determined and executed marketing communications strategy for product launches (deliverables included press releases, social media content, campaign measurement/metrics)• Researched, interviewed, wrote, and edited interesting articles/case studies for trade magazines, increasing number of publishable articles by 50% in four years• Developed marketing collateral, both print and online (brochures, ads, e-newsletters, web features), winning 2012 Platinum Hermes Creative Award in Publications/Brochures• Design and layout of marketing materials using Adobe Creative Suite



VQ Capital Inc.

• Business Writer

  • Nov 2009 - Apr 2011

  • Determined company’s communications strategy for major rebranding/expansion initiatives• Worked with key stakeholders to develop copy for company’s online resources and promotional materials• Researched, wrote, and edited strategic business plans for start-up or growing North American companies, including creation of executive summaries, financing requirements, and industry profiles• Liaised with clients to clarify business funding needs, future plans, and strategies for achieving goals