Dana Pillsbury

Founder at ClickToast Digital Advertising
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Location
Fort Mill, South Carolina, United States, US

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Mark Chripczuk

Dana is extremely knowledgable and guided our non-profit through the process of creating a highly effective PPC campaign. He has been available for follow up, has been responsive to our requests, and has been proactive in managing our project. I highly recommend him and his services.

Michael Agneta

While Dana was one of my reports at GSI Commerce I was very pleased with the way he proactively built strong relationships with his vendor base to maximize sales opportunities within his area of responsibility. Dana oversaw an area of rapid growth, increasing his business two-fold during his tenure. He was always on top of the current industry trends, and was nimble enough to execute product and category launches within the framework of his existing budget.

Lamar Jones

Dana was an effective and dedicated supervisor during the time that he reported to me. He had a thorough knowledge of the business and understood and exceeded my expectations for him. What I most appreciated about Dana was his willingness to speak up if he disagreed with a course of action and, to offer well-reasoned support for the position he advocated.

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Credentials

  • Google Premier Partner
    Google
    May, 2011
    - Sep, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Founder
      • May 2011 - Present

      Since 2011, ClickToast has helped our ecommerce, lead gen, and local service provider clients get the most benefit from their digital advertising investment. Whether it’s paid search strategy and management, advanced shopping campaign creation, brand building, social advertising, display, or otherwise, our team has the training, experience, and knowledge to drive growth. Since 2011, ClickToast has helped our ecommerce, lead gen, and local service provider clients get the most benefit from their digital advertising investment. Whether it’s paid search strategy and management, advanced shopping campaign creation, brand building, social advertising, display, or otherwise, our team has the training, experience, and knowledge to drive growth.

    • VP/Director of Strategic Planning
      • Jan 2009 - Apr 2011

      - Directed Website Development and Optimization - Managed all SEM Initiatives: SEO, PPC, Email, Display, Social - Developed Annual Media Plan - Directed Ad Content and Graphic Design - Print Ads, Web, Email - Implemented VBulletin Online Forum - Reporting & Analysis: Web, Customer Data, Financials - Product Development - Copywriting - Directed Website Development and Optimization - Managed all SEM Initiatives: SEO, PPC, Email, Display, Social - Developed Annual Media Plan - Directed Ad Content and Graphic Design - Print Ads, Web, Email - Implemented VBulletin Online Forum - Reporting & Analysis: Web, Customer Data, Financials - Product Development - Copywriting

    • Senior Paid Search Marketing Specialist
      • May 2008 - Dec 2008

      - Built & Optimized PPC Campaigns for DicksSportingGoods.com- Oversaw CSE Feeds for DicksSportingGoods.com - Data Analysis & Reporting- Copywriting

    • Ecommerce Sales Manager
      • Apr 2006 - Apr 2008

      - Developed Liquidation Channels for GSI Commerce- Built DealHaven eCommerce Store- Worked with Buyers to Liquidate Aged/Slow Moving Inventory- Managed Team of Customer Service Reps

    • Buyer/Online Merchandiser
      • Oct 2003 - Mar 2006

      - Purchased Sports Equipment for SportsAuthority.com, DicksSportingGoods.com & more- Open-to-Buy Management- Vendor Setup & Negotiation

    • Supervisor, Customer Sales & Service
      • Jun 2001 - Sep 2003

      - Supervised a Team of 20 Customer Service Representatives- Monitored Inbound Calls & Coached Representatives- Created & Managed Team of Select Reps Dedicated to Email Contacts

Education

  • Messiah University
    B.S., Business Administration
    1994 - 1998

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