Dana Ortegón
Content Strategist at Verily Life Sciences- Claim this Profile
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Bio
Megan Grocki
Dana is one of the most gifted writers I have ever worked with. She has the extremely refined skill of cutting through the words to reveal the crux of the message, in a voice that resonates with the audience. She created everything from nuanced microcopy for mobile apps to more elaborate written pieces, with talent and wit, never once missing a deadline in the 4 years we worked together. If I could hire her to be my personal muse, I would.
Nichole Dickinson
When you hire Dana, you commit to having your brand vision realized in words that resonate, motivate, and cultivate your prospects and customers. From communicating the emotive characteristics of a brand right down to the technical details of products, Dana makes every word count toward growing your brand's equity and advocacy. Flexible, dedicated, and passionate, Dana is someone who I can confidently depend on to represent me and my agency professionally and with an energy that warmly connects with every client. If you get a chance to work with Dana, it will be a privilege.
Megan Grocki
Dana is one of the most gifted writers I have ever worked with. She has the extremely refined skill of cutting through the words to reveal the crux of the message, in a voice that resonates with the audience. She created everything from nuanced microcopy for mobile apps to more elaborate written pieces, with talent and wit, never once missing a deadline in the 4 years we worked together. If I could hire her to be my personal muse, I would.
Nichole Dickinson
When you hire Dana, you commit to having your brand vision realized in words that resonate, motivate, and cultivate your prospects and customers. From communicating the emotive characteristics of a brand right down to the technical details of products, Dana makes every word count toward growing your brand's equity and advocacy. Flexible, dedicated, and passionate, Dana is someone who I can confidently depend on to represent me and my agency professionally and with an energy that warmly connects with every client. If you get a chance to work with Dana, it will be a privilege.
Megan Grocki
Dana is one of the most gifted writers I have ever worked with. She has the extremely refined skill of cutting through the words to reveal the crux of the message, in a voice that resonates with the audience. She created everything from nuanced microcopy for mobile apps to more elaborate written pieces, with talent and wit, never once missing a deadline in the 4 years we worked together. If I could hire her to be my personal muse, I would.
Nichole Dickinson
When you hire Dana, you commit to having your brand vision realized in words that resonate, motivate, and cultivate your prospects and customers. From communicating the emotive characteristics of a brand right down to the technical details of products, Dana makes every word count toward growing your brand's equity and advocacy. Flexible, dedicated, and passionate, Dana is someone who I can confidently depend on to represent me and my agency professionally and with an energy that warmly connects with every client. If you get a chance to work with Dana, it will be a privilege.
Megan Grocki
Dana is one of the most gifted writers I have ever worked with. She has the extremely refined skill of cutting through the words to reveal the crux of the message, in a voice that resonates with the audience. She created everything from nuanced microcopy for mobile apps to more elaborate written pieces, with talent and wit, never once missing a deadline in the 4 years we worked together. If I could hire her to be my personal muse, I would.
Nichole Dickinson
When you hire Dana, you commit to having your brand vision realized in words that resonate, motivate, and cultivate your prospects and customers. From communicating the emotive characteristics of a brand right down to the technical details of products, Dana makes every word count toward growing your brand's equity and advocacy. Flexible, dedicated, and passionate, Dana is someone who I can confidently depend on to represent me and my agency professionally and with an energy that warmly connects with every client. If you get a chance to work with Dana, it will be a privilege.
Experience
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Verily
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United States
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Hospitals and Health Care
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700 & Above Employee
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Content Strategist
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May 2021 - Present
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Mad*Pow
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Greater Boston Area
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Senior Content Strategist
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Jan 2016 - Present
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Sudbury Valley School
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Framingham, MA
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Social Media Manager
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Jan 2012 - Feb 2017
Created a social media presence for the school including a blog, Facebook page and Twitter account. Write blog posts, edit submissions from other writers, and maintain the editorial calendar. Post to Facebook and Twitter daily and monitor/respond to comments/questions/interactions. blog: http://blog.sudburyvalley.org/ FB: https://www.facebook.com/SudburyValleySchool Twitter: https://twitter.com/SVS_School Created a social media presence for the school including a blog, Facebook page and Twitter account. Write blog posts, edit submissions from other writers, and maintain the editorial calendar. Post to Facebook and Twitter daily and monitor/respond to comments/questions/interactions. blog: http://blog.sudburyvalley.org/ FB: https://www.facebook.com/SudburyValleySchool Twitter: https://twitter.com/SVS_School
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Mad*Pow
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Design Services
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1 - 100 Employee
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Freelance content strategist/copywriter
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Nov 2009 - Jun 2014
Writing case studies. Sharing ideas. Tweaking copy. Learning *lots* of new buzzwords and enjoying the chance to work with people who are really, truly passionate about using technology to make our lives better. Writing case studies. Sharing ideas. Tweaking copy. Learning *lots* of new buzzwords and enjoying the chance to work with people who are really, truly passionate about using technology to make our lives better.
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ER Direct
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United States
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Medical Practices
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Copywriter
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Mar 2011 - Mar 2013
Ongoing freelance writing projects including web copy, print and radio ads. Ongoing freelance writing projects including web copy, print and radio ads.
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Freelance Copywriter
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Nov 2008 - Nov 2008
Worked under an impossibly tight deadline to write brilliant, unforgettable, ground-breakingly creative copy for Atom's MITX program guide ad. Worked under an impossibly tight deadline to write brilliant, unforgettable, ground-breakingly creative copy for Atom's MITX program guide ad.
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Freelance Copywriter/Content Developer
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2000 - 2001
Created content plan for two Fleet Bank portals: one on retirement planning, the other for first-time home buyers. Recruited staff of freelance writers. Wrote 12 original articles on home-buying and retirement. Created content plan for two Fleet Bank portals: one on retirement planning, the other for first-time home buyers. Recruited staff of freelance writers. Wrote 12 original articles on home-buying and retirement.
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Digitas North America
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United States
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Advertising Services
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700 & Above Employee
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Freelance Copywriter/content developer
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1999 - 2001
Copywriting for numerous GM brand sites including Pontiac Racing, Pontiac Sunfire, OnStar, 2000 Olympics. Direct mail pieces for various GM vehicle brands. Wrote a voice-over script for an OnStar microsite. Participated in a grueling, fruitless two-week naming brainstorm session for a career website. Wrote a First Time Car Buyer's guide for the Sunfire. Copywriting for numerous GM brand sites including Pontiac Racing, Pontiac Sunfire, OnStar, 2000 Olympics. Direct mail pieces for various GM vehicle brands. Wrote a voice-over script for an OnStar microsite. Participated in a grueling, fruitless two-week naming brainstorm session for a career website. Wrote a First Time Car Buyer's guide for the Sunfire.
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Copywriter/Editorial Director
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1997 - 1999
The beauty of life in a start-up is that you get to try your hand at everything. I worked on strategy and new business pitches. I wrote banners for everything from mutual funds to baby shoes and enough Web content to make me appreciate a well-crafted registration form. Site work: GMC/Commercial, US Airways, Motorola, Gateway, AT&T, State Street, Nestle Banners: Scudder Funds, Schwab Worldwide, Chase Texas, AT&T, MasterCard Direct Mail: AT&T Pitches: Kmart, Nestle USA, Stride Rite, Olympus, Hasbro Interactive, Intel, Motorola Articles Show less
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Consumers Union
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Associate Editor: Consumer Reports for Kids
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1995 - 1996
Believe it or not, I was paid to eat potato chips, chew gum, play with toys, and then write about it all. My job was warning kids about the evils of advertising and helping them become smart consumers. I took the job seriously. My feature “How Sports Stars Sell” won an EdPress award in 1996. Believe it or not, I was paid to eat potato chips, chew gum, play with toys, and then write about it all. My job was warning kids about the evils of advertising and helping them become smart consumers. I took the job seriously. My feature “How Sports Stars Sell” won an EdPress award in 1996.
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Consumer Reports
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United States
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Technology, Information and Media
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400 - 500 Employee
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Production Associate/Production Editor
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1992 - 1995
From humble beginnings as an office temp to the lofty heights of Production Editor, I learned everything there is to know about magazine production here. I spent three years making sure that five million subscribers got their monthly fix of Best Buys. I was responsible for the production of Consumer Reports magazine and all ancillary products (like the health and travel newsletters). From humble beginnings as an office temp to the lofty heights of Production Editor, I learned everything there is to know about magazine production here. I spent three years making sure that five million subscribers got their monthly fix of Best Buys. I was responsible for the production of Consumer Reports magazine and all ancillary products (like the health and travel newsletters).
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Associate Editor
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1989 - 1993
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Education
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1983 - 1988
Earlham College
BA, Human Development and Social Relations -
1983 - 1988
Earlham College
Human Development and Social Relations (HDSR), Psychology & Sociology
Community
