Experience

Big Marlin Group

• United States
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Jun 2023 - Present



Blue Aspen Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Email Marketing & Brand Launch Assistant (Client: Margaritaville at Sea)

  • Mar 2022 - Jun 2023

  •Plans, schedules, and deploys weekly consumer and trade emails to 500,000+ contacts via SendGrid• Coordinates with the digital marketing team to design and deploy A/B testing ad campaigns on Facebook, Instagram, and Google Ads• Creates and presents weekly reports detailing results of A/B testing campaigns; provides recommendations based on performance results and team input

• Digital Marketing Manager

  • Apr 2021 - Jun 2023

  • Manages 10 clients spanning a variety of industries; maintains positive relationships through monthly meetings, presentations, and performance reports • Manages and approves new website designs that promote SEO best practices and content optimization for each client• Identifies relevant, client-specific keyword terms that support consumer search trends• Creates keyword-optimized content, including long-form landing pages and blog posts, to increase clients’ website traffic and improve their Google search rankings• Analyzes client web traffic, keyword rankings, and digital ad performance to adjust marketing strategies as needed Show less



Northern Arizona University

• United States
• Higher Education
• 700 & Above Employee

• Student Consultant for the Northern Arizona Healthcare Foundation

  • Aug 2020 - Nov 2020

  • Collaborated with a team of students to develop a strategic marketing plan for our client• Includes strategy, tactics, investment, and measurement to drive awareness and engagement• Presented recommendations to client in both an oral presentation and business paper

• Student Consultant for the Northern Arizona Healthcare Foundation

  • Aug 2020 - Nov 2020

  • Collaborated with a team of students to develop a marketing research plan for our client• Developed and fielded an online survey using Qualtrics® software to collect respondent dataregarding mental health care services in Northern Arizona• Analyzed results and presented recommendations to client in a written business paper

• Student Consultant for the Sedona International Film Festival

  • Aug 2020 - Nov 2020

  • Collaborated with a team of PR students to develop a public relations campaign for our client• Researched the client’s target demographic and provided detailed, substantiatedrecommendations to encourage audience awareness, engagement, and action• Presented recommendations to client in both an oral presentation and written booklet

• Tutor

  • Aug 2019 - Nov 2020

  • Provided 1:1 assistance to 35+ students enrolled online in Business Statistics and Composition• Simplified complex terminology and concepts through diagrams and examples• Worked 10+ hours/week and maintained perfect attendance with a full course load and other activities• Acquired Level II Certification in College Reading and Learning Association

• Public Relations Lead, Public Relations Associate — NAU Advanced Media Lab

  • Jan 2018 - Nov 2020

  • Presented and demonstrated educational VR applications to key stakeholders within and outside of the university• Planned and hosted monthly events and annual Open House; acted as the lab’s spokesperson through interviews• Developed monthly newsletters and created a digital press kit distributed to 100+ online publishers and editors• Collaborated with a PR team 10+ hours/week managing Facebook, Twitter, and Instagram accounts• Led weekly meetings to create outreach strategies and determine the effectiveness of PR activities Show less

• Reader-Grader/ Teacher's Assistant

  • Aug 2017 - May 2019

  • Assisted 200+ students in Intro to Journalism, Intro to Advertising, and Associated Press Grammar/Style• Graded all student exams and assessments• Utilized Blackboard Learn® learning platform to maintain student grades and attendance



Advanced Media Lab

• United States
• Research Services

• Lab Manager

  • Aug 2018 - May 2019

  • Met with scholars, department heads, and professors at NAU to encourage cross-disciplinary collaborations • Scheduled and hosted meetings, events, and demonstrations with prospective clients • Tracked project budgets by recording and monitoring purchases and expenditures • Tracks project budgets by recording and monitoring purchases and expenditures • Met with scholars, department heads, and professors at NAU to encourage cross-disciplinary collaborations • Scheduled and hosted meetings, events, and demonstrations with prospective clients • Tracked project budgets by recording and monitoring purchases and expenditures • Tracks project budgets by recording and monitoring purchases and expenditures