Dana Jackson Cohen
US Board Member at In Place of War- Claim this Profile
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Bio
Bob Harris
Dana knows the media business and how to listen to her clients to give them what they want! The radio listeners got to know Exergen because of all the hard work Dana did for us from negotiating deals, explaining markets, and radio terms, to building creative for our audience, and adding lots of bonus to our plans, it was because of Dana that Exergen came back to USTN every year!
Jeff Levy
Dana is the best sales sales and business development professional I've ever seen. She was hired to create the sales strategy for a first-of-its kind cloud-based music information service for radio stations. There was no rule book to follow. Dana crafted the successful plan, messaging, and demand generation programs and was solely responsible for the company obtaining the largest broadcasters as customers (including the company's first one). She's creative, thinks out-of-the-box, and intuitively knows how to have customers love the product. I hope I have the opportunity to work with her again.
Bob Harris
Dana knows the media business and how to listen to her clients to give them what they want! The radio listeners got to know Exergen because of all the hard work Dana did for us from negotiating deals, explaining markets, and radio terms, to building creative for our audience, and adding lots of bonus to our plans, it was because of Dana that Exergen came back to USTN every year!
Jeff Levy
Dana is the best sales sales and business development professional I've ever seen. She was hired to create the sales strategy for a first-of-its kind cloud-based music information service for radio stations. There was no rule book to follow. Dana crafted the successful plan, messaging, and demand generation programs and was solely responsible for the company obtaining the largest broadcasters as customers (including the company's first one). She's creative, thinks out-of-the-box, and intuitively knows how to have customers love the product. I hope I have the opportunity to work with her again.
Bob Harris
Dana knows the media business and how to listen to her clients to give them what they want! The radio listeners got to know Exergen because of all the hard work Dana did for us from negotiating deals, explaining markets, and radio terms, to building creative for our audience, and adding lots of bonus to our plans, it was because of Dana that Exergen came back to USTN every year!
Jeff Levy
Dana is the best sales sales and business development professional I've ever seen. She was hired to create the sales strategy for a first-of-its kind cloud-based music information service for radio stations. There was no rule book to follow. Dana crafted the successful plan, messaging, and demand generation programs and was solely responsible for the company obtaining the largest broadcasters as customers (including the company's first one). She's creative, thinks out-of-the-box, and intuitively knows how to have customers love the product. I hope I have the opportunity to work with her again.
Bob Harris
Dana knows the media business and how to listen to her clients to give them what they want! The radio listeners got to know Exergen because of all the hard work Dana did for us from negotiating deals, explaining markets, and radio terms, to building creative for our audience, and adding lots of bonus to our plans, it was because of Dana that Exergen came back to USTN every year!
Jeff Levy
Dana is the best sales sales and business development professional I've ever seen. She was hired to create the sales strategy for a first-of-its kind cloud-based music information service for radio stations. There was no rule book to follow. Dana crafted the successful plan, messaging, and demand generation programs and was solely responsible for the company obtaining the largest broadcasters as customers (including the company's first one). She's creative, thinks out-of-the-box, and intuitively knows how to have customers love the product. I hope I have the opportunity to work with her again.
Experience
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In Place of War
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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US Board Member
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Jan 2023 - Present
In Place of War is a global organization that uses creativity in places of conflict as a tool for positive change. We enable grassroots change-makers in music, theatre and across the arts to transform a culture of violence and suffering into hope, opportunity and freedom. In Place of War has three pillars of work that we deliver on the ground in places of conflict. 1. Cultural Spaces: Creating safe cultural spaces in some of the world's most unsupported places. The creation of… Show more In Place of War is a global organization that uses creativity in places of conflict as a tool for positive change. We enable grassroots change-makers in music, theatre and across the arts to transform a culture of violence and suffering into hope, opportunity and freedom. In Place of War has three pillars of work that we deliver on the ground in places of conflict. 1. Cultural Spaces: Creating safe cultural spaces in some of the world's most unsupported places. The creation of cultural spaces saves people’s lives, giving those in the most marginalized communities the opportunity to express themselves non-violently and build new opportunities. In Place of War is co-creating spaces through business planning, funding and the collection of over $500,000 of donated music, theatre and dance equipment. 2. Education and Entrepreneurship: Creative entrepreneur training designed specifically for conflict zones. Giving people the tools and capacity to build their own opportunities and futures is essential for making long-term, impactful and meaningful change. We have trained 200 trainers, in 18 countries, developing skills via our Creative and Social Entrepreneurial Training Programme (CASE). Most recently In Place of War has developed modules around the development of cultural spaces, creative organizations and refugee integration. 3. Artistic Collaboration: International artistic collaboration as an antidote to violence. We curate artistic collaborations across the world which result in shared skills, knowledge and hope. So far we have mobilized over 1000 artists from 25 countries with the creation of gigs, festivals, conventions, tours, collaborations and theatre performances. Show less In Place of War is a global organization that uses creativity in places of conflict as a tool for positive change. We enable grassroots change-makers in music, theatre and across the arts to transform a culture of violence and suffering into hope, opportunity and freedom. In Place of War has three pillars of work that we deliver on the ground in places of conflict. 1. Cultural Spaces: Creating safe cultural spaces in some of the world's most unsupported places. The creation of… Show more In Place of War is a global organization that uses creativity in places of conflict as a tool for positive change. We enable grassroots change-makers in music, theatre and across the arts to transform a culture of violence and suffering into hope, opportunity and freedom. In Place of War has three pillars of work that we deliver on the ground in places of conflict. 1. Cultural Spaces: Creating safe cultural spaces in some of the world's most unsupported places. The creation of cultural spaces saves people’s lives, giving those in the most marginalized communities the opportunity to express themselves non-violently and build new opportunities. In Place of War is co-creating spaces through business planning, funding and the collection of over $500,000 of donated music, theatre and dance equipment. 2. Education and Entrepreneurship: Creative entrepreneur training designed specifically for conflict zones. Giving people the tools and capacity to build their own opportunities and futures is essential for making long-term, impactful and meaningful change. We have trained 200 trainers, in 18 countries, developing skills via our Creative and Social Entrepreneurial Training Programme (CASE). Most recently In Place of War has developed modules around the development of cultural spaces, creative organizations and refugee integration. 3. Artistic Collaboration: International artistic collaboration as an antidote to violence. We curate artistic collaborations across the world which result in shared skills, knowledge and hope. So far we have mobilized over 1000 artists from 25 countries with the creation of gigs, festivals, conventions, tours, collaborations and theatre performances. Show less
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DJC Marketing and Media Strategy
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Greater Boston Area
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President
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Aug 2009 - Present
Manage full service marketing and media agency providing cohesive strategies to take businesses and non-profit organizations to the next level. Create and implement digital, radio and television campaigns that invigorate public engagement and generate revenue. SAMPLE ACCOMPLISHMENTS: *Planned and implemented media campaign across the country to increase engagement and fundraising for a non-profit organization * Secured sponsors and created public engagement campaign for… Show more Manage full service marketing and media agency providing cohesive strategies to take businesses and non-profit organizations to the next level. Create and implement digital, radio and television campaigns that invigorate public engagement and generate revenue. SAMPLE ACCOMPLISHMENTS: *Planned and implemented media campaign across the country to increase engagement and fundraising for a non-profit organization * Secured sponsors and created public engagement campaign for independently owned television show. Transformed show into a highly successful multi-platform engagement program that worked with organizations to create and televise community events. * Generated new revenue streams and created marketing and media strategies for an independently owned lifestyle television series. * Developed a social marketing campaign and strategic partnerships to educate and promote maternal depression for public health commission. * Spearhead marketing and public relations campaign for award winning salon and spa including social media, digital strategy and community engagement. Show less Manage full service marketing and media agency providing cohesive strategies to take businesses and non-profit organizations to the next level. Create and implement digital, radio and television campaigns that invigorate public engagement and generate revenue. SAMPLE ACCOMPLISHMENTS: *Planned and implemented media campaign across the country to increase engagement and fundraising for a non-profit organization * Secured sponsors and created public engagement campaign for… Show more Manage full service marketing and media agency providing cohesive strategies to take businesses and non-profit organizations to the next level. Create and implement digital, radio and television campaigns that invigorate public engagement and generate revenue. SAMPLE ACCOMPLISHMENTS: *Planned and implemented media campaign across the country to increase engagement and fundraising for a non-profit organization * Secured sponsors and created public engagement campaign for independently owned television show. Transformed show into a highly successful multi-platform engagement program that worked with organizations to create and televise community events. * Generated new revenue streams and created marketing and media strategies for an independently owned lifestyle television series. * Developed a social marketing campaign and strategic partnerships to educate and promote maternal depression for public health commission. * Spearhead marketing and public relations campaign for award winning salon and spa including social media, digital strategy and community engagement. Show less
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United Way
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United States
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Non-profit Organization Management
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700 & Above Employee
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Director, Individual Giving, Real Estate and Building Industry
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Apr 2019 - Sep 2019
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USTN
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Malvern, PA
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National Director of Marketing
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Oct 2014 - Aug 2018
US Traffic Network (USTN)is a content supplier to the broadcast industry, providing local content to over 1100 radio stations and 70 TV affiliates while embedding revenue generating messages within the sponsorships. * Successfully launched New England office * Secured partnerships with regional and national advertisers * Exceeded revenue expectations US Traffic Network (USTN)is a content supplier to the broadcast industry, providing local content to over 1100 radio stations and 70 TV affiliates while embedding revenue generating messages within the sponsorships. * Successfully launched New England office * Secured partnerships with regional and national advertisers * Exceeded revenue expectations
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Mother USA, Corp
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Natick, MA
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Chief Marketing Officer/Business Development
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2006 - 2009
Named CMO of technology start-up company providing patented software to broadcast entities. Presented new technology to broadcast executives and program managers nationwide and partnered on promotions to engage listeners. * Drove advertising revenue from sponsors such as Burger King, Verizon Wireless, and Toyota using our proprietary digital platform. * Captured over 100 radio station customers such as CBS Radio and Greater Media. * Trained sales staff to create and sell… Show more Named CMO of technology start-up company providing patented software to broadcast entities. Presented new technology to broadcast executives and program managers nationwide and partnered on promotions to engage listeners. * Drove advertising revenue from sponsors such as Burger King, Verizon Wireless, and Toyota using our proprietary digital platform. * Captured over 100 radio station customers such as CBS Radio and Greater Media. * Trained sales staff to create and sell sponsorships to advertisers. Serviced all radio stations and trained station programmers and sales departments on creating powerful product promotions. Show less Named CMO of technology start-up company providing patented software to broadcast entities. Presented new technology to broadcast executives and program managers nationwide and partnered on promotions to engage listeners. * Drove advertising revenue from sponsors such as Burger King, Verizon Wireless, and Toyota using our proprietary digital platform. * Captured over 100 radio station customers such as CBS Radio and Greater Media. * Trained sales staff to create and sell… Show more Named CMO of technology start-up company providing patented software to broadcast entities. Presented new technology to broadcast executives and program managers nationwide and partnered on promotions to engage listeners. * Drove advertising revenue from sponsors such as Burger King, Verizon Wireless, and Toyota using our proprietary digital platform. * Captured over 100 radio station customers such as CBS Radio and Greater Media. * Trained sales staff to create and sell sponsorships to advertisers. Serviced all radio stations and trained station programmers and sales departments on creating powerful product promotions. Show less
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CBS Radio
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United States
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Entertainment
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700 & Above Employee
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Director, Group Accounts/Business Development
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2005 - 2006
Accepted challenge in newly created position to develop new revenue streams from non-broadcast accounts. * Forged new ground and developed strong and sustainable relationships with organizations, foundations, and corporate leaders in the Boston market.
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Senior Account Executive/Business Development Executive
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2000 - 2005
Specialized in developing new business and marketing programs across all 5 stations and 2 sports franchises. * Earned multiple awards and always exceeded quota. * Account Executive of the Year for 4 out of 5 years.
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Education
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University of Wisconsin-Madison
Bachelor of Arts (B.A.), Political Science