Dana Habayeb
Director of Marketing & Business Development at Vision Corporate Consulting Agency- Claim this Profile
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English Native or bilingual proficiency
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Arabic Professional working proficiency
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French Elementary proficiency
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Bio
Credentials
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Exercise During and After Pregnancy: Understanding ACOG Guidelin
American Council on Exercise (ACE Fitness)May, 2020- Oct, 2024 -
Low Back Health Begins with the Core
American Council on Exercise (ACE Fitness)May, 2020- Oct, 2024 -
The Fundamentals of Digital Marketing
GoogleMay, 2020- Oct, 2024 -
Understanding Thyroid Disease: Programming for Client Success
American Council on Exercise (ACE Fitness)Apr, 2020- Oct, 2024 -
Financial Analysis Fundamentals
Corporate Finance Institute® (CFI)Mar, 2020- Oct, 2024 -
Level 2 Food Safety & Basic Food Hygiene
BoeckerJan, 2020- Oct, 2024 -
Project Management Professional (PMP) Training - 36 PDUs (Technical, Leadership, Strategy)
Watershed Management ConsultingMay, 2019- Oct, 2024 -
Clinical Nutrition
Weill Cornell Medicine - QatarDec, 2016- Oct, 2024 -
ACE Certified Personal Trainer
American Council on ExerciseNov, 2015- Oct, 2024 -
Fundamentals of University Teaching
Centre for Teaching Excellence, University of WaterlooSep, 2011- Oct, 2024 -
Standard First Aid, CPR and AED
National CPR FoundationMay, 2020- Oct, 2024
Experience
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Vision Corporate Consulting Agency
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Business Consulting and Services
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1 - 100 Employee
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Director of Marketing & Business Development
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Jan 2022 - Present
• Business development pre and post-opening. Developed registration forms, and codes of conduct. Conducted market research and cost analysis. Provided pricing proposals and marketing plans. Trained staff on registration protocols, code of conduct, conflict resolution, teamwork and customer service best practices. • Mentored entrepreneurs at Shell, Qatar Science and Technology Park, and Bedaya in B2C and B2B marketing, PnL, income statements, business ethics and business strategy.• Created algorithms for nutrition and wellness mobile applications• Conducted workshops for university students on career development using social media.• Developed curriculum content and evaluations, and lectured at institutes like Sidra Medical and Research Center, Qatar University, Community College of Qatar and Hamad Bin Khalifa University.• Ran digital marketing campaigns for companies in the tech, health & wellness, education, beauty, and F&B spaces.Other clients include Virginia Commonwealth University, VIP Clients, Phoenix Private School, Ezdan Hotel, Miracles Box.
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Rayhan Medical Complex
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Qatar
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Medical Practices
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1 - 100 Employee
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Director of Business Development & Marketing
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Apr 2019 - Jan 2022
Spearheaded various aspects of business development, sales and marketing pertaining to the company’s services. Maintained customer engagement and retention. Kept stakeholders and patients informed on new and existing technologies. • Boosted business development by breaking down revenue reports, social media analytics, customer lead sources, and operational issues.• To improve cash flow, services that were not covered by insurance were focus on. Therefore, by creating a targeting marketing campaign, in the first month increased the revenue from Plastic Surgery by 350% when compared with the six month average previous. • Updated and improved the SEO of the company website and increased traffic to the website via Google Ad campaigns. • Prepared tenders and proposals for medical screening services.• Corporate collaboration being the number one source of customer acquisition, corporate event were held at least once per month. Managed all aspects including site visits, corporate gift design and production, setup, activities, brochures, vouchers, staff schedules, and presentations.• Analyzed social media influencer accounts to determine their niche audience and their account engagements levels. Negotiated with marketing agencies on the cost per visit. By doing so, hired influencers with record ROI.Committees: Quality Control and Improvement Committee
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Business Development & Marketing Manager
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Sep 2018 - Apr 2019
Steered an entirely different brand and entity within the organization including renovating the nutrition department, and introducing a separate Instagram account and logo. By separating the brands identity was able to attract new customers, create separate marketing campaigns, and introduce novel concepts to the business without interfering with the existing methodology. Within three months of joining• Conducted market research, and attended product launches and competitors conferences to determines the products and services that were in most demand and had the best reviews. Contacted suppliers and negotiate prices. Calculated the running costs and logistical costs of offering these services or products. Increased from four services and one product to seven services and three products. • Contributed to the growth of business by increasing the revenue of the entire complex by 17% and the revenue of the department by 270% by increasing referrals through networking with colleagues and creating mutually beneficial relationships.Exceeded revenue targets (increased total revenue by 30% in the first three months of joining a company).• Hired VIP social media influencers and implemented a social media advertising strategy, increasing profit by 550% and service package purchases from 60 to 300 units per month with in three months of opening.• Firmly established the companies reputation within the region.
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Virginia Commonwealth University
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United States
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Higher Education
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700 & Above Employee
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Adjunct Lecturer
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Jan 2021 - Apr 2021
Social Media Marketing (Offered Night Classes)• Topics: Business Model Canvas, branding, targeted promotions, apps and editing software, engagement rates, Instagram analytics and ROI, influencer collaborations, marketing plan creation, budgeting, LinkedIn and Google Ads. Social Media Marketing (Offered Night Classes)• Topics: Business Model Canvas, branding, targeted promotions, apps and editing software, engagement rates, Instagram analytics and ROI, influencer collaborations, marketing plan creation, budgeting, LinkedIn and Google Ads.
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Balance Diet Center
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Qatar
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Wellness and Fitness Services
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1 - 100 Employee
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General Manager
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Nov 2017 - Oct 2018
Launched a new business from the ground up, creating a comprehensive fitness centre that provided nutrition, fitness, and other slimming services. Drove the execution of strategic marketing, content marketing, branding, PR, and business development. Managed budgets. • In the first six months of opening increased staff from four employees to 14 employees by expanding our services to meet customer demands. Multiple platforms were used for recruitment including recruitment agencies, LinkedIn, local recruitment websites, and personal networks. • Pioneered meal membership program and a kitchen that could serve 1000 healthy meals a day. Within a four-month time-frame worked on contracting, hiring, menu creation, packaging design, and opening lines of credit with distributors and suppliers. • Achieved profit within 4 months of soft opening and between the 4rth and 6th month of opening profits increased by 30%.• Achieved profit within four months of opening by optimizing our marketing campaign and regularly analyzing social media analytics. Optimization trainer schedules and routines to fit maximum clients daily and offering employees commission incentives also helped to increased revenue.
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Sidra Medicine
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Qatar
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Hospitals and Health Care
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700 & Above Employee
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Lecturer & Curriculum Developer (Six Month Contract)
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Sep 2017 - Feb 2018
Curriculum Development & Lecturer at the Community College of Qatar as part of Sidra Medicines's 4-month preparatory program for health care workers in Qatar.Medical Office Administration (Curriculum Development + Lecturer)• Topics: Written & Electronic Correspondence, Medical Records, Office Management, Financial Management• Develop Curriculum incl. exams, assignments, and projects. Medical Terminology for Health Care Workers (Lecturer)• Topics: Medical terminology, diseases & symptoms, anatomy & physiology, musculoskeletal system, cardiovascular system, skin and sensory organs.
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Shell
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Oil and Gas
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1 - 100 Employee
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Lead Mentor
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Sep 2014 - Nov 2017
The Enterprise Challenge Qatar is an annual, national competition during which university and school students learn about establishing and running a business through a business simulation game. Topics included: Marketing, product development, PNL, income statements, and business ethics. The Enterprise Challenge Qatar is an annual, national competition during which university and school students learn about establishing and running a business through a business simulation game. Topics included: Marketing, product development, PNL, income statements, and business ethics.
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Education
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2011 - 2013
University of Waterloo
MSc Health Science & Gerontology, Public Health Policy & Program Development and Evaluation -
2007 - 2011
University of Waterloo
BSc Joint Honours Health Science and Psychology, Pre-Medicine Specialization
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