Danae Martin
Growth Marketing Manager at Gavel- Claim this Profile
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English Native or bilingual proficiency
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Bio
Matty Kimura
Danae is one of the most talented and driven growth marketers I’ve ever worked with. On countless occasions, I saw Danae take ambiguous problems, break them down into workstreams or hypotheses she wanted to test, and collaborate with others in both executing and discovering new insights to drive revenue. Danae is also exceptionally adept at building and scaling both processes and systems, taking ownership of workflows and gaining true expertise in numerous Marketing platforms. Danae is an intuitive problem solver who consistently takes accountability over her goals, no matter how ambitious they are. She’s an exceptional teammate who makes everyone around her better. She’d make an excellent addition to any scaling team.
Michelle Aguilar
I had the pleasure of working with Danae during my time at Rhino. We worked closely together and were meeting multiple times a week to brainstorm and enact strategies to engage prospects. Danae is an absolute standout when it comes to ability and resourcefulness. She approaches problems with tact and is able to provide creative solutions quickly. When she doesn't have an answer herself she does what it takes to go find it. In addition to her aptitude, she is simply an enjoyable person to work with. Danae works extremely hard and makes the lives of her counterparts and team members easier. All of these traits allowed her to get the job done and deliver results for Rhino. I can confidently say that I hope that our professional paths cross again one day so I can work with her again.
Matty Kimura
Danae is one of the most talented and driven growth marketers I’ve ever worked with. On countless occasions, I saw Danae take ambiguous problems, break them down into workstreams or hypotheses she wanted to test, and collaborate with others in both executing and discovering new insights to drive revenue. Danae is also exceptionally adept at building and scaling both processes and systems, taking ownership of workflows and gaining true expertise in numerous Marketing platforms. Danae is an intuitive problem solver who consistently takes accountability over her goals, no matter how ambitious they are. She’s an exceptional teammate who makes everyone around her better. She’d make an excellent addition to any scaling team.
Michelle Aguilar
I had the pleasure of working with Danae during my time at Rhino. We worked closely together and were meeting multiple times a week to brainstorm and enact strategies to engage prospects. Danae is an absolute standout when it comes to ability and resourcefulness. She approaches problems with tact and is able to provide creative solutions quickly. When she doesn't have an answer herself she does what it takes to go find it. In addition to her aptitude, she is simply an enjoyable person to work with. Danae works extremely hard and makes the lives of her counterparts and team members easier. All of these traits allowed her to get the job done and deliver results for Rhino. I can confidently say that I hope that our professional paths cross again one day so I can work with her again.
Matty Kimura
Danae is one of the most talented and driven growth marketers I’ve ever worked with. On countless occasions, I saw Danae take ambiguous problems, break them down into workstreams or hypotheses she wanted to test, and collaborate with others in both executing and discovering new insights to drive revenue. Danae is also exceptionally adept at building and scaling both processes and systems, taking ownership of workflows and gaining true expertise in numerous Marketing platforms. Danae is an intuitive problem solver who consistently takes accountability over her goals, no matter how ambitious they are. She’s an exceptional teammate who makes everyone around her better. She’d make an excellent addition to any scaling team.
Michelle Aguilar
I had the pleasure of working with Danae during my time at Rhino. We worked closely together and were meeting multiple times a week to brainstorm and enact strategies to engage prospects. Danae is an absolute standout when it comes to ability and resourcefulness. She approaches problems with tact and is able to provide creative solutions quickly. When she doesn't have an answer herself she does what it takes to go find it. In addition to her aptitude, she is simply an enjoyable person to work with. Danae works extremely hard and makes the lives of her counterparts and team members easier. All of these traits allowed her to get the job done and deliver results for Rhino. I can confidently say that I hope that our professional paths cross again one day so I can work with her again.
Matty Kimura
Danae is one of the most talented and driven growth marketers I’ve ever worked with. On countless occasions, I saw Danae take ambiguous problems, break them down into workstreams or hypotheses she wanted to test, and collaborate with others in both executing and discovering new insights to drive revenue. Danae is also exceptionally adept at building and scaling both processes and systems, taking ownership of workflows and gaining true expertise in numerous Marketing platforms. Danae is an intuitive problem solver who consistently takes accountability over her goals, no matter how ambitious they are. She’s an exceptional teammate who makes everyone around her better. She’d make an excellent addition to any scaling team.
Michelle Aguilar
I had the pleasure of working with Danae during my time at Rhino. We worked closely together and were meeting multiple times a week to brainstorm and enact strategies to engage prospects. Danae is an absolute standout when it comes to ability and resourcefulness. She approaches problems with tact and is able to provide creative solutions quickly. When she doesn't have an answer herself she does what it takes to go find it. In addition to her aptitude, she is simply an enjoyable person to work with. Danae works extremely hard and makes the lives of her counterparts and team members easier. All of these traits allowed her to get the job done and deliver results for Rhino. I can confidently say that I hope that our professional paths cross again one day so I can work with her again.
Experience
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Gavel
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United States
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Legal Services
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1 - 100 Employee
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Growth Marketing Manager
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Sep 2023 - Present
1st growth and marketing hire at a seed stage, B2B SaaS legaltech startup. wearing all the marketing hats. 1st growth and marketing hire at a seed stage, B2B SaaS legaltech startup. wearing all the marketing hats.
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Rhino
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United States
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Real Estate
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100 - 200 Employee
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Growth Marketing Lead (Growth Marketing Manager)
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Sep 2022 - Mar 2023
3rd growth marketing hire responsible for scaling revenue, owning inbound new business, and managing marketing operations at a B2B2C insurtech/fintech startup. • Developed B2B mid-market and enterprise prospect journeys, lead qualification, lead segmentation, lead routing, and nurture sequences that consistently generated >50% of revenue • Partnered with Sales to drive +56% of net new annual recurring revenue (ARR) by managing the strategy, implementation, and iteration of… Show more 3rd growth marketing hire responsible for scaling revenue, owning inbound new business, and managing marketing operations at a B2B2C insurtech/fintech startup. • Developed B2B mid-market and enterprise prospect journeys, lead qualification, lead segmentation, lead routing, and nurture sequences that consistently generated >50% of revenue • Partnered with Sales to drive +56% of net new annual recurring revenue (ARR) by managing the strategy, implementation, and iteration of full-funnel inbound and outbound campaigns, processes, and systems in HubSpot, Salesforce, and Outreach • Advised and orchestrated B2B2C growth experiments focused on increasing revenue for a core business initiative alongside Product, Engineering, CRM, Analytics, and Sales on a cross-functional team • Owned and optimized all paid advertising strategy (LinkedIn, Google, Microsoft) generating and capturing product demand
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Senior Associate, Growth Marketing
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Sep 2021 - Sep 2022
• Ran conversion rate optimization experiments throughout the inbound marketing funnel, including a speed-to-lead experiment with the BDR team that increased average qualified meetings booked by +50% over the prior 6 months • Collaborated cross-functionally with Sales, Design, and Content to develop paid and organic campaigns triggering or influencing +64% of net new ARR; determined campaign deliverables and execution timelines • Scaled paid LinkedIn by +250%, increasing average qualified… Show more • Ran conversion rate optimization experiments throughout the inbound marketing funnel, including a speed-to-lead experiment with the BDR team that increased average qualified meetings booked by +50% over the prior 6 months • Collaborated cross-functionally with Sales, Design, and Content to develop paid and organic campaigns triggering or influencing +64% of net new ARR; determined campaign deliverables and execution timelines • Scaled paid LinkedIn by +250%, increasing average qualified meetings booked each month by +300% in 2022 while reducing average CPL by 70%
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Associate, Growth Marketing
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Feb 2021 - Sep 2021
• Scoped, tested, and continually evaluated Rhino’s partner acquisition channel mix to discern top performers that secure high-quality partnerships for the business • Increased ad spend +400-500% on LinkedIn and Facebook while decreasing avg. CPL by 20%; experimented with Google display ads, third-party display ads, niche paid placements, content syndication, and direct mail • Analyzed experiment results and proposed what to stop and what to scale based on cost, LTV, lead volume, lead… Show more • Scoped, tested, and continually evaluated Rhino’s partner acquisition channel mix to discern top performers that secure high-quality partnerships for the business • Increased ad spend +400-500% on LinkedIn and Facebook while decreasing avg. CPL by 20%; experimented with Google display ads, third-party display ads, niche paid placements, content syndication, and direct mail • Analyzed experiment results and proposed what to stop and what to scale based on cost, LTV, lead volume, lead quality, traffic, engagement, pipeline, and influenced and triggered closed won deals • Oversaw marketing operations, including building lifecycle marketing from 0-1 (nurture campaigns, custom automations, retargeting, reporting), migrating fractured tech stack into HubSpot, and managing HubSpot, Chili Piper, and Zapier
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AdCritter
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United States
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Advertising Services
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1 - 100 Employee
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Marketing & UX Associate
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Aug 2020 - Feb 2021
Helped build the marketing foundation (growth marketing, lifecycle marketing, content marketing, product marketing, and market research) at an early-stage, 6-person B2B SaaS adtech startup. • Devised in-app onboarding guides for 7 ad platform targeting capabilities; launched via Appcues • Conceptualized and crafted 10+ pieces of actionable industry content to attract new platform users • Launched LinkedIn, Facebook, and Instagram retargeting campaigns to drive platform… Show more Helped build the marketing foundation (growth marketing, lifecycle marketing, content marketing, product marketing, and market research) at an early-stage, 6-person B2B SaaS adtech startup. • Devised in-app onboarding guides for 7 ad platform targeting capabilities; launched via Appcues • Conceptualized and crafted 10+ pieces of actionable industry content to attract new platform users • Launched LinkedIn, Facebook, and Instagram retargeting campaigns to drive platform signups • Customized landing pages for 6 ICP segments and designed display ads with a 99.9% optimization rate • Developed educational guides and white papers to improve current user experience, including a 20+ page platform overview guide, a B2B digital advertising guide, and an ad spend one-pager • Strengthened and maintained a robust platform knowledge base with step-by-step videos, screenshots, and written instructions demonstrating how to navigate the platform Show less Helped build the marketing foundation (growth marketing, lifecycle marketing, content marketing, product marketing, and market research) at an early-stage, 6-person B2B SaaS adtech startup. • Devised in-app onboarding guides for 7 ad platform targeting capabilities; launched via Appcues • Conceptualized and crafted 10+ pieces of actionable industry content to attract new platform users • Launched LinkedIn, Facebook, and Instagram retargeting campaigns to drive platform… Show more Helped build the marketing foundation (growth marketing, lifecycle marketing, content marketing, product marketing, and market research) at an early-stage, 6-person B2B SaaS adtech startup. • Devised in-app onboarding guides for 7 ad platform targeting capabilities; launched via Appcues • Conceptualized and crafted 10+ pieces of actionable industry content to attract new platform users • Launched LinkedIn, Facebook, and Instagram retargeting campaigns to drive platform signups • Customized landing pages for 6 ICP segments and designed display ads with a 99.9% optimization rate • Developed educational guides and white papers to improve current user experience, including a 20+ page platform overview guide, a B2B digital advertising guide, and an ad spend one-pager • Strengthened and maintained a robust platform knowledge base with step-by-step videos, screenshots, and written instructions demonstrating how to navigate the platform Show less
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Piccolo
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Specialist
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Jan 2018 - 2021
Where I wore many hats optimizing digital marketing and growth marketing for B2B, B2C, SMB, and franchise clients. • Audited websites for conversion rate optimization (CRO) and user interface optimization to increase clients' inbound calls, form submissions, and meetings booked for new and recurring business • Crafted blogs, social posts, press releases, and email newsletters for 10+ franchise and SMB clients • Built email nurture campaigns in Active Campaign, Mailchimp, and… Show more Where I wore many hats optimizing digital marketing and growth marketing for B2B, B2C, SMB, and franchise clients. • Audited websites for conversion rate optimization (CRO) and user interface optimization to increase clients' inbound calls, form submissions, and meetings booked for new and recurring business • Crafted blogs, social posts, press releases, and email newsletters for 10+ franchise and SMB clients • Built email nurture campaigns in Active Campaign, Mailchimp, and SendGrid for clients and the CEO’s personal brand to educate target markets, keep brands top-of-mind, and drive purchases • Managed social listening and audience building for internal and external social media accounts to increase clients' digital footprint in their respective target markets (local, regional, industry vertical, etc.) • Designed and maintained internal reports and KPIs to increase agency's operational efficiency, using analytical skills and data-driven insights to determine better processes Show less Where I wore many hats optimizing digital marketing and growth marketing for B2B, B2C, SMB, and franchise clients. • Audited websites for conversion rate optimization (CRO) and user interface optimization to increase clients' inbound calls, form submissions, and meetings booked for new and recurring business • Crafted blogs, social posts, press releases, and email newsletters for 10+ franchise and SMB clients • Built email nurture campaigns in Active Campaign, Mailchimp, and… Show more Where I wore many hats optimizing digital marketing and growth marketing for B2B, B2C, SMB, and franchise clients. • Audited websites for conversion rate optimization (CRO) and user interface optimization to increase clients' inbound calls, form submissions, and meetings booked for new and recurring business • Crafted blogs, social posts, press releases, and email newsletters for 10+ franchise and SMB clients • Built email nurture campaigns in Active Campaign, Mailchimp, and SendGrid for clients and the CEO’s personal brand to educate target markets, keep brands top-of-mind, and drive purchases • Managed social listening and audience building for internal and external social media accounts to increase clients' digital footprint in their respective target markets (local, regional, industry vertical, etc.) • Designed and maintained internal reports and KPIs to increase agency's operational efficiency, using analytical skills and data-driven insights to determine better processes Show less
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Kinectiv
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United States
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Advertising Services
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1 - 100 Employee
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Content Marketing Associate
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May 2019 - Dec 2020
Where I honed my B2B and B2C copywriting (social, ads, emails, webpages, blogs), paid media, digital strategy, and growth marketing skills. • Strategized creative ways to share 5 B2B and 9 B2C clients' stories with target markets on paid and organic channels to win customers and stay top-of-mind for existing clientele • Optimized Facebook and Instagram brand awareness and lead generation campaigns for 3 clients (a gym franchise, a real estate influencer, and a local dance studio) •… Show more Where I honed my B2B and B2C copywriting (social, ads, emails, webpages, blogs), paid media, digital strategy, and growth marketing skills. • Strategized creative ways to share 5 B2B and 9 B2C clients' stories with target markets on paid and organic channels to win customers and stay top-of-mind for existing clientele • Optimized Facebook and Instagram brand awareness and lead generation campaigns for 3 clients (a gym franchise, a real estate influencer, and a local dance studio) • Collaborated cross-functionally with Content, Design, Web Development, and Film & Photo teams to produce 100s of creative assets for multichannel campaigns • Researched, outlined, and crafted copy for blogs, websites, ads, social posts, and emails across 5+ industries on a weekly and monthly cadence based on client retainers • Executed multichannel campaigns and online marketing activities (ads, emails, website updates, and social media posts) via Facebook Ad Manager, Wordpress CMS, Campaign Monitor, Later, SEO Yoast, and Adobe Photoshop Show less Where I honed my B2B and B2C copywriting (social, ads, emails, webpages, blogs), paid media, digital strategy, and growth marketing skills. • Strategized creative ways to share 5 B2B and 9 B2C clients' stories with target markets on paid and organic channels to win customers and stay top-of-mind for existing clientele • Optimized Facebook and Instagram brand awareness and lead generation campaigns for 3 clients (a gym franchise, a real estate influencer, and a local dance studio) •… Show more Where I honed my B2B and B2C copywriting (social, ads, emails, webpages, blogs), paid media, digital strategy, and growth marketing skills. • Strategized creative ways to share 5 B2B and 9 B2C clients' stories with target markets on paid and organic channels to win customers and stay top-of-mind for existing clientele • Optimized Facebook and Instagram brand awareness and lead generation campaigns for 3 clients (a gym franchise, a real estate influencer, and a local dance studio) • Collaborated cross-functionally with Content, Design, Web Development, and Film & Photo teams to produce 100s of creative assets for multichannel campaigns • Researched, outlined, and crafted copy for blogs, websites, ads, social posts, and emails across 5+ industries on a weekly and monthly cadence based on client retainers • Executed multichannel campaigns and online marketing activities (ads, emails, website updates, and social media posts) via Facebook Ad Manager, Wordpress CMS, Campaign Monitor, Later, SEO Yoast, and Adobe Photoshop Show less
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Convert to Code
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United States
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Software Development
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Co-Founder
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Dec 2016 - Aug 2019
Co-founded Convert to Code, a community organization that empowers middle school and high school students to become code-literate. Led concept development, partnerships, outreach, attendee acquisition/registration, event management, operations, brand, and growth marketing. Convert to Code organized free coding workshops in Lancaster, PA, providing access to real-time computer science education taught by real-life developer instructors—two things many local school districts lack… Show more Co-founded Convert to Code, a community organization that empowers middle school and high school students to become code-literate. Led concept development, partnerships, outreach, attendee acquisition/registration, event management, operations, brand, and growth marketing. Convert to Code organized free coding workshops in Lancaster, PA, providing access to real-time computer science education taught by real-life developer instructors—two things many local school districts lack. • Launched organization that provided 22 free coding workshops and 1 hackathon to 200+ students across 25 school districts, refining workshops based on student feedback • Pitched organization model to dozens of software engineers and entrepreneurs, recruiting professionals to donate their time, expertise, and resources to develop student-friendly foundational coding workshops • Drove 200+ new and returning student attendee signups through referrals, email marketing, social media marketing strategy, and local press • Devised a post-event survey process to crowdsource student and volunteer feedback, implementing suggestions in subsequent workshops to improve event experiences through iterative testing • Owned and oversaw adult volunteer child clearance applications, photo release forms, attendee registration, hardware resourcing, and event space booking • Recruited, onboarded, and advised 4 team members to run on-the-ground logistics while out of state • Designed organization’s brand, ethos, logo, promotional graphics, and flyers Show less Co-founded Convert to Code, a community organization that empowers middle school and high school students to become code-literate. Led concept development, partnerships, outreach, attendee acquisition/registration, event management, operations, brand, and growth marketing. Convert to Code organized free coding workshops in Lancaster, PA, providing access to real-time computer science education taught by real-life developer instructors—two things many local school districts lack… Show more Co-founded Convert to Code, a community organization that empowers middle school and high school students to become code-literate. Led concept development, partnerships, outreach, attendee acquisition/registration, event management, operations, brand, and growth marketing. Convert to Code organized free coding workshops in Lancaster, PA, providing access to real-time computer science education taught by real-life developer instructors—two things many local school districts lack. • Launched organization that provided 22 free coding workshops and 1 hackathon to 200+ students across 25 school districts, refining workshops based on student feedback • Pitched organization model to dozens of software engineers and entrepreneurs, recruiting professionals to donate their time, expertise, and resources to develop student-friendly foundational coding workshops • Drove 200+ new and returning student attendee signups through referrals, email marketing, social media marketing strategy, and local press • Devised a post-event survey process to crowdsource student and volunteer feedback, implementing suggestions in subsequent workshops to improve event experiences through iterative testing • Owned and oversaw adult volunteer child clearance applications, photo release forms, attendee registration, hardware resourcing, and event space booking • Recruited, onboarded, and advised 4 team members to run on-the-ground logistics while out of state • Designed organization’s brand, ethos, logo, promotional graphics, and flyers Show less
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Education
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Vanderbilt University
Bachelor of Science, Human & Organizational Development -
US-UK Fulbright Commission
Fulbright Summer Institute Fellow
Community
