Business Development Manager Solutions

• Jul 2022 - Present

Account Manager

• Mar 2021 - Jun 2022

Manage existing partnerships with a more complex steady state scopes (3+ service areas) Uncover client goals, needs and challenges that we need to solve and effectively communicate them to the internal project team to help inform strategy Communicate proactively Ask the right questions in order to understand client concerns Set and manage client expectations throughout the life of a project Regularly illustrate Archer’s value and impact Own the prep, scheduling and client coordination of recurring and ad hoc calls, including agenda development, note taking and assigning actions as needed Support the creation of team documentation and process collaboration, as well as client-facing resources Manage client deliverables and communication of assets in appropriate project management/delivery system Develop a comprehensive understanding of Archer products & services and how they all work together Become proficient at and assist partnership managers with, the new partner launch process Illustrate advanced knowledge of the strategy development process, strategic template and project charter Manage cross-functional collaboration and assist with strategy development Manage monthly client invoicing Lead and facilitate strategy brainstorms and cross-functional discussions Show less

Senior Account Manager

• Nov 2018 - Mar 2021

Oversee day-to-day operations with internal resources and work with a variety of emfluence clients in various industries, as part of the agency’s Account Service Department.Help the team with defining strategy and manage this strategy through to completion by continuously and consistently providing best-in-class service – from web dev, email strategy and implementation, paid search, SEO and social media. Able to identify areas of opportunity for increasing progress and profitability for the client. Responsible for guiding and establishing over 15 exceptional client relationships that prove to be beneficial and profitable for the agency as well as for the client.Work with our full-service Email Clients using the emfluence marketing platform or other email platforms like HubSpot and ClickDimensions, to define the strategy and then implement by composing emails, adding links, sending, monitoring and analyzing results for specific clients. Work with subject matter experts to deliver website development, optimized SEO strategy, and high-conversion paid media strategy. Intelligently interpret client needs while offering strategic input to the clients and internal teams alike. Ability to follow processes as well as introduce and prove new ones as needed. Utilize internal project management system to keep projects, time and budgets updated and available to report on each week. Strong interpersonal, customer service, presentation, organizational and problem-solving skills.Approach difficult situations gracefully with a problem-solving attitude while maintaining a reputable agency image at all times. Lead project implementation by crafting project budgets and timelines, leading Q/A documentation to ensure client deliverables are being met and providing high quality, data-driven results. Have the ability to self-direct and self-regulate work-day. Extensive knowledge of commonly-used concepts, practices, and procedures within the digital marketing industry. Show less

Account Manager

• Nov 2015 - Oct 2018

• Utilize strategic sales strategies to drive revenue growth with existing clients.• Build and maintain strategic relationships with assigned client base. • Generate and manage client account information, including blogs, social media, Paid Search, SEO and website development.• Act as representative of the agency and work alongside account team members and clients to help meet marketing campaign goals and deliverables • Coordinate and manage and client projects with other intra-agency departments (SEM, Web Development, Social/Digital Strategy, Creative Production/Design, etc.).• Gather research and performance analytics of client campaigns on a regular basis, and deliver to internal teams or clients.• Coordinate client strategy and budget recommendations with other intra-agency departments and manage project timelines, deliverables and milestones.• Develop and maintain a working understanding of assigned clients’ industries, company culture, products/services and strategic communication plan.• Identify target audiences and research methods for effectively reaching target audiences.• Coordinate internal budget proposals with agency departments and manage task timelines, deliverables and milestones.• Maintain current work-in-progress records and archives of past project information as appropriate.• Assist with graphic design efforts when needed. Show less

Freelancer - Graphic Design

• May 2009 - Dec 2018

Design and create company and business identity and marketing materials for clients. Design and create company and business identity and marketing materials for clients.

Digital Ad Operations/Campaign Manager - Ad Trafficker

• Sep 2014 - Oct 2015

• Place, target, schedule and launch advertising campaigns; verify that materials meet technical specifications; upload into the appropriate product. • Modify and test/QA creative as necessary. • Proactively investigate delivery discrepancies, billing disputes, technical issues with clients, agencies, third-party platforms, and/or internal parties and provide resolutions. • Partner with assigned Account Executives and Ad Operations to communicate changes to campaigns, technical issues, launch delays, deactivation, delivery issues, billing issues, optimization suggestions, etc. • Analyze campaign performance and make suggestions for optimization. • Support Ad Ops team and Account Executives with campaign management efforts by tracking online advertising activity and reviewing inventory capacity. Proactively monitor on-site traffic and provide insight and suggestions into campaign progress and site inventory opportunities. • Prepare and test E-newsletters for advertising content accuracy. • Support a very intense and demanding app that entails a lot of changes and updates. Show less

Contract Graphic Designer

• Sep 2014 - Dec 2014

•Assist in improving company branding by designing and creating company and client marketing materials and advertising campaign materials.•Collaborate with sales team to reformat marketing materials.

Marketing Associate

• Jun 2014 - Sep 2014

•Assist in improving company branding through responsible management across all media platforms.•Design and create company and client marketing materials including monthly e-newsletter and advertising campaign materials.•Provide advertising analysis and customer service to client-base, ensuring quality and timeliness of marketing materials.•Analyze trends using Google Analytics, HootSuite and Facebook Insight.•Collaborate with sales team to reformat marketing materials.•Lead marketing team meetings to establish goals, project parameters and deadlines for each account.•Provide insight and recommendations relevant to the marketing strategy for a particular account.•Maintain account plans and regularly review these against established milestones and targets. •Follow up action items, by tracking progress against deadlines.•Develop a social media marketing campaign.•Establish protocols for assessing service quality for accounts.•Maintains industry and specialty knowledge and expertise.•Integrate strategies for information and accounts to encourage team members to work more closely together.•Act as project manager for specific accounts, coordinating day-to-day activities. Show less

Websites Implementation Consultant

• Mar 2014 - Apr 2014

•Oversee configuration of new websites, which includes design aesthetics, verification of requirements, and partnering with Design, Implementation and SEO teams to ensure successful website set up. •Communicate with clients regarding their website and business goals to deliver a “best in class” website while remaining within the scope of each project's budget and timeline. •Advise clients on proprietary SEM and SEO practices. •Assist the SEO and SEM teams in reaching their service goals. •Exceed customer expectations while working with business stakeholders to develop creative and strategic website solutions through business analysis and market research. Show less

Customer Service Manager & Social Media Specialist

• Sep 2013 - Mar 2014

•Administrative duties, including appointment setting, event organization, and data entry. •Client and subscriber interaction. •Updating social media platforms – Twitter & Facebook. •Assist with development of new website. •Administrative duties, including appointment setting, event organization, and data entry. •Client and subscriber interaction. •Updating social media platforms – Twitter & Facebook. •Assist with development of new website.

Senior Multimedia Coordinator

• May 2009 - Aug 2013

•Head coordinator for Louisiana Business Inc. •Manage and mentor coordinators for inRegister and 225 magazines. •Traffic and maintain ads for the bi-weekly business journal and five e-newsletters & websites. •Report to advertising director, managing editor, production director, president, and/or owner of the company. •Coordinate, manage and execute marketing projects to increase revenue within the company’s publications. •Create and maintain promotional deals for restaurants through 225 Best Eats, as well as handle marketing pieces for the product. •Assist in hiring and monitoring interns for the advertising department. •Assist the production department to ensure ads are executed in a timely manner. •Organize and coordinate the scheduling of print and online advertising for inRegister magazine. •Coordinate up to ten account executives, two publications and five e-newsletters and websites at one time. •Traffic no less than 150 print and online ads in one month. •Regularly upload and maintain online advertising content and provide clients traffic reports for websites and weekly e-newsletters. •Coordinate, manage and execute marketing projects to increase revenue within the company’s publications. •Serve as leader and mentor for other advertising coordinators in the company. •Assist the production department with designing ads and editorial spreads, editing photos and organizing photo shoots. Show less