Dana Dobson

Ghostwriter and Editor at Kevin Anderson & Associates
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Contact Information
Location
Wilmington, Delaware, United States, US
Languages
  • English Native or bilingual proficiency

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5.0

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Michelle Spinale

As a seasoned Marketing Communications expert, Dana's diverse storytelling experience spans large corporations, non-profits, and start-ups. With a gift for making stories memorable, she is an equally talented personal biographer and memoir writer. She helps individuals share their unique journey and legacy. Dana is extremely collaborative and gives every project authenticity, heart, and soul. I had the rewarding opportunity to work with Dana on several programs, including an

Carla Stone

Dana Dobson provided public relations and communications services for the World Trade Center Delaware from November 2018 through July 2019. During this time she created a press campaign that resulted in more visibility for the World Trade Center Delaware, particularly among traditional press. She organized a highly successful press conference on our behalf featuring the Ambassador of Romania, the guest of honor at our Annual Gala that resulted in extensive coverage by the regional media. She also worked with us to publicize our Kick-Off to the US Africa Business Summit featuring Ambassadors from 3 countries as well as US trade officials. Dana works well with high level dignitaries and is comfortable with people from all cultures.

Soraya Gutman

Dana is a tremendously thoughtful and brilliant woman. Anyone seeking to amplify their message in the way that matters most, should speak with Dana FIRST whether it is to be recognized in the news, have their content written more personally or improving their own personal brand I can not imagine anyone more talented to get the work done right the first time than Dana Dobson. She is a 10+ in my book!

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Credentials

  • Accredited Public Relations
    Public Relations Society of America (PRSA)

Experience

    • United States
    • Writing and Editing
    • 1 - 100 Employee
    • Ghostwriter and Editor
      • Jan 2021 - Present

      Freelance book ghostwriter and editor for this industry-leading ghostwriting firm with offices in NYC, Nashville, and L.A. KAA works with publishers, agents, and authors to plan, write, and/or revise full-length books, book proposals, and other related content. With a stable of New York Times bestselling writers, ghostwriters, editors, and publishing consultants, KAA also provides first-time authors with comprehensive publishing concierge services to help them navigate the industry and connect them to the ideal literary agents, publishers, marketers, PR agents, and other key partners. Show less

    • United States
    • Real Estate
    • Writer of Non-Fiction Books | Editor | Proofreader
      • Jan 2010 - Present

      Works in Progress: Real-life account of a woman who was held hostage for 19 hours during a deadly prison riot, surrounded by inmates who protected her. Self-help book with ground-breaking advice of how to be free from emotional pain and suffering by healing the emotional damage of past trauma. Learn the ground-breaking Integrative Feeling Meditation method, which successfully re-integrates a fractured internal self into a harmonious whole. Past Work: (Ghostwriter) Pearls, Women Who Radiate Success (Book I) -- When a determined woman puts her mind to something, she will work very hard until she gets it, despite whatever roadblocks are put in her way. “Pearls” is the perfect metaphor for the women in this special book, i.e., women of great value and rarity who were shaped, not crushed, by the myriad vagaries of life. (The stories of 40 prominent Philadelphia-area women.) (Ghostwriter) Pearls: Women Who Radiate Success (Book Two) -- The stories of 40 additional prominent women in Philadelphia and Delaware. (Author) How to Attract Millions with Artful PR Show less

    • Speaker Coach for Authors
      • Jun 2008 - Present

      No matter where you are in your journey to give a talk on the world's biggest stage, whether you’re just beginning to hatch your “idea worth spreading” or an experienced speaker, you need a seasoned pro to rehearse you to polished perfection. I lead a veteran team of experienced speaker coaches, all of whom have given TEDx talks. I assure you, giving a TEDx talk is a different speaking experience than any you've ever had. No podium. No notes. Changing the world with your big idea in 12 minutes or less. That for years, the video of your talk on the TEDx YouTube channel has the potential to be seen by millions of people worldwide. For more than 30 years, I have coached and written speeches for top line executives, celebrities and subject matter experts. All of my TEDx clients have spoken successfully on the TEDx stage Prior to my career as a journalist, publicist and ghostwriter, I was a trained actor, director and musician. I believe that giving a compelling talk requires a merging of lecture and theater -- it is a performance that, in the case of a TEDx talk, you only get to do once. I've produced or helped organize more than 30 live TEDx events. I've coached hundreds of speakers, with dozens of them going directly to the TEDx stage. Several of my clients’ talks were selected by TED to have their talks appear on the official TED YouTube video channel. Show less

    • United States
    • Farming
    • 1 - 100 Employee
    • Corporate Communications Consultant
      • Sep 2019 - May 2021

      As the corporate communications consultant, I wrote and edited the monthly newsletter, "Growing Matters," plus all blogs, social media posts, articles and press releases, managed the website and performed other such tasks as required for the first indoor vertical farm in the first state. Second Chances Farm’s mission is to nurture plants, people and the planet, one green thumb at a time. It provides returning citizens with mentorship programs and green collar jobs at hydroponic, indoor vertical farms in economically distressed communities. Its vision is two-fold: to reduce its carbon footprint by growing food locally 365 days a year, while replacing recidivism with compassionate capitalism and turning entrepreneurs-in-residence into agripreneurs. Second Chances Farm, LLC is a Qualified Opportunity Fund and a Delaware Public Benefit Limited Liability Company. For more information, visit www.secondchancesfarm.com. People may invest in the the Opportunity Fund by contacting Jon Brilliant by email at jon@secondchancesfarm.com. Show less

    • Marketing & Communications Consultant
      • May 2012 - Sep 2019

      I implement strategies and attain objectives for large organizations and small business owners by providing seasoned marketing communications services. I manage workflow process to align work and priorities with business goals, establish and communicate timelines, and deliver projects on time with excellence. I am also engaged in the ghostwriting of books, blogs, speeches, and numerous published articles; provides training to dozens of TEDx speakers, gave a TEDx talk, and regularly speaks to groups. I produce press releases, press kits, marketing campaigns, blogs, content marketing, story placement, speaker training, crisis communications and hand-in-hand coaching. Clients:Registry Resort, Scottsdale Plaza Resort, La Champagne, ICI Pharmaceuticals, Arizona State University, Intel, Motorola, Campbell’s Soup, ImageTag, Pennsylvania Lottery, Barrow Neurological Institute. Industries: Hospitality, Higher Education, Government, Financial Services, Technology, Healthcare, Pharma, Hospitality & Non-Profit. Book Authored: “How to Reach Millions with Artful PR”. Episode Hosted:“Media Pro Spotlight”. Online Course Created: “The PR Breakthrough™”. Award-Wining Books Ghostwritten: “Pearls: Women Who Radate; Success: Book I and II”. Journals where articles are published: Wall St. Journal, Philadelphia Inquirer, Wired, Smart Money. Show less

    • Banking
    • 1 - 100 Employee
    • Vice President, Director of Marketing
      • Jan 2008 - May 2012

      At 3rd Fed Bank, Dana enhanced brand equity and awareness by implementing defined marketing and communications strategy for supporting consistent business growth. She acquired revenue targets, profitability and visibility for achieving annual core deposit and loan portfolio growth by overseeing marketing team while safeguarding marketing message and position. Dana evaluated and constructed marketing strategy and marketing plan; planned and directed marketing efforts as well as communicated marketing plan. She also understood and designed budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections. Furthermore, she utilized all available database tools to contribute current and relevant market intelligence to appropriate individuals as well as managed hiring, development, and performance management activities for staff of the department. Additionally, she formulated award-winning social media campaign using YouTube, Facebook and Twitter to build subscribers, likes and followers. Achievements: ►Awards Won: “Best Places to Work,” (Philadelphia Business Journal, The Intelligencer and Bucks County Courier Times); “Best Bank” (PhillyBurbs, Doylestown Patch); “Best Mortgage Lender,” (Bucks County Courier Times), and one of “America’s Greenest Banks,” by Bank Technology News. ►Improved communication and broke down silos. ►Increased deposits by 20% and branch traffic; decreased single service households count. Show less

    • Co-Founder
      • Aug 2005 - Nov 2007
    • Vice President, Director of Public Relations
      • Apr 2003 - Aug 2005
    • Denmark
    • Advertising Services
    • 1 - 100 Employee
    • Director of Corporate Marketing & Communications
      • Dec 2000 - Feb 2003
    • Previous Titles
      • 1990 - 2000

      Vice President, Director of Marketing Rocky Mountain Bank Assistant Vice President, Director of Marketing M&I Thunderbird Bank Reporter, Editor and Freelance Writer Account Executive Lewis & Gilman Vice President, Director of Marketing Rocky Mountain Bank Assistant Vice President, Director of Marketing M&I Thunderbird Bank Reporter, Editor and Freelance Writer Account Executive Lewis & Gilman

Education

  • Arizona State University, Walter Cronkite School of Journalism
    Bachelor's, Journalism
    1986 - 1990
  • Western International University
    MBA, Marketing
    2002 - 2005
  • Heroic Public Speaking Graduate Program
    Public Speaking
    2017 - 2018
  • NYU Tisch School of the Arts
    Acting
    1974 - 1977

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