Dana Carlstrom

Manager, Customer Care at Direct Holdings Global (Fairfax)
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Contact Information
us****@****om
(386) 825-5501
Location
Ventura, California, United States, US

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5.0

/5.0
/ Based on 2 ratings
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Thibault Alessandrin

It has been a great pleasure to work with Dana. Not only she has been an outstanding mentor, but also her ability to get everyone in the team excited to tackle any challenge is remarkable. She is very talented in developing customers relationships, and delivered efficient marketing campaigns for an industry first project.

Julian Forsans

Dana showed effectiveness during her work. She has always been a reliable and responsible person, both in her work and in her dealings with her colleagues. I thank her for her curiosity and her involvement in her daily responsabilities. We are confident that she can be a valuable asset in her future opportunities.

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Experience

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Manager, Customer Care
      • Apr 2017 - Present

      ● Head CS supervisor for company’s subsidiaries Time Life, StarVista Live, and Lifestyle Products Group● Developed and executed new company policies and product training materials for sales and service agents● Established key performance indicators, call monitoring coaching, and quality assurance guidelines● Analyzed customer feedback in detailed reports in order to set a clear missions to improve marketing techniques● Calculated customer behaviors to provide exceptional shopping and customer service experiences

    • United Kingdom
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Community Manager
      • Aug 2015 - Apr 2017

      ● Contracted by Bentley Motors, Inc. by European digital intelligence company, Actimage, in which I was hired as a Digital Marketing Consultant, to run the launch of a new mobile application, exclusively for Bentley owners.● Successfully launched a luxury and automotive industry first, social-networking mobile application, recruiting over 2,000 app memberships in a little over 1 year● Represent brand as main point of contact for Bentley's owner app● Managed the front-end mobile app web office back office, directing all app’s visuals, copy, event pages, memberships, help center, and consulting required● Provided one-to-one service for clientele, including brand services, product queries, event interests, and app support, maintaining brand integrity and confidentially ● Developed marketing awareness campaign directing the development, production, creation and implementation of communications programs (information and training tool-kits, point-of-sale merchandising, advertising photo shoots and direct-marketing initiatives)● Designed email campaigns and exceeded OEM industry standards and program’s forecast through effective marketing, communications, training and program management. ● Prepared and delivered presentations at Northern American Dealer Training and monthly progress report conferences, including consumer qualitative market-research efforts and advancing technology usages.● App testing and reporting, week on week KPIs, data analysis and strategic planning, providing leadership support to team of Developers● Gap analysis, OEM benchmarking, collaboration across business units, Current vs. Future state analysis● Planned, executed and hosted high net worth customer and public relations events● Conducted routine business reviews with creative agencies, suppliers, manufacturers, retailers, rights-holder● Content calendar management and developed personalized content, directed vehicle and lifestyle photo shoots for owners app

    • France
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Digital Marketing Consultant
      • Jul 2015 - Apr 2017

      ● Web Community Manager for a high-valued luxury brand client, iPad and iPhone application● Successfully launched initial and redesigns of Bentley owner app to improve navigation and increase functionality● Established tracking system and benchmarks to enable analysis of response rates and modified marketing strategy to leverage most cost-effective mediums● Balanced two different companies’ proficiencies including individual development planning● Rated highest tier of relationship skills in Conquest, Sharing, Commitment/ investment, and Respect● Spent 3+ weeks on travel 4 different times● Flexibility to work long hours and weekends

    • Real Estate Agent and Broker Assistant
      • Sep 2014 - Aug 2016

      ● Advanced intrapersonal communications, trustworthiness, customer engagement, and lead follow-up● Negotiation, contract writing, budgeting, marketing, admin work, staging and showing houses ● Advanced intrapersonal communications, trustworthiness, customer engagement, and lead follow-up● Negotiation, contract writing, budgeting, marketing, admin work, staging and showing houses

    • United States
    • Restaurants
    • 1 - 100 Employee
    • Beer Expert, Server
      • Aug 2014 - Jul 2015

      ● Successfully completed World of Beer's beer school, scoring highest of new employees 99/100 ● Successfully completed World of Beer's beer school, scoring highest of new employees 99/100

    • United States
    • Restaurants
    • 100 - 200 Employee
    • Bar Tender
      • Oct 2013 - Jun 2015

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Server, Event Planner, Promoter
      • Nov 2013 - Aug 2014

      ● Developed strategies for implementation to increase customer loyalty● Ensured a high level of customer satisfaction, exceeding customer expectation and receiving consistent high marks for performance● Marketed promotions through social media engagement, cold calling, emailing and word of mouth.● Organized event for over 150 attendees, resulting in over $4,000 in sales. ● Developed strategies for implementation to increase customer loyalty● Ensured a high level of customer satisfaction, exceeding customer expectation and receiving consistent high marks for performance● Marketed promotions through social media engagement, cold calling, emailing and word of mouth.● Organized event for over 150 attendees, resulting in over $4,000 in sales.

    • United States
    • Restaurants
    • 300 - 400 Employee
    • Server
      • Jun 2011 - Feb 2012

      - Rated Outstanding by company standards. - Rated Outstanding by company standards.

    • United States
    • Restaurants
    • 700 & Above Employee
    • Host, Server
      • May 2008 - Jun 2011

      - Designated Trainer: training new employees on company polices. - Designated Trainer: training new employees on company polices.

Education

  • Full Sail University
    Bachelor of Science (BS), Music Business
    2012 - 2013
  • Northern Virginia Community College
    Associate Degree, Business Administration
    2008 - 2011
  • Oakton High School
    High School Diploma
    2004 - 2008

Community

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