Experience

SEAT UK

• United Kingdom
• Automotive
• 1 - 100 Employee

• Digital Manager

  • May 2020 - Present

  • Lead our CONVERT Programme – focused on delivering ‘named’ leads for the Retail network, as well as analysing their ability to deliver the best customer experience and convert customers to sales. Utilised analytics to support decision making on the serving of lead generation forms; including our "Contact Me" form on the offers pages through a behavioural pop-in. This action alone generated 2,100 incremental leads in 2021.• Managed the SEAT and CUPRA Virtual Showroom – responsible for both the performance (e.g., volume of customer interactions, tours and leads to Retailers) and production of content (video/images). Successfully led and delivered a tender for the software solution that allows customers to interact with our Virtual Showroom for 4 VWG brands. In addition, delivered the Born PREVIEW experience, allowing "Keep Me Informed" customers to have a virtual sneak preview of our first EV model.• Managed the website analytics and reporting. Work closely with our digital agencies to deliver insights and trends to support business decision making. In addition, manage the relationship with SEAT SA to implement any tracking / scripts required for both websites.• Managed all data capture forms. Focused on their usability, as well as ensuring customer data flows through VWG and supplier systems. Successfully migrated all forms to a new hosting platform (Jahia); which has created efficiencies in creating new lead forms in-line with business requirements.• Managed the SEAT and CUPRA Live Chat – ensuring customers can interact and have issues resolved with our Service Centre in Leeds. • Managed our Cookie Management Platform (CMP) – working closely with SEAT SA to ensure customer consents are captured and actioned. Successfully led the roll out of the consent platforms on both websites and continue to closely monitored consumer behaviour to increase our opt-in rates.• Calculated all website targets for product launches and tactical voucher campaigns.

• Commercial Support Manager

  • Aug 2018 - May 2020

  • Managed the systems and processes that ensures SEAT UK products are built and delivered to customers with the correct specification. In addition, developed the marketing materials which ensure customers are aware of the specification they are receiving on their vehicles.• Streamlined communications for SEAT UK with SEAT global headquarters for the status of UK proposals on product and pricing changes, as well as system codification for UK products.• Lead the Commercial team (7 individuals) in ensuring all activities are undertaken for when large scale product and pricing changes are made – known as “Model Years – MY”. In addition, transformed the overall model year process; including factory product proposal submission templates, master trackers and system checks to eliminate any miss-builds occurring.• Developed and enhanced key commercial reports to provide greater understanding and insight on fleet tactical spend, product competitiveness and impact of CO2 changes (NEDC > WLTP).



SEAT,SA

• Spain
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Product and Pricing Manager

  • Mar 2018 - Aug 2018

  • Managed all pricing and product conversations between 2 importers (Italy and Netherlands) and SEAT global headquarters. Successfully negotiating both countries’ proposals for product and pricing changes for MY19 with their Financial Controllers, as well as ensured their product offering was coded correctly to ensure cars were built with the appropriate specification.• Supported 6 countries with pricing and product topics by communicating with their Regional Sales Manager and Financial Controller, as well as ensuring their prices were correctly calculated.

• Supply Project Manager

  • Sep 2017 - Feb 2018

  • Delivered insight and recommendations to the Heads of Commercial Planning into how best they manage the production scheduling for the EU6 countries; accounting for the number of orders each country have placed, their production allocation/capacities and any other importer actions.



Volkswagen Group UK Ltd

• United Kingdom
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Volkswagen Group UK Graduate Scheme

  • Sep 2015 - Aug 2017

  2 Year Graduate Programme for Volkswagen Group UK - which involved 3 roles:𝐃𝐢𝐠𝐢𝐭𝐚𝐥 & 𝐂𝐑𝐌 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 - Volkswagen UK (Sep 2015 - Aug 2016)• Delivered the launch of “My Volkswagen”; an owner’s portal on Volkswagen.co.uk and mobile application for both iOS and Android – now 4.4 on Apple App Store. Managed the development partner relationship to ensure the user interface was ready and compliant with the product strategy, as well as the technical architecture functioned in line with the business requirements.• Managed the development of pages, content and assets for the Aftersales “Seasonal Health Check” campaigns for Volkswagen.co.uk, as well as the copy/creative for the national direct mails/emails.• Managed the integration of aftersales product content in the owners section, as well as the online service booking facility and vehicle delivery tracker tool.𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐀𝐧𝐚𝐥𝐲𝐬𝐭 - SKODA UK (Sep 2016 - Mar 2017) • Developed and enhanced numerous sales planning reports to support key decision making.• Supported the operational management of the production and supply of vehicles in order to meet brand sales volume targets. Monitored brand stock levels (volume, age and location), lead times and logistic deadlines in order to communicate to the wider business and dealer network.𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 - SEAT UK (Apr 2017 - Aug 2017)• Managed the Customer Satisfaction (CS) programme. Reviewed and communicated the monthly scores for sales and aftersales, set targets through the balanced scorecard and communicated with external suppliers in Spain and the UK to ensure the smooth running of the website platform.• Rolled out the new Customer Satisfaction measurement – Net Promoter score. Increased visibility, understanding and engagement through various communications to the Dealer Network and SEAT’s Heads of Business.



Renault Group

• France
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Methods & Quality Assistant

  • Jun 2013 - Jul 2014

  Undergraduate placement year. Undergraduate placement year.