Head of Marketing

• Jun 2023 - Present

Tamer Center for Social Enterprise at Columbia University Social Enterprise Summer Fellow Tamer Center for Social Enterprise at Columbia University Social Enterprise Summer Fellow

MBA Intern, Corporate and Business Unit Strategy

• May 2022 - Aug 2022

MediaLink, a UTA company, is a strategic advisory and management consulting firm driving competitive advantage for companies at all stages of the business life cycle in the media, marketing, entertainment and technology industries. MediaLink, a UTA company, is a strategic advisory and management consulting firm driving competitive advantage for companies at all stages of the business life cycle in the media, marketing, entertainment and technology industries.

Co Producer

• Jan 2020 - Jul 2022

Tony Award® and Grammy Award® winner Katrina Lenk and two-time Tony Award and two-time Grammy Award winner Patti LuPone join forces in Stephen Sondheim and George Furth’s groundbreaking musical comedy. Two-time Tony Award-winning director Marianne Elliott (War Horse, The Curious Incident of the Dog in the Night-Time, Angels in America) helms this revelatory new production, at once boldly sophisticated, deeply insightful, and downright hilarious. COMPANY features Stephen Sondheim’s award-winning songs "You Could Drive a Person Crazy," "The Ladies Who Lunch," "Side by Side by Side" and the iconic "Being Alive." It’s Bobbie’s 35th birthday party, and all her friends keep asking: Why isn’t she married? Why can’t she find the right man and isn’t it time to settle down and start a family? As Bobbie searches for answers, she discovers why being single, being married, and being alive in 21st-Century New York could drive a person crazy. Show less

Founder and CEO

• Feb 2018 - Dec 2021

Red Pelican Creative is a social media and brand enhancement agency. We start with surface insights and dive deep into social to generate meaningful buzz around our clients' brands. We provide strategic advice and management consulting to clients primarily in the live entertainment and arts industries. Red Pelican is passionate about building communities. We use our expertise in social media, data analytics and real-time fan engagement to creative innovative social media marketing campaigns and communities for our clients. Our clients hire us to develop their social strategy, create content, and execute brand building campaigns. Show less

Co-Founder

• Oct 2019 - Jun 2021

The commercial theatre industry relies on a marriage of art and commerce. And yet, within the industry, there is often an unacknowledged iron curtain between those who identify first and foremost as artists, and those who make the business decisions. We recognized this divide and saw space to illuminate how the business of the business operates in order to transform the way artists and producers collaborate. And the Business of Broadway was born. Our goal is to pull back the curtain and democratize the business knowledge that has so often been withheld and therefore perpetuated a hierarchical system with producers situated at the top. By empowering you with deeper insight into how the artistry and economics interplay, our aim is not only to lay the groundwork for more effective and nonhierarchical future collaborations, but also allow you to urgently challenge the ways in which the business has historically operated and consider how we can build a better industry model that serves everyone when we can gather again. Show less

Social Media Strategist

• Jul 2018 - Apr 2019

- Developed and supervised BAA’s digital marketing strategy, managed advertising and national social media channels, and created original content for 44 markets, resulting in 8.4% channel growth in ten months- Conducted due diligence on and persuaded senior management to purchase RivalIQ, a social media listening and data analysis tool to better understand customers across markets, thereby improving marketing strategies and ROI- Analyzed social media data and presented weekly reports to senior leadership; provided strategic recommendations to cross-functional partners (marketing, ticketing, and customer service directors) to optimize content and digital strategy- Promoted from within to fill new position Show less

Business Intelligence Coordinator

• Oct 2015 - Jun 2018

- Tracked and analyzed sales data from over 44 venues, representing over 300 Broadway touring engagements; prepared and presented quarterly reports to senior management on dynamic pricing, revenue management, and investment return- Analyzed data from customer purchasing patterns and implemented dynamic pricing initiatives, generating 50% subscriber growth and over $4.5M in revenue (60% increase)

Co Producer and Social Media Manager

• Dec 2017 - Apr 2019

Hundred Days is an uncensored, exhilarating and heartrending true story about embracing uncertainty, taking a leap, and loving as if you only had 100 days to live. With magnetic chemistry and anthemic folk-punk music, creators and stars Abigail and Shaun Bengson explore a fundamental question: how do we make the most of the time that we have? 2018 Lucille Lortel & Drama League Nominee for Outstanding Musical Hundred Days is an uncensored, exhilarating and heartrending true story about embracing uncertainty, taking a leap, and loving as if you only had 100 days to live. With magnetic chemistry and anthemic folk-punk music, creators and stars Abigail and Shaun Bengson explore a fundamental question: how do we make the most of the time that we have? 2018 Lucille Lortel & Drama League Nominee for Outstanding Musical

Co Producer

• Dec 2016 - Aug 2017

INDECENT is the new play from Pulitzer Prize winner Paula Vogel inspired by the true story of the controversial 1923 Broadway debut of Sholem Asch’s God of Vengeance. Called “superbly realized and remarkably powerful” by The New York Times and hailed as one of the best plays of the year by critics, INDECENT charts the journey of an incendiary drama and the artists who risked their lives to perform it. Created by Vogel and director Rebecca Taichman and set at a time when waves of immigrants were changing the face of America, this play with music is a riveting look at an explosive moment in theatrical history and comes to Broadway from its critically acclaimed, sold-out run at the Vineyard Theatre. Show less

Producer

• May 2015 - Dec 2015

Producer of "Far From Canterbury: A New Musical" that made its NYC debut at the New York International Fringe Festival August 2015. It went on to win Overall Excellence in a Musical Award at FringeNYC and was selected to participate in the "best of" Fringe Encore Series. Led an Indiegogo campaign that raised $16,251 in 30 days. Managing Member of Far From Canterbury, LLC. www.farfromcanterbury.com Producer of "Far From Canterbury: A New Musical" that made its NYC debut at the New York International Fringe Festival August 2015. It went on to win Overall Excellence in a Musical Award at FringeNYC and was selected to participate in the "best of" Fringe Encore Series. Led an Indiegogo campaign that raised $16,251 in 30 days. Managing Member of Far From Canterbury, LLC. www.farfromcanterbury.com

Sales Associate

• Jul 2015 - Oct 2015

Assisted Booking and Sales Agents with contracting, booking, correspondence and conference prep. Oversaw budgets and expenses for Sales Department and each Agent. Managed databases and generate Presenter history and performance reports. Assisted Booking and Sales Agents with contracting, booking, correspondence and conference prep. Oversaw budgets and expenses for Sales Department and each Agent. Managed databases and generate Presenter history and performance reports.

Operations Associate

• Feb 2015 - May 2015

AWA Partners is a privately owned and operated full service live entertainment agency, booking, managing and distributing musicals, plays, variety, and family attractions to theaters and arenas domestically as well as internationally. AWA partners merged with AWA Touring in 2011. AWA Partners is a privately owned and operated full service live entertainment agency, booking, managing and distributing musicals, plays, variety, and family attractions to theaters and arenas domestically as well as internationally. AWA partners merged with AWA Touring in 2011.

Producer

• Jan 2015 - Apr 2015

Co-Producer of the new comedy APPLICATION PENDING, a play about the cutthroat world of kindergarten admissions at an elite New York City private school. The shows stars YouTube sensation Christina Bianco who plays rookie admissions officer Christine and over forty other roles, including the dozens of wild personalities she has to deal with on her first day on the job. www.ApplicationPendingPlay.com Co-Producer of the new comedy APPLICATION PENDING, a play about the cutthroat world of kindergarten admissions at an elite New York City private school. The shows stars YouTube sensation Christina Bianco who plays rookie admissions officer Christine and over forty other roles, including the dozens of wild personalities she has to deal with on her first day on the job. www.ApplicationPendingPlay.com

Digital Intern

• Jan 2015 - Feb 2015

Managed various social media outlets. Analyzed website data and maintained a database. Managed various social media outlets. Analyzed website data and maintained a database.

Development and Social Media Associate

• Aug 2014 - Dec 2014

Responsible for identifying potential individual and corporate supporters, soliciting group sales and placing Playbill ads. Assisted with proposal writing and editing, promotional and fundraising outreach campaigns and social media marketing. Participated in auditions, callbacks and marketing meetings Responsible for identifying potential individual and corporate supporters, soliciting group sales and placing Playbill ads. Assisted with proposal writing and editing, promotional and fundraising outreach campaigns and social media marketing. Participated in auditions, callbacks and marketing meetings

University Representative

• Jan 2013 - Jan 2014

Cold-called alumni throughout the academic year to raise support for the Cornell Annual Fund by updating alumni records and answering any questions alumni may have about Cornell. The Annual Fund increases alumni participation and raises financial support for Cornell. Continuously beat benchmarks. Cold-called alumni throughout the academic year to raise support for the Cornell Annual Fund by updating alumni records and answering any questions alumni may have about Cornell. The Annual Fund increases alumni participation and raises financial support for Cornell. Continuously beat benchmarks.

Producer's Assistant

• Jun 2013 - Aug 2013

Corresponded with entertainment and production companies in France, US, Germany, and England. Conducted research on screenwriters and movie and television scripts being considered for development. TTV Productions is an international production company that creates, develops and produces drama series, sitcoms, documentaries, animated series, features and formats. We work with all major Israeli broadcasters and with highly acclaimed global networks and production companies, including: CBS, HBO, TNT, Paramount Pictures Corporation, DreamWorks, Brillstein-Grey Entertainment and more. Show less

Fellow

• Aug 2012 - May 2013

Selected as one of five student Fellows to lead thought provoking group discussions on campus using the national question of the month. Organized and facilitated five group discussions throughout the year with diverse students from across campus and planned two large university-wide events. Selected as one of five student Fellows to lead thought provoking group discussions on campus using the national question of the month. Organized and facilitated five group discussions throughout the year with diverse students from across campus and planned two large university-wide events.

Performing Arts counselor

• Jun 2009 - Aug 2011

Intern

• May 2011 - Jun 2011