Dana-Maxx Pomerantz

Founder at The Be Happy Project, LLC
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Contact Information
us****@****om
(386) 825-5501
Location
JE

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Kimberly Spingler

While I only worked with Dana-Maxx for a short time at David's Bridal, she was a huge help in every day projects and long-term projects the Marketing team was working to accomplish. She is a positive, creative, and results-driven person. She was able to make a great and lasting impact on the David's team as a whole!

LinkedIn User

Dana-Maxx has a unique blend of visionary creativity, business acumen and drive for results. Her contemporary fashion designs coupled with a keen business savvy made her fashion company a true success. She also has a strong brand building talent as evidenced by her partnerships, endorsements and events. Her skills, applied to event planning are a perfect fit - inspired design coupled with strong organizational and project management skills.

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Credentials

  • Certified Coach
    MCT
    Jan, 2021
    - Nov, 2024
  • Certified Partner in Education by The NYC Dept. of Education, High School of Fashion Industries, 2009 – Present
    -

Experience

    • Consumer Services
    • 1 - 100 Employee
    • Founder
      • Aug 2015 - Present

      • The Be Happy Project is a 600K-strong community that inspires inner happiness, self-worth and growth through branded partnerships and campaigns • Maintain a global community with an engagement rate of 4.8% and steady growth year-to-year • Facilitate successful partnerships using effective marketing and sales strategies • The Be Happy Project is a 600K-strong community that inspires inner happiness, self-worth and growth through branded partnerships and campaigns • Maintain a global community with an engagement rate of 4.8% and steady growth year-to-year • Facilitate successful partnerships using effective marketing and sales strategies

    • Higher Education
    • 1 - 100 Employee
    • Sales and HR Manager
      • Jan 2013 - Present

      • Established sales objectives that resulted in a 40% increase in student enrollment in the first quarter • Develop and implement new sales initiatives, strategies and programs to capture key demographics • Oversee the recruiting, hiring, and onboarding process by performing background checks and conducting interviews • Lead weekly team meetings to review productivity and performance so that the organization is capable of performing at its best • Established sales objectives that resulted in a 40% increase in student enrollment in the first quarter • Develop and implement new sales initiatives, strategies and programs to capture key demographics • Oversee the recruiting, hiring, and onboarding process by performing background checks and conducting interviews • Lead weekly team meetings to review productivity and performance so that the organization is capable of performing at its best

    • Health, Wellness & Fitness
    • Membership Director
      • Nov 2017 - Nov 2021

      • Responsible for acquiring prospective members and maintaining active members • Developed and implemented effective marketing and sales strategies including but not limited to contract renewals, early termination fees, monthly promotions, workshops, and membership options • Managed memberships by handling contract creation, updates and execution; setting up promotional discounts; and managing member disputes • Influenced overall marketing strategy and budget to align with sales goals and strategies • Built strategic relationships with local businesses to develop mutually beneficial partnerships that create opportunities for additional sales Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Senior Project Manager (Temporary Position)
      • Jun 2017 - Nov 2017

      • Managed creative projects to ensure the achievement of strategic, business, and financial objectives • Collaborated with the Senior Director of Creative Operations and Vice President of Creative on workflow, timelines, and asset distribution • Oversaw budgeting process including managed adherence to forecast and budget targets • Led weekly production meetings and developed status reports for senior management regarding key initiatives and deliverables • Developed key milestones and deadlines for short term catalog, advertising, editorial, and campaign projects Show less

  • Dana-Maxx
    • Greater New York City Area
    • Founder and Creative Director
      • Aug 2007 - Oct 2015

      • Established and maintained the creative vision, development, and execution of contemporary clothing brand • Designed all contemporary apparel classifications from initial sketch and proto type through production • Maximized brand exposure through catalog photo shoots, trade shows, on-going celebrity, print, and digital endorsements and events • Cultivated, maintained, and optimized positive client, sponsor, media, and vendor partnerships • Developed and executed design concepts that met seasonal trends, business objectives, increased sales, and advanced brand identity • Interacted with team and vendors to ensure seasonal collections were designed, executed, and delivered on time Show less

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Designer
      • Apr 2007 - Jul 2007

      • Collaborated with co-designers and team members to develop seasonal collections in CAD programs • Developed intricate woven and knit technical packages, prototypes, and line sheets • Communicated design details and constructions via technical specs and flats • Collaborated with co-designers and team members to develop seasonal collections in CAD programs • Developed intricate woven and knit technical packages, prototypes, and line sheets • Communicated design details and constructions via technical specs and flats

    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Designer
      • Dec 2006 - Mar 2007

      • Collaborated with the Creative Director on seasonal prints and collections• Worked with team on developing lab dips, fabric sourcing, and trims• Designed screen prints and sketches in CAD programs

    • Technical Designer
      • Aug 2005 - Dec 2006

      • Approved fit and construction of garments within the development and production timelines, under the directionof design and merchandising teams• Communicated design and garment construction with team and international vendors• Oversaw weekly fittings

Education

  • Fashion Institute of Technology
    Bachelor’s Degree, Fashion Design
    2002 - 2005

Community

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