Media Supervisor

• Sep 2022 - Present

- Oversee and participate in the development of RFPs, the final buy recommendation, buy summaries, and campaign measurements - Collaborate closely with Account and Creative teams to ensure that media is strategically aligned, creatively inspired and on brief - Provide direction on tracking needs and reporting/campaign set up - Hands on within DSPs creating campaigns, pulling audience estimates and reporting, trafficking ads, analyzing performance and optimizing campaigns - Manage and train junior staff on media planning and buying for both digital and traditional media - Stay up-to-date with emerging trends and identify areas of development within emerging markets - Media lead on client calls for report read outs, brainstorming sessions and QBRs - Responsible for identifying areas of growth/opportunities and establishing & recommending KPIs along with tracking plan - Present proposals with media and cost schedules to clients - Develop and present performance decks highlighting relevant learnings gained and recommendations for future campaigns - Evaluate media opportunities, prepare media POVs and case studies and stay current on how changes to the media landscape could impact client media plans - Manage relationships with outside vendors and external business partners regarding various facets of client media activity Show less

Media Supervisor

• Jun 2022 - Sep 2022

- Oversee and participate in the development of RFPs, the final buy recommendation, buy summaries, and campaign measurements - Collaborate closely with Account and Creative teams to ensure that media is strategically aligned, creatively inspired and on brief- Provide direction on tracking needs and reporting/campaign set up- Provide proactive budget recommendations based on client goals- Ability to be hands on with the DSP creating campaigns, pull audience estimates, pull reports, traffic ads, analyzing performance and optimizing campaigns- Manage and train junior staff on media planning and buying with specific emphasis on digital media (including Paid Social, Programmatic Display, Native, CTV, and YouTube)- Stay up-to-date with emerging trends and identify areas of development within emerging markets- Media lead for all relevant client calls such as report read outs, brainstorming sessions and QBRs- Identifies areas growth/opportunities and establishes & recommends KPIs along with tracking plan- Present proposals with media and cost schedules to clients- Develop and present concise results decks highlighting the relevant learning gained and recommendations for future campaigns- Evaluate media opportunities, prepare media POVs and case studies and stay current on how changes to the media landscape could impact client media plans- Prepare and update key media flowcharts and other planning documents- Interact with outside vendors and external business partners regarding various facets of client media activity Show less

Senior Performance Media Manager

• Jan 2021 - Jun 2022

- Generate media plans and proposals; Recommend budgets and ensure adherence; Campaign and ad set up/structure; Social ad copy creation; Budget management- Develop and build custom campaign strategies and present to internal and external client teams; proactively offer strategic campaign recommendations- Set up new campaigns/accounts in paid media channels, traffic/QA creative- Continuously optimize all managed paid media channels to meet or exceed established KPIs- Deliver weekly and monthly performance reports/analysis to clients and internal stakeholders- Continue to build on understanding of industry through continuous research on trends Show less

Account Manager

• Mar 2020 - Jan 2021

- Served as direct supervisor for Project Management team member - Develop annual marketing communications recommendations to help clients achieve their business goals; work closely with the Account Supervisor to develop these recommendations - Scope out the client’s needs and create/find opportunities and recruit the right resources to fulfill these needs - Lead liaison/consultant for the client for all marketing communications initiatives. Ensure that all marketing communications initiatives are on target. - Stay apprised of client’s products/services - Manage projects, including working closely with the Account Executive responsible for managing projects - Establish, achieve, and monitor monthly gross profit targets Show less

Media Buyer and Planner

• Sep 2017 - Mar 2020

- Supervised and mentored Media Assistant/Coordinator team members as well as managed seasonal interns -completed monthly supervisory trainings sessions with Infinity leadership team on a monthly basis- Worked in a client facing role as lead client liaison for a variety of accounts (estimated around 4.5 million in annual billing) to develop and oversee strategic media plans and monitor progress and effectiveness of all campaigns and efforts- Research markets using Scarborough & Nielsen data to determine marketing strategy - Plan, buy, track & optimize media campaigns for digital channels (Paid Social, Display, Paid Search, and CTV) as well as traditional (TV/Cable, Radio, OOH, and Print)- Communicate with all departments and ensures creative materials are consistent with brand positioning and guidelines across marketing channels- Negotiate rates, added value & promotions with vendors- Plan, set up digital campaigns, monitor performance, obtain insights & make optimizations as needed- Compile & deliver monthly campaign reporting Show less

Media Coordinator

• Sep 2015 - Sep 2017

Media Assistant

• Sep 2014 - Sep 2015

Marketing & Public Relations Intern

• Aug 2013 - Jan 2014

Constituent Services Intern

• May 2013 - Aug 2013