Dana (Geisler) Finch

Partner at Signature Events, LLC
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us****@****om
(386) 825-5501

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Sushma (Sue) N.

I had greatest pleasure working with Dana on the leadership team at Apartment List for over 4 years. Dana is an outstanding business leader, has a customer first mindset, direct with feedback and a great thought partner to cross functional team members. I was always impressed by the way Dana came to the table with solutions and recommendations no matter how gnarly a problem was. Give her a problem and she attacks with Gusto, producing incredible results. She was naturally my go-to person on the Go to market team for any advice and customer insights. Dana has an incredible growth mindset and a get things done attitude. She is someone who leads by example and is not afraid to make the tough decisions or do the right thing for the business under difficult circumstances. I would welcome the opportunity to work with Dana again and highly recommend her!

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Experience

    • United States
    • Events Services
    • 1 - 100 Employee
    • Partner
      • Mar 2023 - Present

      Owner of Signature Events- a boutique Event Planning company servicing Phoenix, Scottsdale and beyond! Owner of Signature Events- a boutique Event Planning company servicing Phoenix, Scottsdale and beyond!

    • United States
    • Internet Marketplace Platforms
    • 100 - 200 Employee
    • Vice President of Sales and Client Experience
      • Dec 2020 - Feb 2023

      In my position as Vice President of Sales and Client Experience Operations Major Responsibilities: Managing all activities for company sales operations and go to market strategy; Identifying gaps, needs, and opportunities, formulating recommended solutions and developing ROI calculations and implementation plans; Outlining and spearheading sales budgets and KPI's. Key Accomplishments/ Job Functionality: - More than doubled ARR - Managing OPEX of $5M+ - Worked… Show more In my position as Vice President of Sales and Client Experience Operations Major Responsibilities: Managing all activities for company sales operations and go to market strategy; Identifying gaps, needs, and opportunities, formulating recommended solutions and developing ROI calculations and implementation plans; Outlining and spearheading sales budgets and KPI's. Key Accomplishments/ Job Functionality: - More than doubled ARR - Managing OPEX of $5M+ - Worked closely with COO and Executive team on new company acquisition and implementation of GTM strategy - Significantly contributed to doubling team size for driving operational efficiency - Steered efforts in driving strategy and GTM initiative implementation

    • Vice President of Strategic Accounts and Sale Strategy
      • Apr 2019 - Feb 2023

      Head of Strategic National Accounts and internal Sales Strategy In my position as Vice President- Strategic Accounts: Leading the execution of customer-facing activities to conclusion in a quality, timely and correct manner; Unwavering commitment to develop and deliver accurate sales forecasts; Creating a culture of success, high performance, collaboration, and ongoing business goal achievement; Developing plans and strategies for expanding business and achieving company’s sales… Show more Head of Strategic National Accounts and internal Sales Strategy In my position as Vice President- Strategic Accounts: Leading the execution of customer-facing activities to conclusion in a quality, timely and correct manner; Unwavering commitment to develop and deliver accurate sales forecasts; Creating a culture of success, high performance, collaboration, and ongoing business goal achievement; Developing plans and strategies for expanding business and achieving company’s sales goals. Key Accomplishments, I achieved during this role: - Spearheaded a team of high-performing Sales Executives contributing 60% of company revenue - Reached an average quota attainment of 118% - Served as an Apartment List Executive leadership team member - Charged for managing several million dollar budget

    • Regional Vice President of Sales (West)
      • Dec 2016 - Feb 2023

      In my position as Regional Vice President Meeting with senior management to discuss new marketing strategies, pricing models, or other initiatives to enhance the company’s performance; Forging and leading digital client segmentation account strategy to drive enterprise-wide consistency and improve KPI measurement; Ensuring conformance and integrity for region and practice performance aspects. Key Accomplishments, I achieved during this role: - Quadrupled sales team and… Show more In my position as Regional Vice President Meeting with senior management to discuss new marketing strategies, pricing models, or other initiatives to enhance the company’s performance; Forging and leading digital client segmentation account strategy to drive enterprise-wide consistency and improve KPI measurement; Ensuring conformance and integrity for region and practice performance aspects. Key Accomplishments, I achieved during this role: - Quadrupled sales team and improved business performance - Accelerated ARR from $40M to $70M - Devised and deployed sales plan and key initiatives

    • Regional Sales Director
      • Apr 2014 - Dec 2016

      In my position as Regional Sales Director Deploying digital marketing campaigns and software integrations, while consulting with regional directors and marketing executives; Managing a group of sales managers and executives in an area to achieve sales quotas and foster leadership development; Finding new prospects through networking, farming, trade shows, associations, and other means; Making frequent contact with clients and prospects to find new selling possibilities. Key… Show more In my position as Regional Sales Director Deploying digital marketing campaigns and software integrations, while consulting with regional directors and marketing executives; Managing a group of sales managers and executives in an area to achieve sales quotas and foster leadership development; Finding new prospects through networking, farming, trade shows, associations, and other means; Making frequent contact with clients and prospects to find new selling possibilities. Key Accomplishments, I achieved during this role: - Introduced the company's new platform and tech brand to significant national clients and industries on the west coast - Demonstrated strong executive presence within the industry through meetings and conference attendance - Awarded as top sales performed by consistently achieving quota and defined targets - Streamlined and enhanced operations process internally

    • United States
    • Software Development
    • 700 & Above Employee
    • National Sales Executive
      • Mar 2012 - Mar 2014

      Manage client base consisting of top 5% of national apartment property management companies Collaborates with Marketing Executives to create online and mobile marketing solutions within our brands Strong understanding of SEM, SEO, Online Display and Social marketing Maintain $4.8 million in annual sales revenue Adhere to monthly revenue and new business goals Responsible for training the sales team on new systems and web applications Strong executive presence and excellent… Show more Manage client base consisting of top 5% of national apartment property management companies Collaborates with Marketing Executives to create online and mobile marketing solutions within our brands Strong understanding of SEM, SEO, Online Display and Social marketing Maintain $4.8 million in annual sales revenue Adhere to monthly revenue and new business goals Responsible for training the sales team on new systems and web applications Strong executive presence and excellent communication skills Traveling nationally 70% of time for client meetings and events

    • Sale Executive
      • Sep 2008 - Mar 2012

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Sales and Marketing Account Executive
      • May 2006 - Aug 2008

      Prospecting and managing an average of four new business accounts per month Create clients marketing campaigns by placing commercials and interactive media components Compile market research and market analysis Create cross media promotions Create competitive client analysis Comply to seven budgets monthly Responsible for all client invoicing, ageing and collections Conceive and execute written proposals and face to face presentations

    • Sales and Marketing Internship
      • Jan 2006 - May 2006

      Writing and creating proposals for potential advertising clients Assembling orders for Account Executives and Sales Managers Help brainstorm and create sales content Field client calls for special events Create station information sheets Organize and maintain manager files and binders

Education

  • University of Arizona
    Bachelor of Arts (B.A.), Communications
  • University of Newcastle
    Communication

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