Dana Farhi

R&D Project & Strategy Manager at Kav Manche Group
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Contact Information
Location
Israel, IL
Languages
  • English Full professional proficiency
  • Hebrew Native or bilingual proficiency

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Experience

    • Israel
    • Financial Services
    • R&D Project & Strategy Manager
      • Apr 2018 - Present

      -Working closely with product managers, development teams and other departments in the organization on various projects. -Monitor updates and release versions and verify compliance with planned goals for customers.-Set Prioritization and making decisions while providing insight data analysis.-Building and implanted workflows and executing projects from scratch to the final stage.-Working in an Agile / Scrum methodology - managing daily, bi-weekly, monthly meetings and setting annual sprints and performing follow-up to meet the project's goals. -Working according to regulations and regularly handling faults. Show less

    • Media Planner & Digital strategy Manager
      • 2013 - Apr 2018

      -Managing digital campaigns of the group's sites (BizPortal, Orange People, Taqdin, Ice, My First Home page ), including managing programmatic campaigns. -Managing a wide range of the company's customers( WEB & Mobile) and building the monthly / annual budgets while reviewing the campaign performance and optimizing according to needs. -Responsibility for increasing the company revenue by selling “digital estate“ spaces.

    • Advertising Services
    • 1 - 100 Employee
    • Account & Digital Strategy Manager
      • Sep 2012 - Apr 2013

      -Managing E2E customer’s account campaigns lifecycle to ensure success. -Building a strategy that aligns to the company’s measurable goals. -Providing insights and data internally and externally to make sure the budget is in place. -Working closely with CEOs and VP’s of Marketing to provide the best solutions for customer’s digital media campaigns. -Negotiating with publishers for getting the best price for digital essence terms with digital service providers. -Managing E2E customer’s account campaigns lifecycle to ensure success. -Building a strategy that aligns to the company’s measurable goals. -Providing insights and data internally and externally to make sure the budget is in place. -Working closely with CEOs and VP’s of Marketing to provide the best solutions for customer’s digital media campaigns. -Negotiating with publishers for getting the best price for digital essence terms with digital service providers.

    • Tunisia
    • IT System Design Services
    • 1 - 100 Employee
    • Media Planner & Buyer
      • Mar 2011 - Sep 2012

      -Campaign management for digital media customers. -Managing E2E customer accounts campaigns lifecycle to ensure success. -Budget planning, negotiation with digital suppliers for getting the best value for their money. -Building reports, providing data analysis and optimizing for success. -Campaign management for digital media customers. -Managing E2E customer accounts campaigns lifecycle to ensure success. -Budget planning, negotiation with digital suppliers for getting the best value for their money. -Building reports, providing data analysis and optimizing for success.

    • Israel
    • Higher Education
    • 700 & Above Employee
    • Customer Service Representative
      • Nov 2008 - Feb 2011

Education

  • The Open University of Israel
    B.A, Communication and Media Studies
    2006 - 2009

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