Dana Caruso

Digital Marketing Manager at ThreatConnect
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Pittsburgh, Pennsylvania, United States, US

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Credentials

  • Google Analytics Individual Qualification
    Google
    Jul, 2019
    - Sep, 2024
  • Google Ads Search Certification
    Google
    Apr, 2020
    - Sep, 2024

Experience

    • United States
    • Computer and Network Security
    • 100 - 200 Employee
    • Digital Marketing Manager
      • Sep 2021 - Present
    • United States
    • IT Services and IT Consulting
    • Senior Marketing Analyst
      • Aug 2020 - Sep 2021
    • India
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Senior Customer Success Specialist
      • Feb 2020 - Jul 2020

      Additional Senior Specialist Responsibilities include: • Continuously developing and training current Customer Success Reps and new hires on Facebook/Instagram • Collaborate with product and engineering teams to develop new features fort the WordStream software thats caters to SMBs advertising needs on Facebook • Subject Matter Expert for Facebook Advertising including consulting with CSMs to advance their Facebook strategy for clients

    • Customer Success Specialist
      • Aug 2019 - Feb 2020

      Additional Specialist Responsibilities include: • Participate in cross-functional team to drive performance on the Facebook/Instagram focused piece of the WordStream Advisor software. Cross-functional team includes customer success, sales, marketing, operations, product, engineering and our CEO. • Facebook/Instagram specialist for the Customer Success Team, as it relates to the WordStream software and our clients • Create learning and development materials for the Customer Success team… Show more Additional Specialist Responsibilities include: • Participate in cross-functional team to drive performance on the Facebook/Instagram focused piece of the WordStream Advisor software. Cross-functional team includes customer success, sales, marketing, operations, product, engineering and our CEO. • Facebook/Instagram specialist for the Customer Success Team, as it relates to the WordStream software and our clients • Create learning and development materials for the Customer Success team to educate and adopt Facebook Advertising practices • Participate in Cross Functional team that aims to create better user experience of the WordStream platform including creating new alerts to better optimize Google Ad campaigns

    • Customer Success Associate
      • May 2018 - Aug 2019

      Streamline processes for WordStream's newest software offerings, including client onboarding, support documents, training processes for new associates • Actively manage a client portfolio of 125+ SMB clients in various industries. • Utilize Salesforce, Facebook Ads Manager, Facebook Business Manager to conduct daily tasks internally and externally with Social Ads Clients • Act as customer advocate and focus on building long-term relationships with clients • Onboard new customers and… Show more Streamline processes for WordStream's newest software offerings, including client onboarding, support documents, training processes for new associates • Actively manage a client portfolio of 125+ SMB clients in various industries. • Utilize Salesforce, Facebook Ads Manager, Facebook Business Manager to conduct daily tasks internally and externally with Social Ads Clients • Act as customer advocate and focus on building long-term relationships with clients • Onboard new customers and help ensure all training sessions are completed in a timely manner

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Marketing Consultant
      • 2017 - 2017

Education

  • University of Kentucky
    Marketing

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