Experience

Rhythm Pharmaceuticals Inc.

• United States
• Biotechnology Research
• 100 - 200 Employee

• Associate Director HCP Marketing

  • Feb 2022 - Present



Collegium Pharmaceutical, Inc.

• Pharmaceutical Manufacturing
• 100 - 200 Employee

• Personal Promotion Portfolio Lead

  • Apr 2018 - Present

  • Brand Planning ‒ Lead cross-functional development of the brand strategy, tactical plan, and budget to drive market share • Consistently exceed expectations in reviews and earn recognition on our internal platform from peers and leadership for having the head, heart, and guts to drive business forward • Partner with key stakeholders to design market research to ensure customer and field sales perspectives are woven throughout strategies and tactics • Collaborate cross-functionally… Show more • Brand Planning ‒ Lead cross-functional development of the brand strategy, tactical plan, and budget to drive market share • Consistently exceed expectations in reviews and earn recognition on our internal platform from peers and leadership for having the head, heart, and guts to drive business forward • Partner with key stakeholders to design market research to ensure customer and field sales perspectives are woven throughout strategies and tactics • Collaborate cross-functionally with commercial leadership, medical, sales, legal, regulatory, compliance and market research to develop impactful messaging and differentiated product positioning, focused on delivering value-proposition aligned with customer needs • Manage creative agencies to conceptualize and deliver print and digital promotional materials on time and within budget • Partner with sales training and leadership to drive flawless execution of customer facing capabilities and adoption of new tools for existing and new reps, including POA development • Lead cross-functional internal field communications • Tenaciously pivoted during COVID to accelerate the field’s digital resources and capabilities to engage remotely with customers while still exceeding their needs • Experience in driving the need for, leading and/or contributing to complex change initiatives including rep driven email (with 98% participation and 20,000 emails sent/month), OCE marketing platform, CRM integration, contract management systems, and MRC policies

• Non-Personal Promotion Brand Lead

  • Mar 2018 - Present

  • Strategy and execution including print/digital media selection; contract negotiation; budget and campaign management; creative development; segmentation; KPI development and analysis – most outperforming benchmarks



Axon Communications Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• New Product Development

  • Sep 2014 - Mar 2018

  Oversaw the conceptualization, development, and launch of consumer and HCP educational programs for leading pharmaceutical brands including AbbVie, AstraZeneca, Biogen, Boehringer Ingelheim, Celgene, Gilead, and Sanofi. • Devised innovative concepts through to marketable products aimed at clients' KPIs and helped launch many company • Forged relationships with client MLR, marketing, sales, advocacy groups and KOLs to execute customized programs Oversaw the conceptualization, development, and launch of consumer and HCP educational programs for leading pharmaceutical brands including AbbVie, AstraZeneca, Biogen, Boehringer Ingelheim, Celgene, Gilead, and Sanofi. • Devised innovative concepts through to marketable products aimed at clients' KPIs and helped launch many company • Forged relationships with client MLR, marketing, sales, advocacy groups and KOLs to execute customized programs



Boston Children's Hospital

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Network Marketing Manager

  • 2005 - 2012

  Launched the hospital’s first community-based consumer/HCP marketing campaigns • Cultivated relationships with MARCOM teams at nine community hospitals to deliver co-branded print, digital and event strategy • Orchestrated openings of two new outpatient centers within one year, including print and digital communications to employees, patients and referring HCPs. Conceptualized two consumer events, drawing over 900 people each; and two physician networking events, drawing over 300… Show more Launched the hospital’s first community-based consumer/HCP marketing campaigns • Cultivated relationships with MARCOM teams at nine community hospitals to deliver co-branded print, digital and event strategy • Orchestrated openings of two new outpatient centers within one year, including print and digital communications to employees, patients and referring HCPs. Conceptualized two consumer events, drawing over 900 people each; and two physician networking events, drawing over 300 referring physicians. The physician events not only raised awareness of the new location, they also improved relationships with referring physicians. Attendance at both openings outperformed the previous opening by 95%. • Exceeded volume goals by 4% year-one in a shrinking market

• Service Line Marketing Manager

  • 2005 - 2012

  Aligned hospital and clinical leadership to deliver the hospital’s first consumer and HCP marketing campaigns promoting their Centers of Excellence (including the Heart Center, Emergency Department, Radiology, and the Advanced Fetal Care Center) based on volume goals, market analysis and competitive research. • Overhauled Center websites to improve the user experience and drive volume to innovative programs, showcasing outcomes data as compared to competitors to drive consumer choice… Show more Aligned hospital and clinical leadership to deliver the hospital’s first consumer and HCP marketing campaigns promoting their Centers of Excellence (including the Heart Center, Emergency Department, Radiology, and the Advanced Fetal Care Center) based on volume goals, market analysis and competitive research. • Overhauled Center websites to improve the user experience and drive volume to innovative programs, showcasing outcomes data as compared to competitors to drive consumer choice. Executed an SEO/SEM campaign that boosted search rankings and yielded increased consumer engagement • Launched a second opinion program–negotiating with Legal, Heart and Radiology Chiefs, community hospital partners, and vendors to formalize secure online image upload, streamline process, reduce time and costs; generating more than $6M in surgical charges in the first year • Re-positioned the Heart Center as a partner in care, rather than a competitor, with heart programs around the world, fostering an increase in referrals • Developed value-driven messaging that resonated more with families • Launched the Heart Center's social media strategy generating over 3,000 Facebook followers within 6 months, outpacing our largest competitor’s 3-year numbers. Generated $3M year-one in international surgical volume by mobilizing impassioned families to build community around second opinions



Blue Cross Blue Shield of Massachusetts

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Consultant - Major Accounts

  • 2005 - 2005

  Developed customized campaigns to exceed the unique employee communication needs of large national accounts reducing healthcare expenditures. Developed customized campaigns to exceed the unique employee communication needs of large national accounts reducing healthcare expenditures.