Dana Müller

DTC Program Lead at On
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Contact Information
us****@****om
(386) 825-5501
Location
Zurich, Switzerland, CH
Languages
  • Deutsch Native or bilingual proficiency
  • Englisch Full professional proficiency
  • Französisch Limited working proficiency
  • Spanisch Elementary proficiency
  • Niederländisch Elementary proficiency

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Credentials

  • Digital Marketing Online Course
    Hyper Island
    Feb, 2019
    - Nov, 2024
  • Certificate of Proficiency in English - CPE
    Cambridge English Language Assessment
    Jun, 2015
    - Nov, 2024
  • Certificate in Advanced English - CAE
    Cambridge English Language Assessment
    Mar, 2015
    - Nov, 2024
  • First Certificate in English - FCE
    Cambridge English Language Assessment
    May, 2014
    - Nov, 2024
  • Delf B2
    Ministère chargé de l'Éducation nationale
    Mar, 2013
    - Nov, 2024

Experience

  • On
    • Switzerland
    • Sporting Goods Manufacturing
    • 700 & Above Employee
    • DTC Program Lead
      • Jan 2021 - Present

      Leading the DTC Programs Team at On, overseeing and orchestrating the dirct-to-consumer GTM for the global digital marketing team and ensuring impactful launches and brand moments on all digital channels. Enhancing our DTC service level with leading and launching programs like Onward (re-commerce platform), and circular subscription models (Cyclon), and crafting our loyalty program for the future. Grateful to work with a high-performing cross-functional team.

    • Digital Campaign Lead
      • Dec 2019 - Jan 2021

      Led the planning and implementation of direct-to-customer brand marketing strategy, ideation, and implementation activation across On's digital ecosystem. With a lean team, the GTM included product launches, sports marketing campaigns, ambassador programs or early-access campaigns, and even the launch of THE ROGER with a one-day live stream event.

    • Digital Email Marketer
      • Oct 2018 - Dec 2019

      Joined On as one of the first 150 employees – back then the CRM was all about growing our email database with smart lead generation, email redesign ideation to implementation, and setting up impactful manual and email automation to grow our Newsletter database as well as drive loyalty. Played a key role in co-leading the team and setting the foundation for growing the CRM team to the next level.

    • Digital Marketing Traineeship
      • Apr 2018 - Sep 2018

      On Fast Starter Traineeship in the Digital Marketing team.

  • ZHAW Zurich University of Applied Sciences
    • Switzerland
    • Higher Education
    • 700 & Above Employee
    • Graduate Research Assistant
      • Sep 2017 - Mar 2018

      - Research project assistant with a Focus on maket research, customer journey and behavioral insights- Leading consulting projects for value proposition analysis and Workshops- Event organization and planning- Administrative support in various areas - Research project assistant with a Focus on maket research, customer journey and behavioral insights- Leading consulting projects for value proposition analysis and Workshops- Event organization and planning- Administrative support in various areas

  • Swiss International Business Bootcamp
    • Junior Consultant
      • Jun 2016 - Aug 2016

      The SIBBC is a joint initiative by the association of Swiss-Universities under the State Secretariat for Education, Research and Innovation (SERI). The program aims to integrate the academia with the business while providing global Swiss Enterprises with a unique competitive advantage. HEG- Fribourg, in collaboration with the Zurich University of Applied Sciences (ZHAW), co-execute the program with their respective Partner Institutions in the host countries.International students in good academic standing collaborate in small multicultural and interdisciplinary consulting teams to work directly with the Swiss Enterprises abroad. While the students will gain first-hand exposure to an international business consulting challenge the Swiss Enterprises will benefit from a methodological approach and the latest thinking in the field.

  • Migros (Hong Kong) Ltd.
    • Hong Kong
    • Retail
    • 1 - 100 Employee
    • Internship HR & Administration
      • Jun 2015 - Aug 2015

      - Analysis of the employment market of Hong Kong- HR analysis of current practice and strategic development of HR orientation- HR procedures: analysis, crearion and implementation of various HR procedures- Service quality survey of a general online survey- Consultant and leader in a tem conflict- Integration of a Leadership course: initiation, organization and development of middle management- Creation of internal templates - Analysis of the employment market of Hong Kong- HR analysis of current practice and strategic development of HR orientation- HR procedures: analysis, crearion and implementation of various HR procedures- Service quality survey of a general online survey- Consultant and leader in a tem conflict- Integration of a Leadership course: initiation, organization and development of middle management- Creation of internal templates

  • NewCo
    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • volunteer
      • 2015 - 2015

      Volunteered at the NEWco 2015 in Barcelona- welcomed guests- navigated gusts- introduced companies Volunteered at the NEWco 2015 in Barcelona- welcomed guests- navigated gusts- introduced companies

  • Migros-Genossenschafts-Bund
    • Switzerland
    • Retail
    • 700 & Above Employee
    • Direktionsassistentin Customer and Web Intelligence
      • Aug 2013 - Dec 2013

      - Erstellen von Präsentationen- Führen der Agenda des Direktors- Organisation von Klausuren und Events- Rechnungskontrolle und Kontierung der Rechnungen im SAP- Monatsabschluss der Stundenerfassungen im SAP- Buchungen von Reisen- Allgemeine Büroarbeiten (Korrespondenz, E-mail, Briefe, Vertragsmanagement)- PC-Verantwortliche Person für die Direktion- Verwalten und bestellen des Büromaterials

    • Kaufmännische Grundausbildung (KV)
      • Aug 2010 - Aug 2013

      Personelles MGBKoordinationsstelle der Migros KlubschuleSupplierNetMarketing/Einkauf Bekleidung AccessoiresMarketing/Einkauf Micasa Beleuchtung

Education

  • ZHAW School of Management and Law
    Bachelor of Business Administration (B.B.A.), International Management
    2014 - 2017
  • Toulouse Business School Barcelona
    Bachelor International Management exchange year, Finance, Management, Marketing, Cross-culture
    2015 - 2016
  • Migros-Genossenschafts-Bund
    Eidgenössische Kauffrau mit Berufsmatura, 4.8
    2010 - 2013

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