Dan Yetso
Vice President, Go-to-Market at DASH Tech Integrated Circuits- Claim this Profile
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Bio
David Weiss
I was very lucky to have been able to work for Dan, first at VeriSign as one of his reports, and more recently as a contractor when he was at Return Path. I’d universally recommend him as a way to drive success into virtually any marketing campaign. He has a rare ability to just generally bring out the best in people, and cultivate up-beat, creative, hard-hitting teams. He’s got high standards and contagious enthusiasm, and everyone around him benefits when he’s in the mix.
Tom Sather
Dan is one of those rare bosses that truly embodies all the traits of a modern manager: leader, mentor, coach, and trusted advisor. Dan always put his people first and showed empathy to everyone which made him loved and admired by everyone that worked with him. Dan was also able to successfully execute the company's entire re-branding efforts (including re-positioning, new website, new messaging, updating all assets, and more) in a seemingly impossible short time frame, but never showed signs of stress or frustration. He was able to guide the entire marketing team and company through this exercise successfully as well. Dan will continue to be a friend and mentor to me for many years and decades to come. If you are lucky enough to get the chance to work with Dan, grab it. You won't regret it.
David Weiss
I was very lucky to have been able to work for Dan, first at VeriSign as one of his reports, and more recently as a contractor when he was at Return Path. I’d universally recommend him as a way to drive success into virtually any marketing campaign. He has a rare ability to just generally bring out the best in people, and cultivate up-beat, creative, hard-hitting teams. He’s got high standards and contagious enthusiasm, and everyone around him benefits when he’s in the mix.
Tom Sather
Dan is one of those rare bosses that truly embodies all the traits of a modern manager: leader, mentor, coach, and trusted advisor. Dan always put his people first and showed empathy to everyone which made him loved and admired by everyone that worked with him. Dan was also able to successfully execute the company's entire re-branding efforts (including re-positioning, new website, new messaging, updating all assets, and more) in a seemingly impossible short time frame, but never showed signs of stress or frustration. He was able to guide the entire marketing team and company through this exercise successfully as well. Dan will continue to be a friend and mentor to me for many years and decades to come. If you are lucky enough to get the chance to work with Dan, grab it. You won't regret it.
David Weiss
I was very lucky to have been able to work for Dan, first at VeriSign as one of his reports, and more recently as a contractor when he was at Return Path. I’d universally recommend him as a way to drive success into virtually any marketing campaign. He has a rare ability to just generally bring out the best in people, and cultivate up-beat, creative, hard-hitting teams. He’s got high standards and contagious enthusiasm, and everyone around him benefits when he’s in the mix.
Tom Sather
Dan is one of those rare bosses that truly embodies all the traits of a modern manager: leader, mentor, coach, and trusted advisor. Dan always put his people first and showed empathy to everyone which made him loved and admired by everyone that worked with him. Dan was also able to successfully execute the company's entire re-branding efforts (including re-positioning, new website, new messaging, updating all assets, and more) in a seemingly impossible short time frame, but never showed signs of stress or frustration. He was able to guide the entire marketing team and company through this exercise successfully as well. Dan will continue to be a friend and mentor to me for many years and decades to come. If you are lucky enough to get the chance to work with Dan, grab it. You won't regret it.
David Weiss
I was very lucky to have been able to work for Dan, first at VeriSign as one of his reports, and more recently as a contractor when he was at Return Path. I’d universally recommend him as a way to drive success into virtually any marketing campaign. He has a rare ability to just generally bring out the best in people, and cultivate up-beat, creative, hard-hitting teams. He’s got high standards and contagious enthusiasm, and everyone around him benefits when he’s in the mix.
Tom Sather
Dan is one of those rare bosses that truly embodies all the traits of a modern manager: leader, mentor, coach, and trusted advisor. Dan always put his people first and showed empathy to everyone which made him loved and admired by everyone that worked with him. Dan was also able to successfully execute the company's entire re-branding efforts (including re-positioning, new website, new messaging, updating all assets, and more) in a seemingly impossible short time frame, but never showed signs of stress or frustration. He was able to guide the entire marketing team and company through this exercise successfully as well. Dan will continue to be a friend and mentor to me for many years and decades to come. If you are lucky enough to get the chance to work with Dan, grab it. You won't regret it.
Experience
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DASH Tech Integrated Circuits
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United States
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Engineering Services
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1 - 100 Employee
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Vice President, Go-to-Market
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Mar 2023 - Present
DASH Tech Integrated Circuits is focused on the development of flexible, efficient, easy-to-use processors for embedded applications and the future of RF communications. DASH Tech Integrated Circuits is focused on the development of flexible, efficient, easy-to-use processors for embedded applications and the future of RF communications.
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Vintra
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Vice President of Marketing
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Aug 2021 - Mar 2023
Managed all aspects of marketing function for early stage video analytics provider, including integrated awareness, engagement and endorsement efforts designed to strongly position the brand, build the sales pipeline and enable key technology and channel partners. Managed all aspects of marketing function for early stage video analytics provider, including integrated awareness, engagement and endorsement efforts designed to strongly position the brand, build the sales pipeline and enable key technology and channel partners.
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InnoVacient
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United States
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Information Technology & Services
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1 - 100 Employee
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Principal - Marketing, Product Management, Business Development
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Oct 2020 - Aug 2021
InnoVacient is an experienced advisory firm specializing in strategic and digital transformation providing clarity, vision and direction for clients planning or undergoing strategic business and operational transformation initiatives. InnoVacient is an experienced advisory firm specializing in strategic and digital transformation providing clarity, vision and direction for clients planning or undergoing strategic business and operational transformation initiatives.
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Google
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United States
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Software Development
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700 & Above Employee
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Co-Founder and Go-to-Market Lead — Area 120
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Nov 2019 - Oct 2020
• Authored business plan, original pitch deck and served as key contributor on all go-to-market aspects of innovative platform for edge caching and content delivery• In four months, successfully deployed global pilots with a number of partners to prove out the technology and demonstrate scale
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Program Lead – Advanced Technology and Projects
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Feb 2015 - Nov 2019
• Managed go-to-market aspects of two consecutive innovation-focused programs in their “skunkworks” development cycle, each incorporating a multi-million dollar budget, global internal and external resources and an extended team of ~40• Supported cross-functional team of engineers, designers and manufacturing resources from prototype to EVT, DVT and PVT
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Owner/Consultant
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Jan 2014 - Feb 2015
Provided strategic leadership and integrated go-to-market services for a multitude of client types across high technology, retail and consumer channels. Provided strategic leadership and integrated go-to-market services for a multitude of client types across high technology, retail and consumer channels.
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Return Path
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United States
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Software Development
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1 - 100 Employee
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Vice President, Corporate Marketing
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Nov 2011 - Dec 2013
• Managed all aspects of corporate marketing, including PR/AR/IR, customer reference program, thought leadership, social media, global web properties and integrated marketing communications • Owned corporate-wide re-branding efforts, repositioning organization from point-product vendor to a global leader in new category entitled “Email Intelligence” • Introduced content creation strategy that resulted in over $400K in closed revenue and $1.4 million in additional pipeline over a two-quarter span • Increased social media presence over 300%, web presence by 25% and PR share of voice in consecutive quarters via highly integrated go-to-market activities Show less
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Quantum Secure
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United States
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Software Development
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1 - 100 Employee
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Vice President, Corporate Marketing
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Sep 2008 - Nov 2011
Created and developed category for Physical Identity & Access Management, gaining prominent backing by Gartner, Forrester and leading physical security publications. Led integrated go-to-market efforts across all facets of corporate marketing spectrum, including PR/AR/IR, demand generation, event marketing, marketing communications and Web marketing. Directly responsible for multiple net-new pipeline opportunities as a result of integrated PR, event marketing and demand generation activities; deal size approximately $1 million each. Show less
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VeriSign
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United States
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Technology, Information and Internet
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700 & Above Employee
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Director, Global Advertising and Branding
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Aug 2003 - Sep 2008
Led global advertising, integrated marketing communications, event marketing, demand generation, customer reference/co-branded marketing and brand management activities for billion-dollar global leader in Internet infrastructure services and SaaS Led global advertising, integrated marketing communications, event marketing, demand generation, customer reference/co-branded marketing and brand management activities for billion-dollar global leader in Internet infrastructure services and SaaS
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Consultant
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Nov 2000 - Aug 2003
Corporate Marketing consultant. Clients included supply chain, Internet infrastructure services, wireless broadband access. Corporate Marketing consultant. Clients included supply chain, Internet infrastructure services, wireless broadband access.
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BigMachines , Inc.
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United States
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Sr. Director, Corporate Marketing
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Mar 2000 - Nov 2000
PR, AR, Lead Gen, Branding, Events, Web Marketing PR, AR, Lead Gen, Branding, Events, Web Marketing
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Extricity
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Software Development
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Director, Marketing Communications
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Jul 1998 - Mar 2000
• Successfully positioned company (acquired by Peregrine Systems) as the leader in the emerging category of XML-based business-to-business integration, receiving prominent positioning from Gartner Group, AMR Research and Yankee Group • Implemented new corporate naming, messaging, positioning, look and feel and all related marketing communications deliverables in eight weeks • Successfully positioned company (acquired by Peregrine Systems) as the leader in the emerging category of XML-based business-to-business integration, receiving prominent positioning from Gartner Group, AMR Research and Yankee Group • Implemented new corporate naming, messaging, positioning, look and feel and all related marketing communications deliverables in eight weeks
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Fujitsu
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IT Services and IT Consulting
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700 & Above Employee
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Director, Marketing Communications
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Nov 1995 - Jul 1998
• Collaborated on original launch plan and was responsible for all advertising, marketing communications and brand management of $500 million startup subsidiary of Fujitsu Ltd., a $36 billion worldwide information technology conglomerate • Instrumental in helping the company reach #7 in U.S. portable shipments (#6 worldwide) after just 24 months in business • Collaborated on original launch plan and was responsible for all advertising, marketing communications and brand management of $500 million startup subsidiary of Fujitsu Ltd., a $36 billion worldwide information technology conglomerate • Instrumental in helping the company reach #7 in U.S. portable shipments (#6 worldwide) after just 24 months in business
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Account Supervisor
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Nov 1993 - Nov 1995
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Winston Advertising
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Advertising Services
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Account Executive
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1990 - 1993
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Education
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1988 - 1992
UC Santa Barbara
English, English
Community
