Experience

bilibili Group

• China
• Software Development
• 700 & Above Employee

• Director Of Brand Marketing

  • May 2018 - Present



Tencent

• Shanghai City, China

• Senior Marketing Manager

  • Apr 2011 - May 2015

  Initiate marketing strategy and business positioning, draft B2B market promotion, PR strategy, and budget plan etc. Lead the marketing team. Achieve annual B2B marketing goals. Promote collaborate with cross-department. Drive sales team to achieve target performance. Initiate marketing strategy and business positioning, draft B2B market promotion, PR strategy, and budget plan etc. Lead the marketing team. Achieve annual B2B marketing goals. Promote collaborate with cross-department. Drive sales team to achieve target performance.



Onlylady Media /CBSI

• Shanghai City, China

• Director of Media Center

  • Apr 2010 - Apr 2011

  Responsible for advertising products strategy and system management, media resource commercialization, data analysis of the advertising effect. Initiate product marketing strategy and business positioning. Responsible for fashion media marketing positioning and promotion strategy to enhance customer stickiness and loyalty. The daily active user of website is over 9 Million, which is listed as TOP 1 in the fashion media websites in China. Responsible for advertising products strategy and system management, media resource commercialization, data analysis of the advertising effect. Initiate product marketing strategy and business positioning. Responsible for fashion media marketing positioning and promotion strategy to enhance customer stickiness and loyalty. The daily active user of website is over 9 Million, which is listed as TOP 1 in the fashion media websites in China.



HdtMEDIA Group

• Shanghai City, China

• Director of Dept. of Marketing

  • Feb 2006 - Apr 2010

  Responsible for marketing strategy, business positioning, brand management and product lifecycle management. Responsible for the advertising product series: network media advertising iCast, advertising with precise content iFocus, Internet visual advertising iStreaming and mobile media ads iMocha. Developed over 20 new ads and an advertising management platform. Responsible for marketing strategy, business positioning, brand management and product lifecycle management. Responsible for the advertising product series: network media advertising iCast, advertising with precise content iFocus, Internet visual advertising iStreaming and mobile media ads iMocha. Developed over 20 new ads and an advertising management platform.