Experience

Pure Sunfarms

• Canada
• Manufacturing
• 100 - 200 Employee

• Director, Sales Capabilities

  • Jul 2022 - Present

• Director, Insights & Category at Pure Sunfarms

  • May 2022 - Present

  Calgary, Alberta, Canada



Labatt Breweries of Canada

• Beverage Manufacturing
• 700 & Above Employee

• Business Intelligence Manager - Prairies

  • Jan 2020 - May 2022

  Edmonton, Alberta, Canada -Build, Track, and Report against plan and budget -Forecast future initiatives and volume/market share -Manage team responsible for building reporting of performance vs plan/forecast -Suggest initiatives to manage financial mix of our business -Identify opportunities/gaps in our existing business and build initiatives to close.

• District Sales Manager, Northern Alberta

  • Sep 2017 - Jan 2020

  Edmonton, Alberta, Canada - Manage a team of 19 full time employees covering Northern Alberta - Budget management (trade spend, managing target setting, etc) -In field coaching, and career mentoring -Helped to manage pricing strategy for multi-channel business

• Senior Analyst, Sales Intelligence

  • Aug 2016 - Sep 2017

  Calgary, Alberta, Canada - Accurately forecast sales by SKU for four provinces - Identify trends in data to create sales insights for short term and medium term planning including monthly performance review and 1 and 3 year planning - Developed dozens of field sales tools in Qliksense to provide sales teams with better insights (Highly proficient to expert in QlikSense and Excel) - Built and cascaded annual/monthly budgets and KPI tracking for four provinces - Acted as hub between sales, supply, and… Show more - Accurately forecast sales by SKU for four provinces - Identify trends in data to create sales insights for short term and medium term planning including monthly performance review and 1 and 3 year planning - Developed dozens of field sales tools in Qliksense to provide sales teams with better insights (Highly proficient to expert in QlikSense and Excel) - Built and cascaded annual/monthly budgets and KPI tracking for four provinces - Acted as hub between sales, supply, and logistics. - 2016 and 2017 Regional Top Performer

• Field Sales Execution Manager

  • Jun 2015 - Aug 2016

  Calgary, Alberta, Canada - Managed a small team of merchandiser and sales people within a larger sales team - Responsible for coordinating and planning executions with key partners (Calgary Flames, Calgary Stampede, Mountain partners). - Coordinated trade programs between marketing and sales team - Top Performing Team 2015 (Saskatchewan)

• Retail Key Account Manager

  • Apr 2014 - Jun 2015

  The Key Account Manager is responsible for growing Labatt volume and market share, and managing the business relationship with the largest Retail Customer Chains in Alberta (Liquor Stores GP, Sobeys & Safeway Liquor, Anderson's Liquor) • Recipient of 2014 Top Performer Award, Western Canada for strong performance against key metrics (Market Share, Volume, etc) • Responsible for growing Labatt volume and market share while managing the business relationship with key large strategic… Show more The Key Account Manager is responsible for growing Labatt volume and market share, and managing the business relationship with the largest Retail Customer Chains in Alberta (Liquor Stores GP, Sobeys & Safeway Liquor, Anderson's Liquor) • Recipient of 2014 Top Performer Award, Western Canada for strong performance against key metrics (Market Share, Volume, etc) • Responsible for growing Labatt volume and market share while managing the business relationship with key large strategic customers for Labatt • Building Key Account presence through value-added key account planning and execution, as well as strong internal and customer relationships • Working with Retail business team to establish high performance GTM strategy against customer base • Account analysis, planning, Joint Business Planning • Developing and implementing annual customer business plans to deliver incremental profit to Labatt/ABInbev • Developing and executing cost effective customized key account programs • Providing feedback and input on programs, strategies and tactical marketing/sales initiatives • Building/maintaining Head Office relationships/partnerships and delivering store level execution • Playing a lead role in the management of the sales teams responsible for Key Account management (Territory Managers, Sales Representatives and merchandisers) • Building, maintaining and owning Key account head office relationship with Labatt • Maintaining In-market relationships with key account stakeholders – operations, marketing, buying, accounting • Leveraging customer value to showcase Labatt/ABInbev brands • Preparing and on-plan delivery of Retail Key Account budget • A strong understanding of forecast, demand planning and supply chain management is required

• Territory Manager

  • Apr 2012 - Apr 2014

  calgary, ab Territory based sales in highly competitive beer industry. Territory consists of both On Premise (Bar/Restaurant) and Off Premise accounts (Retail Liquor Stores). Deal with account size ranging from small independent pubs and liquor stores, up to National/Retail Key Accounts. Responsible for managing one of the highest volume territories in Alberta, with several percentage points growth in both market share and volume. Key Achievements - 2013 Alberta Top Sales Performer Of The… Show more Territory based sales in highly competitive beer industry. Territory consists of both On Premise (Bar/Restaurant) and Off Premise accounts (Retail Liquor Stores). Deal with account size ranging from small independent pubs and liquor stores, up to National/Retail Key Accounts. Responsible for managing one of the highest volume territories in Alberta, with several percentage points growth in both market share and volume. Key Achievements - 2013 Alberta Top Sales Performer Of The Year - Three years consecutive market share growth - Responsible for training and ongoing mentoring of new sales team - Winner of several West Region Sales Performer of the Month awards - District leader in distribution of new products and SKU's

• Sales Representative

  • Dec 2010 - Mar 2012

  Calgary, Canada Area



Apache Superior Printing Ltd.

• Canada
• Printing Services
• 1 - 100 Employee

• Account Manager

  • Apr 2009 - Dec 2010

  Key Achievments; - Developed customer from $0 Sales in previous 5 years, to $300,000 in sales in 1 year - Leader in Digital Printing and Mail/Fulfillment sales - Pivotal role in rolling out new Digital Services division



Grafikom

• Project Manager

  • Mar 2008 - Nov 2008

  I was with Grafikom Calgary as a project manager until Grafikom LP entered into bankruptcy on November 10th, 2008



Merrill Corporation

• Project Manager

  • Jan 2005 - Mar 2008

  Calgary