Marketing Manager

• Nov 2017 - Present

• Continued to use my skills and perform job functions of Marketing Specialist position while adding the following responsibilities: • Primary marketing contact for Slingmax® branded products, overseeing the brand marketing efforts of a network of 45 fabricating channel partners and contributing to annual record product sales.• Trusted with managing content and technical updates of 4 corporate WordPress websites, ensuring the sites are utilizing current day best practices, optimized for search engines, and providing a positive user experience.• Team leader on projects such as Website & Internal Portal updates / redesigns, content creation, graphic design & literature creation, developing customer insight strategies . • Build and maintain strong relationships with sales departments and customers to develop new product features and services to differentiate the brand from competition in the industrial lifting & construction markets.• Conduct market research, competitor analysis, and SWOT analysis to identify growth opportunities and drive consistent annual revenue growth.• Leader of cross-functional project teams, collaborating with engineering, quality assurance, sales, and purchasing departments to deliver projects on-time and meet key stakeholder expectations.• Analyze and report on Key Performance Indicators, writing upper management reports and presenting to large audiences of stakeholders to drive continuous improvement.• Deliver presentations to upper management, channel partners, and end-user customers, showcasing expertise and comfort presenting to groups of 100 or more people. Show less

Marketing Specialist

• Jun 2013 - Nov 2017

• Developed, edited, and executed compelling copy for use in articles, case studies and published in trade magazines, company websites, and social media platforms such as LinkedIn and Facebook.• Utilized Adobe Creative Suite to design and produce a wide range of sales materials, including printed literature, online content, promotional items, and tradeshow materials.• Skilled in photography and photo editing. Trusted with selecting photography equipment and being on site at customer construction sites without causing disturbances. • Managed a network of external support agencies, including graphic artists, designers, photographers, developers, and SEO groups, to bring marketing visions to life.• Maintained and monitored stock levels of printed literature to ensure a seamless supply chain and provided support to over 150 salespeople worldwide by ensuring they always had the necessary sales tools and resources available. Show less

Marketing Manager

• Nov 2017 - Present

Marketing Specialist

• Jun 2013 - Nov 2017