Experience

Sacramento Magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Director of Marketing and Digital Media

  • Jul 2017 - Present

  Developed, executed and optimized marketing and digital marketing strategies. Utilized 3rd party apps to track and interpret data. Created and maintained budgets for traditional marketing (print, radio and TV) and digital marketing (website, social media, email, search and display). Planned multiple company events by seeking local and national vendors. Mentored and trained marketing manager, marketing coordinator and marketing interns. Key Accomplishments:Developed, executed and evaluated marketing strategies for traditional and digital media.Created and maintained the marketing budget.Planned multiple 5,000+ in-person events that generated over $500,000 in revenue.Increased social media following by 80%.Increased newsletter subscribers by 45%.Supervised and managed all websites, social media, email and e-commerce.Used Google Analytics and HubSpot Marketing to track website and social media metrics.Implemented KPIs and evaluated performance to ensure the brand is always well represented in the public eye.Oversaw design creation of internal marketing and sales promotions for print and online.Trained 3 marketing staff and marketing interns.Trained 15 sales executives in digital marketing tactics.

• Digital Director

  • Sep 2016 - Jul 2017

  Implemented Search Engine Optimization (SEO) tactics on all web pages, which tripled the amount of organic website visitors. Increased website speed and load time by creating a 9-step digital strategy. Managed, curated and posted content to multiple websites and social media accounts.Key Accomplishments:Increased organic web traffic from 20,000 to 60,000+ unique visitors per month.Improved website side to under 3 seconds to load.Optimized all pages and posts on 3 different company websites.Was responsible for creating a digital marketing sales piece for the sales team.Designed, created and built full-stack websites for magazine publications.Created and maintained the digital marketing budget.Developed digital marketing strategies for clients to increase their web traffic.Transferred content found in the magazine to the WordPress website.Created a monthly social media calendar.Used Google Analytics to monitor and interpret website metrics to create digital marketing strategies.Rebranded 9 social media accounts to better align with the magazine identity.



Kratos Media

• San Francisco Bay Area

• Marketing and Digital Director

  • Jun 2013 - Aug 2016

  Implemented best digital marketing strategies for clients to increase sales. Created leads for the sales team and taught them how to sell digital campaigns to clients. Conducted market research through various campaigns such as A/B testing to guide the marketing strategy. Managed sales staff, marketing budget and training. Reviewed and proofread all digital content for social media, paid advertising and donations. Implemented best digital marketing strategies for clients to increase sales. Created leads for the sales team and taught them how to sell digital campaigns to clients. Conducted market research through various campaigns such as A/B testing to guide the marketing strategy. Managed sales staff, marketing budget and training. Reviewed and proofread all digital content for social media, paid advertising and donations.