Experience

MissionWired (Formerly CCAH)

• United States
• Fundraising
• 1 - 100 Employee

• Associate Vice President

  • May 2023 - Present



Benefytt Technologies

• United States
• Insurance
• 1 - 100 Employee

• Director of Direct Marketing

  • 2022 - May 2023

  Responsible for the strategic development and implementation of the Acquisition Direct Marketing campaigns for a large health insurance company. P&L responsibility of a $14+ million yearly budget. Manage the full lifecycle of marketing initiatives from defining the strategy to implementation and results analysis and next step recommendations. Develop Omnichannel marketing programs utilizing email and display advertising along with direct marketing to maximize results. Create weekly and monthly performance reports to senior staff detailing current marketing initiatives, the strategies and objectives behind the programs and next step learnings. Extensive experience in RFPs and vendor negotiations resulting in savings of over $2 million last year. Key Achievements: • Increased conversion/sales rates from 13% to over 26% through usage of data modeling, segmentation, and creative testing. • Developed omnichannel marketing strategy utilizing direct mail, email and display ads, increasing overall response rate by 35% and conversions/sales by 20%. Show less



DANCO.

• Ashburn, Virginia, United States

• Freelance Marketing Professional

  • Apr 2019 - Jul 2022

  Developed marketing and membership direct marketing projects for nonprofit organizations. Created newsletters, fundraising campaigns and emails to promote and fundraise for non-profit clients. Developed marketing and membership direct marketing projects for nonprofit organizations. Created newsletters, fundraising campaigns and emails to promote and fundraise for non-profit clients.



DirectMail.Com

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Membership Marketing

  • 2019 - 2021

  Responsible for managing and developing the overall fundraising strategy for multiple non-profit clients, including all direct mail and digital fundraising efforts. Developed new acquisition and list strategy as well as improvements to the renewal and reinstatement programs. Key Achievements: • Developed new renewal strategies that increased overall response from 9.52% to 11.32% while decreasing costs by 8% and increasing member retention. • Developed digital marketing strategy for non-profit organization with no previous digital presence. Show less



Conference Incorporated

• Reston, VA

• Director of Programs, Marketing and Membership

  • 2018 - 2019

  Responsible for managing and developing the educational programs for the DMAW, including strategic planning, budgeting, speaker acquisition and overseeing program logistics. Manage the DMAW marketing efforts, including print, digital and social media channels promoting DMAW events and membership. Manage the DMAW membership including renewals, reactivation of lapsed members and acquisition of new members. Key Achievements: • Increased DMAW program attendance by 20% over 2017, while increasing revenue by 25%. • Established automated emails programs that resulted in a 10% increase of new members vs. 2017 and increase in reactivated members by 35% over 2017. Show less



ASCD

• United States
• Education Administration Programs
• 100 - 200 Employee

• Manager, Membership Acquisition and Retention

  • 2015 - 2018

  Responsible for developing and implementing acquisition and retention membership strategies to grow ASCD’s member base, renew current members and reinstate lapsed members. Translate research and data about member needs into actionable and measurable acquisition and retention campaigns. Identify potential innovations for new product development, competitive differentiation, and increased member value. Responsible for developing and implementing acquisition and retention membership strategies to grow ASCD’s member base, renew current members and reinstate lapsed members. Translate research and data about member needs into actionable and measurable acquisition and retention campaigns. Identify potential innovations for new product development, competitive differentiation, and increased member value.



PWNA

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Direct Mail Manager

  • 2009 - 2015

  Responsible for the development and implementation of direct marketing strategies for housefile, reactivation and acquisition donors, contributing to over 75% of the organization’s total net revenue. Developed and managed $14 million annual direct marketing budget. Supervised and professionally developed a small team of marketing professionals. Key Achievements: • Developed marketing strategies that resulted in an increase in net revenue of $1 million. • Increased house file average gift from $23.10 to $25.25 while increasing house file response rate from 4.1% to 7.3%. • Increased donor base of a startup program from 50,000 members to 250,000 members. • Utilized data modeling and segmentation strategies to grow reactivation rate by 20% and increased average gift from $19 to $23.45. • Negotiated vendor contracts to reduce annual expenses by $300,000. Show less



Lawrence Direct Marketing

• Account Supervisor

  • 2007 - 2009

  Responsible for the development and implementation of direct marketing strategies for political, religious and humanitarian non-profit clients. Supervised and professionally developed a small staff of marketing professionals. Key Achievements: • Developed and implemented Internet, social media and SEO strategies for a client with no previous online presence. • Identified and cultivated new business opportunities, which included writing business proposals and contract negotiations. • Increased client net revenue by 30% which mailing 25% fewer donors Show less



AOL

• United States
• Software Development
• 700 & Above Employee

• Account Executive

  • 2004 - 2007

  Developed and implemented marketing strategies for political and conservative non-profit clients. Supervised and professionally developed a staff of marketing professionals. Key Achievements: • Created direct marketing campaigns that increased client revenue 10% - 20%. • Developed e-mail and Internet strategies which acquired 5,000 new online donors for an organization that previously had no internet presence. • Utilized strategic data planning and modeling to increase client’s housefile 300%, from 50,000 members to 150,000 members in less than one year’s time. Show less



National Wildlife Federation

• United States
• Non-profit Organizations
• 300 - 400 Employee

• • 1998 - 2004

• • 1996 - 1998