Experience

Universal Audio

• United States
• Music
• 200 - 300 Employee

• Content Marketing Manager

  • Apr 2022 - Present

  Santa Cruz, California, United States I lead a team of extremely talented individuals who produce the best content in the pro audio business. We support each of Universal Audio's product lines with launch trailers, video ads, tutorials, and artist features that engage & inspire customers through our blog & social media channels. Our strategy focuses on finding harmony between owned, earned, and paid media to grow our audience and reach new markets. We do this by regularly engaging with users, humanizing our content, and leveraging… Show more I lead a team of extremely talented individuals who produce the best content in the pro audio business. We support each of Universal Audio's product lines with launch trailers, video ads, tutorials, and artist features that engage & inspire customers through our blog & social media channels. Our strategy focuses on finding harmony between owned, earned, and paid media to grow our audience and reach new markets. We do this by regularly engaging with users, humanizing our content, and leveraging influencer partnerships through meaningful collaboration.

• Media Relations Coordinator

  • Dec 2019 - Apr 2022

  Santa Cruz, California, United States I managed scheduling of content across all social media channels, amplifying and humanizing the UA brand through a blend of thought leadership and user-focused content. I used data-driven insights to help grow the UA social audience by over 30% in two years, presenting regular reports to the larger team. I also maintained press & influencer relationships to drive product launch campaigns, curated & developed evergreen brand content, and created video ads for various campaigns.



Brokensine Productions LLC

• United States
• Media Production

• Co-Founder; Multimedia Producer

  • Mar 2014 - Present

  SF Bay Area Brokensine is a media production and marketing agency that draws talent from all around the San Francisco Bay Area. We provide audio/video production services, advertising, and technical consultation. We've worked for clients in a variety of sectors and industries, including Pro Audio, Cannabis, Medical/Aesthetics, and Tech/B2B.



Various

• Interview Producer / Director

  • Jan 2016 - Present

  Among many elements, a solid video interview requires intensive research on your subject, a disarming personality, and an ear for rhetoric. Whether we're extracting product knowledge from a business leader, or coaxing inspirational words out of an artist, I always strive to strike a narrative that captivates the audience. Some of the most notable celebrity interviews I've produced, directed and developed into various concepts: • Dave Audé: Grammy-winning DJ/Remixer • Tony… Show more Among many elements, a solid video interview requires intensive research on your subject, a disarming personality, and an ear for rhetoric. Whether we're extracting product knowledge from a business leader, or coaxing inspirational words out of an artist, I always strive to strike a narrative that captivates the audience. Some of the most notable celebrity interviews I've produced, directed and developed into various concepts: • Dave Audé: Grammy-winning DJ/Remixer • Tony Maserati and the Mirrorball Crew: Grammy-winning Music Producer / Mix Engineer • Scott Kirkland: Platinum Electronic Music Producer and Breakbeat Visionary; The Crystal Method • Julius Dobos: Platinum Electronic Music Producer and distinguished lecturer • Craig Bauer: Grammy-winning Mix Engineer and Producer • Mischke Butler: Grammy-nominated Music Producer and Mix Engineer • Dave Pensado: Grammy-winning Mix Engineer • Erez Eisen & Amit Duvdevani (Infected Mushroom): Award-winning Electronic Music Producers and Psytrance Pioneers • Daniel Marley: Rising Hip-Hop/Rock Artist; Ziggy Marley's son Show less



BIG FUN Disc Jockeys

• United States
• Entertainment Providers
• 1 - 100 Employee

• DJ/ Event MC, Audio Editor

  • Apr 2012 - Present

  I manage communication and coordination with clients – and between other vendors – in providing a seamless evening of audio for weddings and corporate parties. As a BIG FUN DJ, duties are not limited to playing dance music. Rather, the wider scope of work involves logistics and management of events hosting between 40-400 people.



Plugin Alliance

• United States
• Software Development
• 1 - 100 Employee

• Product Marketing Manager

  • Oct 2015 - Dec 2017

  Santa Cruz, California Plugin Alliance is an online platform for digital music production tools. As the Product Marketing Manager of a small firm, I reported directly to the CEO, and was responsible for the positioning of over 50 unique product launches during my time there. I focused on all aspects of outbound product management, including artist + partner relations, market research, ad creative, and copywriting. I developed a framework for the company's customer support channel while managing a team of 5… Show more Plugin Alliance is an online platform for digital music production tools. As the Product Marketing Manager of a small firm, I reported directly to the CEO, and was responsible for the positioning of over 50 unique product launches during my time there. I focused on all aspects of outbound product management, including artist + partner relations, market research, ad creative, and copywriting. I developed a framework for the company's customer support channel while managing a team of 5 specialists; we grew our customer satisfaction rating from ~70% to over 90% in less than a year. During trade shows and events, I would design, implement and coordinate demos and presentations through a team of product specialists, as well as video capture and artist management.

• Product Specialist

  • Nov 2014 - Oct 2015

  Santa Cruz, California, United States As product specialist for Plugin Alliance, I was responsible for becoming the in-house expert on all software tools developed by this startup platform. I presented demos at trade shows and company events around the world, and developed marketing materials such as sound examples and promo videos around product launches.



Shadowbrook Restaurant

• Lounge Chef

  • Jan 2008 - Mar 2011

  Maintained and operated an open kitchen centered on a wood-fired oven that delivered a full menu to between 20-200 guests a night. Duties included creation of daily menu items, as well as input on bi-annual menu design and overseeing of service for the Rockroom Lounge dining area.