Experience

Tangible

• United States
• Design Services
• 1 - 100 Employee

• Lead Creative Strategist

  • Jan 2023 - Present

  - Intake and “stress-test” business briefs, identifying gaps that need to be addressed to ensure the project’s success- Work with product designers, product marketers and other client-side stakeholders as well as internal cross-functional teams of user researchers, content strategists, content designers, UX and visual designers and developers to solve complex business, brand, marketing, and technology problems- Collaborate with project manager to articulate the approach for each project, including timeline, process, roles, activities, definition of success, and guardrails; suggest scope adjustments as appropriate- Facilitate content strategy, content design, and prototype/wireframe sessions; foster psychological safety and a high degree of creative and strategic collaboration where everyone feels comfortable contributing and bringing everything they have to offer to the table- Lead and/or collaborate on client presentations, conveying the strategic rationale and user-centered approach for design decisions Show less

• Senior Creative Strategist

  • Sep 2021 - Present

• Creative Strategist

  • Sep 2019 - Sep 2021

• Digital Strategist

  • Jul 2018 - Sep 2019



Firmament

• United States
• Design Services

• Principal and Creative Director

  • Jul 2015 - Jul 2018

  We had a good run. Firmament created brands, campaigns, websites, videos and print collateral for clients in entertainment, SaaS and nonprofit. What I'm most proud of: everyone who worked for me had talent to burn, but they left with more skills, confidence and earning potential than they had when they started. Clients: Intuit, Tangible UX, Pilgrim Media Group, Studio 8, Independent Films, Kidspiration.TV, AttheCrossroads.org We had a good run. Firmament created brands, campaigns, websites, videos and print collateral for clients in entertainment, SaaS and nonprofit. What I'm most proud of: everyone who worked for me had talent to burn, but they left with more skills, confidence and earning potential than they had when they started. Clients: Intuit, Tangible UX, Pilgrim Media Group, Studio 8, Independent Films, Kidspiration.TV, AttheCrossroads.org



Freelance

• Content Strategist and Creative Director

  • Jun 2008 - Jul 2015

  Developed a uniform voice and brand for a grassroots network of diverse humanitarian initiatives spanning 40+ countries. Over time, my role grew into global creative director and lead content strategist, managing multidisciplinary teams producing websites, videos, motion graphics, online campaigns, and printed media.

• UX Writer and Product Owner

  • Jun 2004 - Jun 2008

  Led the digital transformation of the front and back office of a major retreat center serving 10,000+ overnight visitors annually. The heart of this transformation was a custom-build property management software. My role was to gather user requirements based on interviews and direct observation, build consensus among stakeholders and prioritize features for development, write if-then branch logic, write microcopy for interactive elements of the experience, and design and lead software test plans. Show less



Interactive Health Systems

• New York, New York, United States

• UX Writer and Information Architect

  • Jun 2001 - Jun 2004

  Back then I think I said I "wrote for a website." But Interactive Health Systems, led by Dr. Roger Gould (former Head of Community Psychiatry and Outpatient Psychiatry at UCLA), was ahead of its time, developing web-based software in general, and a self-guided digital therapeutic experience in particular. My role was to copy edit Dr. Gould's therapeutic content, write microcopy for interactive elements of the experience, write if-then branch logic for development based on Dr. Gould's therapeutic framework, and to design and lead software test plans. I also wrote copy for the marketing website; in tandem with my colleague who led a visual redesign, our work resulted in 10x online sales within 6 months of the release of the new website. Show less