Experience

TPA Digital

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head of UK

  • Sep 2021 - Present

  Leading a team of the brightest industry leaders in the UK. TPA is a digital advertising consultancy that services many of the world's leading advertisers through specialist and impartial advice.We have a unique non-conflicted commercial model to ensure we are a trusted extension of our client's teams at all times. TPA was founded in 2016 and has offices in London and New York. Leading a team of the brightest industry leaders in the UK. TPA is a digital advertising consultancy that services many of the world's leading advertisers through specialist and impartial advice.We have a unique non-conflicted commercial model to ensure we are a trusted extension of our client's teams at all times. TPA was founded in 2016 and has offices in London and New York.



University of Westminster

• United Kingdom
• Higher Education
• 700 & Above Employee

• Guest Lecturer and Advisory Board Member

  • Feb 2022 - Present

  MA/MSc Marketing Communications: Guest lecturer on subjects such as 'Analytics in Digital Marketing' and helping develop the course guidelines to ensure it keeps up to date with the growing area of Digital Advertising MA/MSc Marketing Communications: Guest lecturer on subjects such as 'Analytics in Digital Marketing' and helping develop the course guidelines to ensure it keeps up to date with the growing area of Digital Advertising



Infectious Media (acquired by Kepler)

• Managing Partner

  • Jun 2019 - Sep 2021

  - Part of the Senior Management Team leading the sale and eventual acquisition and integration with Kepler- Directed the agency product, strategic ad ops and partnerships team - Scoping and leading in-housing projects with global tier 1 brands

• Strategic Partnerships Director, Global

  • May 2016 - Jun 2019

  - Rolled out global partnerships and ensured products and processes were scalable as IM expanded into APAC and US



MediaMath

• United States
• Software Development
• 100 - 200 Employee

• Senior Manager, Media Products EMEA

  • Jan 2015 - May 2016

  - Consultant to largest advertisers and agencies to bring custom supply solutions to solve their programmatic buying needs (i.e. first look, programmatic guaranteed, audience based VOD)- Creating private access to premium supply for EMEA- Overseeing 8 new regional integrations across display, mobile and video - Consultant to largest advertisers and agencies to bring custom supply solutions to solve their programmatic buying needs (i.e. first look, programmatic guaranteed, audience based VOD)- Creating private access to premium supply for EMEA- Overseeing 8 new regional integrations across display, mobile and video



Infectious Media Ltd

• Supply and Trading Product Manager

  • Nov 2013 - Jan 2015

  - Creation and management of over 1000 Private Marketplaces, executing dozens of ‘Media Firsts’ across Europe- Managing and developing commercial relationships with key inventory and data suppliers

• Product Manager

  • Dec 2012 - Nov 2013

  - My main remit was to develop and release a Programmatic Premium offering to support brand spend via programmatic channels.- Designing automated BI reporting to monitor spend and performance with key suppliers



SocialGO

• United Kingdom
• Technology, Information and Internet

• Product / Business Analyst

  • Aug 2009 - Dec 2012

  - Creating written and visual reports to communicate key findings, patterns and 3rd party solutions to various departments- Management of business changes (i.e. price changes, new products, sales site A/B testing) - Data extraction, manipulation and process automation using advanced Excel, SQL and VBA - Creating written and visual reports to communicate key findings, patterns and 3rd party solutions to various departments- Management of business changes (i.e. price changes, new products, sales site A/B testing) - Data extraction, manipulation and process automation using advanced Excel, SQL and VBA