Experience

Locala

• France
• Advertising Services
• 100 - 200 Employee

• VP, Client Services

  • Jan 2020 - Present

  Boston, Massachusetts, United States Founded in 2011 in Paris and present in 9 countries, Locala is a global ad tech company trusted by leading brands to leverage consumer insights for increased campaign performance. Locala's clients include global brands such as l'Oreal, Volkswagen, Subway, Nespresso, Seat, HP and l'Occitane. Our technology leverages consumer insights and location data to increase brand awareness, drive consumers to store, and deliver smarter business outcomes. all while meeting the highest user privacy… Show more Founded in 2011 in Paris and present in 9 countries, Locala is a global ad tech company trusted by leading brands to leverage consumer insights for increased campaign performance. Locala's clients include global brands such as l'Oreal, Volkswagen, Subway, Nespresso, Seat, HP and l'Occitane. Our technology leverages consumer insights and location data to increase brand awareness, drive consumers to store, and deliver smarter business outcomes. all while meeting the highest user privacy standards in the industry Show less



SITO

• United States
• Advertising Services
• 1 - 100 Employee

• Director, Account Management

  • Feb 2016 - Dec 2019

  Jersey City, New Jersey Deliver value to the organization across key accounts to control costs, increase team productivity, and engage with stakeholders. Trusted advisor to executive decision makers, coordinating with clients to translate sales challenges into immediate and long-term solutions. The following are highlights of the value I have brought my company and clients: * Oversee all areas of training, team development, and process documentation for a group of 12 Account Managers and Ad Ops… Show more Deliver value to the organization across key accounts to control costs, increase team productivity, and engage with stakeholders. Trusted advisor to executive decision makers, coordinating with clients to translate sales challenges into immediate and long-term solutions. The following are highlights of the value I have brought my company and clients: * Oversee all areas of training, team development, and process documentation for a group of 12 Account Managers and Ad Ops Traffickers. * Follow-up with customer escalations, complaints, and campaign issues to increase customer loyalty and contract renewals. * Capitalize on cross-channel advertising strategies to improve business results, including programmatic display, OOH, social. Show less



eBay

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Account Director Team Lead

  • Feb 2015 - Jan 2016

  New York, New York As Account Director for eBay, Inc., I drove strategic innovation and implementation that impacted the client experience and revenue growth. I identified deficiencies and built a change management program designed to increase revenue for high-profile accounts. In addition, I leveraged performance assessments to improve account team, and oversaw the hiring and training process for new employees.



PayPal

• United States
• Software Development
• 700 & Above Employee

• Account Manager

  • Mar 2012 - Feb 2015

  Boston, MA In this role with PayPal, I oversaw programmatic display and CRM targeted campaigns across multiple ad networks, DSPs, and social media channels for advertisers using PayPal audience data. I secured a significant increase in an initial mobile test buy from $50K to over $3 million in revenue. Selected clients include: • KFC • Bath & Body Works • FedEx • Saks Fifth Avenue • Walgreens • OMD • Starcom • MediaVest • Carat



Tripadvisor

• United States
• Software Development
• 700 & Above Employee

• Sales Planner

  • Nov 2010 - Mar 2012

  Greater Boston Area Create sales presentations and proposals Responsible for managing most day to day client needs, such as collecting creative, reporting, and general sales support Run click and impression reports for clients on a weekly and monthly basis Collect contracts from account managers and oversee entry and support into contract management system Track expiration dates, missing creative, and goals for account managers Act as liaison between sales and ad operations/billing



HarbourVest Partners

• United States
• Venture Capital and Private Equity Principals
• 700 & Above Employee

• Financial Reporting Assistant

  • Feb 2009 - Nov 2010

  Greater Boston Area Responsible for gathering information and data regarding partnership investments and updating this information in a database Research, analyze and request investment information as needed Prepare presentation materials for investment managers Compare investment performance against market benchmarks such as Venture Economics Manage and assist the interns hired during the annual reporting process



State Street

• United States
• Financial Services
• 700 & Above Employee

• Mutual Fund Accountant

  • Oct 2007 - Feb 2009

  Greater Boston Area Monitor daily activity and process fund/client accounts Responsible for calculating the Net Asset Value on a specific group of mutual funds Deliver pricing information on a daily basis Produce weekly and monthly reports for the client Volunteered to assist in the conversion of funds formerly managed by Investors Bank and Trust (IBT) Spent long hours converting a group of mutual funds from the old IBT systems to those of State Street