Experience

UMA Enterprises, Inc

• United States
• Investment Management

• Senior Vice President of Sales, Marketing & eCommerce

  • 2019 - Present

  UMA is a leading importer, wholesaler, and e-commerce partner for furniture and home decor. The company works with factories across the globe and has over 10,000 products in stock for dropshipping and wholesale. UMA has created distinct brands on over 30 top e-commerce sites including Wayfair, Amazon, Overstock, Walmart, Target, Home Depot, Lowe's, and Nordstrom Rack. UMA is a leading importer, wholesaler, and e-commerce partner for furniture and home decor. The company works with factories across the globe and has over 10,000 products in stock for dropshipping and wholesale. UMA has created distinct brands on over 30 top e-commerce sites including Wayfair, Amazon, Overstock, Walmart, Target, Home Depot, Lowe's, and Nordstrom Rack.



MassGenie

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Chief Operating Officer

  • 2016 - 2019

  • Executed growth from pre- to post-revenue for a start-up marketplace with a disruptive model • Pre-launch: Developed the strategic business & financial plan, led talent acquisition and merchandising/marketing planning • Guided e-commerce, marketplace, SaaS & AI/ML development • Secured $4.7 million in funding: $1 million pre-launch and $3.7 million post-launch • Post-launch: Responsible for driving business strategy, operations, logistics, revenue, marketing, merchandising… Show more • Executed growth from pre- to post-revenue for a start-up marketplace with a disruptive model • Pre-launch: Developed the strategic business & financial plan, led talent acquisition and merchandising/marketing planning • Guided e-commerce, marketplace, SaaS & AI/ML development • Secured $4.7 million in funding: $1 million pre-launch and $3.7 million post-launch • Post-launch: Responsible for driving business strategy, operations, logistics, revenue, marketing, merchandising, e-commerce and customer experience • Created and directed all digital marketing efforts including life cycle marketing (attraction, engagement, acquisition & retention), social media marketing, community marketing, affiliate marketing, email marketing, search engine optimization, search engine marketing and text marketing • Grew gross merchant volume from $311K in 2017 to $4.6 million in 2018 • Grew the site to 900K monthly visitors, 5 million SKUs and 40,000 brands • Developed marketplace, SaaS & AI/ML models for licensing MassGenie’s Power Buy technology to brands and retailers worldwide Show less • Executed growth from pre- to post-revenue for a start-up marketplace with a disruptive model • Pre-launch: Developed the strategic business & financial plan, led talent acquisition and merchandising/marketing planning • Guided e-commerce, marketplace, SaaS & AI/ML development • Secured $4.7 million in funding: $1 million pre-launch and $3.7 million post-launch • Post-launch: Responsible for driving business strategy, operations, logistics, revenue, marketing, merchandising… Show more • Executed growth from pre- to post-revenue for a start-up marketplace with a disruptive model • Pre-launch: Developed the strategic business & financial plan, led talent acquisition and merchandising/marketing planning • Guided e-commerce, marketplace, SaaS & AI/ML development • Secured $4.7 million in funding: $1 million pre-launch and $3.7 million post-launch • Post-launch: Responsible for driving business strategy, operations, logistics, revenue, marketing, merchandising, e-commerce and customer experience • Created and directed all digital marketing efforts including life cycle marketing (attraction, engagement, acquisition & retention), social media marketing, community marketing, affiliate marketing, email marketing, search engine optimization, search engine marketing and text marketing • Grew gross merchant volume from $311K in 2017 to $4.6 million in 2018 • Grew the site to 900K monthly visitors, 5 million SKUs and 40,000 brands • Developed marketplace, SaaS & AI/ML models for licensing MassGenie’s Power Buy technology to brands and retailers worldwide Show less



MacMall

• Consumer Electronics
• 1 - 100 Employee

• President

  • 2010 - 2016

  MacMall is one of the largest authorized solution providers of Apple and Apple-related products. In addition, the company has partnerships with other large technology and SaaS companies including Adobe, Cisco, Dell, Hewlett Packard, Lenovo, Microsoft and VMware. MacMall is a wholly-owned subsidiary of PCM, Inc. • Full P&L responsibility for $200 million in annual revenues with $5 million in EBITDA • Transformed the business from primarily a consumer business to a solutions-based… Show more MacMall is one of the largest authorized solution providers of Apple and Apple-related products. In addition, the company has partnerships with other large technology and SaaS companies including Adobe, Cisco, Dell, Hewlett Packard, Lenovo, Microsoft and VMware. MacMall is a wholly-owned subsidiary of PCM, Inc. • Full P&L responsibility for $200 million in annual revenues with $5 million in EBITDA • Transformed the business from primarily a consumer business to a solutions-based B-to-B business. This was achieved by focusing on outbound B-to-B account executives and launching the MacMall Pro sub-brand for creative, media and entertainment professionals. • MacMall led the industry in transforming the Adobe business from boxed software to Creative Cloud (SaaS), which helped increase SaaS to 30% of PCM's overall business. • Directed all digital marketing efforts including, affiliate marketing, email marketing, search engine optimization, search engine marketing, social media marketing and life cycle marketing which drove an average of 1.5 million monthly visitors to www.macmall.com • Led the life cycle marketing effort for a database with over 6 million names Show less MacMall is one of the largest authorized solution providers of Apple and Apple-related products. In addition, the company has partnerships with other large technology and SaaS companies including Adobe, Cisco, Dell, Hewlett Packard, Lenovo, Microsoft and VMware. MacMall is a wholly-owned subsidiary of PCM, Inc. • Full P&L responsibility for $200 million in annual revenues with $5 million in EBITDA • Transformed the business from primarily a consumer business to a solutions-based… Show more MacMall is one of the largest authorized solution providers of Apple and Apple-related products. In addition, the company has partnerships with other large technology and SaaS companies including Adobe, Cisco, Dell, Hewlett Packard, Lenovo, Microsoft and VMware. MacMall is a wholly-owned subsidiary of PCM, Inc. • Full P&L responsibility for $200 million in annual revenues with $5 million in EBITDA • Transformed the business from primarily a consumer business to a solutions-based B-to-B business. This was achieved by focusing on outbound B-to-B account executives and launching the MacMall Pro sub-brand for creative, media and entertainment professionals. • MacMall led the industry in transforming the Adobe business from boxed software to Creative Cloud (SaaS), which helped increase SaaS to 30% of PCM's overall business. • Directed all digital marketing efforts including, affiliate marketing, email marketing, search engine optimization, search engine marketing, social media marketing and life cycle marketing which drove an average of 1.5 million monthly visitors to www.macmall.com • Led the life cycle marketing effort for a database with over 6 million names Show less



PCM: The Right Technology, Delivered.

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Executive Vice President of Marketing

  • 2000 - 2010

  PCM is a publicly traded $2.2 billion leading technology solutions provider to small and medium sized businesses, mid-market and enterprise customers, government and educations institutions and individual consumers across the United States, Canada and the UK • Executive Officer 1996 - 2009 (NASDAQ: PCMI) • Drove down costs and increased sales by evolving from an inbound consumer catalog model to a B-to-B account executive & ecommerce driven model • Grew software sales from 9% of… Show more PCM is a publicly traded $2.2 billion leading technology solutions provider to small and medium sized businesses, mid-market and enterprise customers, government and educations institutions and individual consumers across the United States, Canada and the UK • Executive Officer 1996 - 2009 (NASDAQ: PCMI) • Drove down costs and increased sales by evolving from an inbound consumer catalog model to a B-to-B account executive & ecommerce driven model • Grew software sales from 9% of company revenue in 2000 to 17% of revenue in 2010 • Responsible for all marketing & merchandising efforts including life cycle marketing for 8 million+ customers, customer acquisition, customer retention, affiliate marketing, email marketing, search engine optimization, search engine marketing & catalog marketing • Helped launch eCOST.com marketplace, by using the customer database of PCM & MacMall. Grew eCOST.com database to millions of customers. eCost.com had an IPO in 2004 (NASDAQ: ECST) and PCM spun it off in 2005.

• President - PCM Philippines

  • 2005 - 2009

  PCM Philippines is the captive back office and call center operations for the US company. Support functions range from customer service, marketing, IT, web development, credit and collections, sales and more than 30 other functional areas. • Launched the operation in the Philippines in 2005, which made PCM one of the pioneers in the industry. Today, the Philippines is the #1 voice-based BPO destination. • Selected the Philippines, because it is the fifth largest English speaking… Show more PCM Philippines is the captive back office and call center operations for the US company. Support functions range from customer service, marketing, IT, web development, credit and collections, sales and more than 30 other functional areas. • Launched the operation in the Philippines in 2005, which made PCM one of the pioneers in the industry. Today, the Philippines is the #1 voice-based BPO destination. • Selected the Philippines, because it is the fifth largest English speaking nation in the world, has 450K college graduates a year, the accent is easy to understand, there is a cultural affinity with the US and there is a service based culture • Worked the Philippine government for PEZA status to get a 6-year income tax holiday, tax and duty-free importation, etc. • Built and managed a staff that grew from zero employees to 500 within three years and is now operating with 1000+ employees • In the first year, improvements in website merchandising, because of low-cost headcount, helped increase PCM/MacMall online sales by 150%

• Executive Vice President of Sales and Marketing

  • 1996 - 2000

  • Responsible for 500 inbound and outbound B-to-B and B-to-C telephone account executives and 50 field sales account executives • Directed all marketing & merchandising efforts including life cycle marketing for 6 million+ customers, customer acquisition, customer retention, affiliate marketing, email marketing, search engine optimization, search engine marketing & catalog marketing • Grew revenue by 84% from $445 million in 1996 to $819 million in 2000 • Increased online sales from… Show more • Responsible for 500 inbound and outbound B-to-B and B-to-C telephone account executives and 50 field sales account executives • Directed all marketing & merchandising efforts including life cycle marketing for 6 million+ customers, customer acquisition, customer retention, affiliate marketing, email marketing, search engine optimization, search engine marketing & catalog marketing • Grew revenue by 84% from $445 million in 1996 to $819 million in 2000 • Increased online sales from $3 million in 1996 to $208 million in 2000 • Acquired Computability, a mainly consumer focused company in Milwaukee and Elek-Tek, a mainly corporate and field sales focused company based in Chicago in 1996/1997 • Launched www.pcmall.com (now www.pcm.com) in 1996

• Senior Vice President of Sales and Marketing

  • 1994 - 1996

  • Helped take the company public in 1995 • Drove a sales increase of 157% from $164 million in 1994 to $421 million in 1995 • Rapidly grew the inbound sales team from 20 to 400 account executives • Grew the MacMall catalog from 68 pages to 260 pages • Launched the PC Mall (now PCM) catalog and brand in 1995 • Launched www.macmall.com in 1995

• Director of Sales and Marketing

  • 1993 - 1994

  • Opened the San Diego superstore and corporate sales group, which grew overall company sales by 87% from $38 million in 1992 to $70 million in 1993. Most of the growth was driven by the outbound corporate sales team. • Relocated to corporate headquarters in Torrance early in 1994 to launch the sale of Apple computer products in the MacMall catalog. Grew the catalog to 256 pages. • Drove a sales increase of 132% from $70 million 1993 to $164 million in 1994.



eLinux.com

• President & CEO

  • 1999 - 2000

  eLinux.com provided products, news, discussion groups, service and support to the Linux community. Marketed through a catalog, e-commerce and strategic manufacturer/community relationships. eLinux.com was a wholly-owned subsidiary of PCM. • Launched in 1999 • Partnered with Compaq to create a catalog and online store featuring Compaq Linux-compatible products • Created an outbound telemarketing team to provide Linux solutions to small and medium-sized businesses eLinux.com provided products, news, discussion groups, service and support to the Linux community. Marketed through a catalog, e-commerce and strategic manufacturer/community relationships. eLinux.com was a wholly-owned subsidiary of PCM. • Launched in 1999 • Partnered with Compaq to create a catalog and online store featuring Compaq Linux-compatible products • Created an outbound telemarketing team to provide Linux solutions to small and medium-sized businesses



Sun Computers

• India
• Computer and Network Security
• 1 - 100 Employee

• Regional Manager

  • 1988 - 1993

  Sun Computers was an IT corporate reseller and retailer based in Carson, CA with ten locations in Southern California. • Managed Sun's three locations in San Diego County • Took the region from worst performing in the chain to the best performing in the chain, including making the Kearny Mesa branch the highest volume location in the company Sun Computers was an IT corporate reseller and retailer based in Carson, CA with ten locations in Southern California. • Managed Sun's three locations in San Diego County • Took the region from worst performing in the chain to the best performing in the chain, including making the Kearny Mesa branch the highest volume location in the company