Experience

Warm Street

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Culture Strategy Director

  • Jan 2021 - Present



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Culture Manager

  • Apr 2017 - Oct 2020

  Marketing and communications lead across all Culture, Dance and Social Innovation initiatives, managing internal team and two agencies. Responsibilities include: campaign ideation and amplification strategy, internal pitching and stakeholder meetings, cross-market management/activation, key messages and narratives, asset creation, creative briefing, content planning across owned & third-party channels, influencer engagement, budget management, project evaluation. Marketing and communications lead across all Culture, Dance and Social Innovation initiatives, managing internal team and two agencies. Responsibilities include: campaign ideation and amplification strategy, internal pitching and stakeholder meetings, cross-market management/activation, key messages and narratives, asset creation, creative briefing, content planning across owned & third-party channels, influencer engagement, budget management, project evaluation.



M&C Saatchi Sport & Entertainment London

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Aug 2014 - Apr 2017

  Headed Ballantine’s Whisky’s global culture PR campaigns, including True Music // Boiler Room partnership. Conceived and delivered The Jameson Works project for the Irish Whisky brand. Headed Ballantine’s Whisky’s global culture PR campaigns, including True Music // Boiler Room partnership. Conceived and delivered The Jameson Works project for the Irish Whisky brand.



Exposure

• United Kingdom
• Marketing Services
• 100 - 200 Employee

• Senior Account Executive

  • Jan 2011 - Aug 2014

  Developed PR strategies, stories and press materials for marketing campaigns. Main clients included Nike Sportswear, Nike Western Europe, Nike Running & Training and Casio. Developed PR strategies, stories and press materials for marketing campaigns. Main clients included Nike Sportswear, Nike Western Europe, Nike Running & Training and Casio.



Exposure

• United Kingdom
• Marketing Services
• 100 - 200 Employee

• Account Assistant

  • Jul 2010 - Nov 2010

  Account support and sourcing creative talent to use in integrated Nike and Dr Martens campaigns. Account support and sourcing creative talent to use in integrated Nike and Dr Martens campaigns.