Dan Bracaglia

Writer at DPReview at Gear Patrol
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Contact Information
us****@****om
(386) 825-5501
Location
Seattle, Washington, United States, US

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5.0

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Corinne Iozzio

In 2021, I hired Dan to relaunch Popular Photography as its News and Features Editor. Alongside his partner on the Gear and Reviews side of the operation, Dan took the reins of the historic brand. He cultivated a diverse roster of freelance writers, planned and managed the editorial calendar and programming, oversaw social channels, developed editorial packages, and more. He was also the co-architect of PopPhoto's annual awards franchise, The Pop Awards, as well as a key visionary in expanding PopPhoto's coverage to be more expansive and inclusive than it had ever been.

Marissa Wu

I had the privilege to work with Dan at Recurrent Ventures on the Popular Photography title as half of a two-person editorial team. It was, by far, one of my favorite experiences. Dan, while being an exceptional writer and editor (with deep technical knowledge), also showed me what a good manager looks like: He was generous with constructive feedback and encouraged my ideas. He challenged me to attain skills I wouldn't have expected to have the opportunity to reach as an assistant editor. Even though there were a million things and freelancers he was managing, I alway knew that he was game to bounce around ideas and experiment. Dan’s strength is seeing the overarching vision while giving his people the freedom to execute, with guidance along the way. You know when people say to find a good boss and follow them? Dan’s one to follow.

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Experience

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Writer at DPReview
      • Jan 2023 - Present

      • Reporting on consumer technology products, services and trends • Writing and editing a mix of breaking news, product reviews, features and more • Updating high-impact explainers and beginner-friendly content • Consulting on SEO best practices • Reporting on consumer technology products, services and trends • Writing and editing a mix of breaking news, product reviews, features and more • Updating high-impact explainers and beginner-friendly content • Consulting on SEO best practices

  • Freelance
    • Seattle, Washington, United States
    • Consumer Technology Editor & Writer
      • Mar 2023 - Present

      •Reporting on consumer technology for Best Products, CNN Underscored, Popular Mechanics, Wall Street Journal’s Buy Side and others •Tech editing instructional reference books for Wiley Publishing’s Dummies Guides •Reporting on consumer technology for Best Products, CNN Underscored, Popular Mechanics, Wall Street Journal’s Buy Side and others •Tech editing instructional reference books for Wiley Publishing’s Dummies Guides

    • United States
    • Online Audio and Video Media
    • 100 - 200 Employee
    • News & Features Editor, Popular Photography
      • Sep 2021 - Sep 2022

      •Oversaw the relaunch of a historic technology brand and served as editorial lead •Grew on-platform monthly traffic fivefold in one year from 100K to 500K (2022) •Led a homepage redesign based on SEO insights •Hired and managed a team of 15+ freelance writers and one full-time editor •Set an editorial content plan, calendar and budget; managed monthly invoicing and expenses •Edited and optimized 25+ news and feature stories a week for style, clarity and SEO •Led coverage of consumer tech brands, including Adobe, Apple, Canon, Fujifilm, Google, Leica, Microsoft, Nikon, etc.; coordinated coverage of product launches worldwide •Wrote and produced SEO-driven content packages, franchises, features, deals posts and more •Managed social channels, including Instagram, Facebook and Twitter •Wrote, edited and deployed a twice-weekly email newsletter reaching 90K subscribers Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Social & Accessories Editor, DPReview
      • May 2018 - Aug 2021

      •Directed a team of freelance writers and photographers and set the tone for site-wide camera accessories and general-interest content coverage •Managed social channels; oversaw 70% new user growth, YoY (2020), to the @DPReview Instagram •Launched a new content vertical (April 2020) dedicated to analog photography in partnership with several smaller analog-only publications; analog content in 2020 contributed more than 1.8 million PVs•Served as editorial lead for new product sample galleries; sample gallery traffic represented 50% of total PVs to the site (2020)•Created and implemented new visual branding, with an emphasis on distinctive, highly stylized product photography; updated product galleries increased traffic to camera and lens reviews by an average of 75%•Wrote and illustrated in-depth reviews of the latest photography gear based on scientific analysis and real-world testing; reviews written in 2020 contributed to well over 1 million PVs Show less

    • Editorial Writer, DPReview
      • Nov 2014 - May 2018

      •Wrote and illustrated in-depth gear reviews through a combination of scientific and real-world testing•Managed and directed a team of freelance editorial writers and photographers•Attended the CP+ and Photokina industry tradeshows in Japan and Germany, respectively, and coordinated editorial coverage, including executive interviews and show reports •Reported on consumer tech brands, including Adobe, Canon, Fujifilm, Leica, Nikon, Olympus, Sony and Panasonic; coordinated coverage of product launches worldwide Show less

    • United States
    • Entertainment Providers
    • 200 - 300 Employee
    • Associate Technology Editor, Popular Photography & American Photo
      • Jun 2014 - Oct 2014

      •Reviewed and field-tested the industry's newest cameras, lenses and accessories•Wrote and photographed editorial features for digital and print •Launched AmericanPhotoMag.com

    • Video Producer, Popular Science
      • Dec 2012 - Oct 2014

      •Directed, shot and edited video for digital and social channels •Executed in-house editorial photography, including products, portraits and events for print and digital

    • Photographer, Sound & Vision
      • Aug 2010 - Sep 2014

      •Photographed live music for print, digital and social channels •Executed in-house studio product photography

    • Assistant Web Editor, Popular Photography & American Photo
      • Aug 2010 - Jun 2014

      •Managed day-to-day digital content and promotion •Built and maintained a social media presence for both brands •Created editorial features in written, photographic and video form •Reported on photo industry news

    • Photojournalist
      • Jun 2010 - Dec 2013

      •Photographed live performances and transmitted captioned images on a deadline •Photographed live performances and transmitted captioned images on a deadline

    • Photojournalist
      • Nov 2008 - Aug 2010

      •Coordinated photo shoots for local business on a weekly basis; transmitted captioned images on deadline •Coordinated photo shoots for local business on a weekly basis; transmitted captioned images on deadline

    • United States
    • Entertainment Providers
    • 200 - 300 Employee
    • Photo & Video Intern, Popular Photography
      • May 2009 - Oct 2009

Education

  • Rutgers University
    BA, Journalism and Media Studies

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