Social Media Specialist

• Nov 2022 - Present

PR & Outreach Specialist

• Apr 2022 - Oct 2022

-Main responsibilities include producing newsworthy and SEO content, conducting research to find relevant news and blog websites, and managing proactive pitches and outreach, with a strong focus on securing ongoing columns and guest posts on key, hight-authority websites.- I developed strong relationships with numerous affiliates, journalists, publishers, and social media influencers.- I maintain and work on increasing the company coverage and brand placement, using not just traditional press approaches, but also with the help of podcasts, interviews, and partnerships. Show less

Content Creator and Copywriter

• Feb 2022 - Apr 2022

- Conducting keyword research using SEO tools and creating a variety of SEO-friendly copies and blog posts.- Worked closely with the content team, which later on helped me with tackling more creative PR tasks.- During my time as a freelancer, I found my passion for producing written content, and developed both writing and editorial skills.

Junior PR & Outreach Specialist

• Jul 2021 - Apr 2022

Supervisor

• Oct 2019 - Jun 2021

Senior Team Member

• Aug 2018 - Sep 2019

Waiter

• Apr 2017 - Aug 2018

Bartender

• Sep 2016 - Apr 2017

Link Building & Digital PR Intern

• Feb 2021 - Apr 2021

- Collaborated work with various teams of the agency aimed at result-showing optimisation of websites, with the use of keywords and increasing the authority. I had the opportunity to familiarise myself with Google Link Penalties, different ways to recognise and evaluate different links according to their potential, relevancy and authority, analysis of link profiles of client websites, and the various methods of link building. - During the internship I successfully ranked a number of important for the agency client websites by increasing their overall rating and organic traffic. I managed to do so with the use of well-known link building methods. I also had the opportunity to plan future link building strategies that require the use of more complex digital PR practices Show less

Student Ambassador

• Feb 2014 - May 2016

- Use of media and communication to build, maintain and manage the reputation of the University;- Taking part in the organisation of events: invitations, booking rooms and refreshments, advertising events using print, online and social media;- Communicating and passing a message to stakeholders, such as: prospective students, parents, businesses and organisations, etc.;- Organising, analysing and dealing with press releases, such as: General News, Launch and Events press releases;- Ability to cope with pressure and taking part in the process of event organisation, such as: Business and Networking, Partnership, etc.;- Working without the need for supervision, in a friendly, welcoming and professional manner, to help ensure the target audience get the most out of the experience;- Behaving in an enthusiastic and friendly manner that promotes the reputation of the University;- Represented the University at a variety of on and off- campus activities, such as: interview days, open days and campus tours;- Assisted prospective students and their families to find out more about higher education and student life at the University of Worcester. Show less

Business Development Assistant (Summer Placement/ Work Experience)

• Jun 2015 - Sep 2015

The position mainly required collaborative work with the Business and Development Pro Vice Chancellor of the University of Worcester to help to develop the content of the University website that relates directly to external organisations. - This section of the University website was designed to showcase the potential areas for collaboration between the University and external organisations, including areas such as student placements, consultancy, research, organisational development, etc.;- The position required spending time communicating with both staff within the University and external organisations for identifying and writing case studies- with support and guidance from the Pro Vice Chancellor (Business and Development) of the University of Worcester;- Advice and help to structure the section of the website, and to inform decisions on this with feedback gained from discussions with external organisations;- Proof read case studies, both print and online;- Presented findings at management meetings, using PowerPoint and Excel, and took part of future strategies; - Communication with external organisations via email and telephone calls; taking messages and responding to queries where appropriate. Show less