Dané de Klerk

Digital Marketing Specialist at BBD
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Contact Information
us****@****om
(386) 825-5501
Location
Johannesburg Metropolitan Area, ZA
Skills

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Credentials

  • Introduction to ESG
    Corporate Finance Institute® (CFI)
    Apr, 2022
    - Nov, 2024
  • Fundamentals of Digital Marketing
    Google
    May, 2020
    - Nov, 2024
  • Complete SEO training + SEO for Wordpress
    Udemy
    Jul, 2019
    - Nov, 2024
  • Search Engine Optimization
    eMarketing Institute
    Jul, 2019
    - Nov, 2024
  • Diploma in Digital Marketing
    Shaw Academy
    Mar, 2017
    - Nov, 2024
  • Foundation Diploma in Web Development
    Shaw Academy
    Feb, 2016
    - Nov, 2024
  • AWS Certified Cloud Practitioner
    Amazon Web Services (AWS)
    May, 2023
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Jun, 2022
    - Nov, 2024
  • Analytics
    Google
    Jan, 2019
    - Nov, 2024
  • AdWords Fundamentals
    Google

Experience

  • BBD
    • Netherlands
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Digital Marketing Specialist
      • Sep 2021 - Present

      • Paid ads: Google ads, LinkedIn, Facebook, Twitter, Instagram (set-up and tracking) • SEO, SEM, Google Tag Manager, Google Search Console, Website management & updates, Email marketing • Campaigns: Strategy, Content creation, set-up, ad boosting, tracking & reporting • Reporting on Digital Marketing activities • Digital ad budgets set up and tracking (yearly and campaign specific) • Social media management • Paid ads: Google ads, LinkedIn, Facebook, Twitter, Instagram (set-up and tracking) • SEO, SEM, Google Tag Manager, Google Search Console, Website management & updates, Email marketing • Campaigns: Strategy, Content creation, set-up, ad boosting, tracking & reporting • Reporting on Digital Marketing activities • Digital ad budgets set up and tracking (yearly and campaign specific) • Social media management

  • Hendler & Hart
    • South Africa
    • Manufacturing
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Aug 2020 - Sep 2021

      Digital Marketing Manager & Acting Brand Manager for Hart Homeware Digital Marketing Role • Digital Strategy & Implementation for Hart Homeware & Tefal SA • Annual digital budget • Planning, design, redesign, implementing & execution of websites for Hendler & Hart affiliated brands: Hart Homeware (Launching in Feb 2020), Hendler & Hart corporate site (planning in progress), Tefal (planning in progress) • SEO implemented for all updated websites • Paid ads for Hart Homeware & Tefal SA: Google Ads, Facebook & Instagram Ads, LinkedIn Ads, Twitter ads, Bing ads • Google Ads audit & strategy • Digital campaigns – conceptualize, plan and execute for social media, website, to support instore & online promotions • Social media management for Hart Homeware & Tefal SA • Reporting on website, social media, paid ads, monthly management report & scorecard • Brand affiliation & partnerships • Graphic design & product photography • Internal marketing Acting brand manager role: • Total marketing budget • Planning of 130th birthday campaign launching mid 2021 – end 2022 • CSI planning and management • New product imports • Planning, implementing, execution and tracking of national and regional 360-degree campaigns and marketing activities. • Monthly management report, retailer sell-in and sell-out reports. • Knowledge and understanding of full FMCG industry from raw material procurement, manufacturing, product distribution, campaign implementation, product sell-out tracking to campaign performance tracking and monitoring. • Sales support • Communication with KAM’s & agents • Price/margin management Show less

  • DADO Manufacturing
    • South Africa
    • Manufacturing
    • 1 - 100 Employee
    • Website Developer & Digital Marketing
      • Dec 2019 - Aug 2020

      Designed & developed websites in WordPress for a range of bathware brands including the below: • https://dadoquartzbathware.com • https://us.dadoquartzbathware.com • https://au.dadoquartzbathware.com • https://riverrange.co.za • https://uliabathware.co.za (SA) • https://uliabathware.com (USA) • https://uliabathware.com.au (AU) • https://sirenebathware.co.za (SA) • https://sirenebathware.com (USA) • https://sirenebathware.com.au (AU) • https://destinkt.com • https://destinktbathware.com.au • https://sanstik.com • https://fcbathrooms.com • https://bespokebathware.com • https://sasia.co.za • https://jeeoafrica.co.za SEO for all websites SEM: Paid ads (search and display) for 15 brands Yearly Budgets for websites, digital marketing and social media Reporting Designed brochures for USA, SA & AU catalogues Show less

  • Caxton Digital
    • Johannesburg Area, South Africa
    • Vrouekeur - Digital Marketing Specialist
      • May 2016 - Dec 2019

      Google • Google Analytics Certified & AdWords fundamentals certified • Introduced and implemented AdWords for Vrouekeur Digital strategy • Develop and execute an insight based digital strategy and calendar in consultation with the Editor • Use data and insights to make recommendations to Editor to drive audience and engagement growth across digital platforms Website and content management • Maintain and update Content Management Systems (CMS) – WordPress • Produce and optimise compelling content that garners a high volume of visits and consistently accelerates engagement across all digital platforms • Work with web developers to create a better UX Social media • Monitor and engage with users on social media – Facebook, Instagram & Twitter • Manage & analyse all online statistics • Create, schedule, and analyse all social media updates • Communicate with followers, respond to queries in a timely and courteous manner & monitor customer reviews • Run ads on Facebook Ads manager • Facebook Blueprint E-mail marketing • Create and implement an email marketing strategy in consultation with Editor • Create and execute email campaigns and measure success and failures • Maintain user database profiles SEO • In depth knowledge of SEO • Develop and execute brand SEO strategy • Optimise brands search engine presence through on-site and off-site activities. • Optimise copy for SEO • SEM Reporting – analytics and metrics • Compile and analyse digital data reports relating to digital activities, with a focus on monitoring audience growth, traffic, engagement across key social channels, websites and content performance. • Use report insights to create and actionable initiatives to optimize content quality and performance in support of the brands digital strategies. Miscellaneous • Monitor the functionality and performance of the website • Keep abreast of new developments within the digital sphere • Stay up-to-date with current technologies and trends in the digital sphere Show less

  • Vrouekeur Magazine
    • Johannesburg Area, South Africa
    • Graphic Designer
      • Sep 2015 - Apr 2016

      • Responsible for the design and layout of the (weekly) magazine’s back pages and articles • Amend layouts, select fonts and integrate with graphics. • Ensure text and images are ready for design as well as the manipulation of images for print and digital formats. • Liaising with Repro Department regarding images and layer works • Retouching and converting work to appropriate format and colour • Assisted in creating final PDF’s for print • Support the art director with the design, organisation and production of the magazine Show less

  • Plaas Media
    • South Africa
    • Media Production
    • 1 - 100 Employee
    • Layout Designer
      • Jan 2015 - Aug 2015

      • Responsible for the design of two magazines: Stockfarm & SA Stud Breeder and the classifieds section of Veeplaas. • Designing of promotional or collateral material for the company • Do layout and design of the magazines and creating final print ready PDF’s for printers. • Make use of their Content Management System (Wordpress), to upload some articles and keep the classifieds section on the website up to date. • Responsible for the design of two magazines: Stockfarm & SA Stud Breeder and the classifieds section of Veeplaas. • Designing of promotional or collateral material for the company • Do layout and design of the magazines and creating final print ready PDF’s for printers. • Make use of their Content Management System (Wordpress), to upload some articles and keep the classifieds section on the website up to date.

  • Vrouekeur Magazine
    • Freelancer - Editorial Assistant
      • Jan 2014 - Dec 2014

      Freelance student intern (one day per week and university holidays) as Editorial Assistant - assisted in all divisions including print, website, social media and archives.

    • Intern
      • Dec 2013 - Jan 2014

      I wanted to gain some magazine experience and did an internship during the holidays.

  • Joe Public
    • South Africa
    • Advertising Services
    • 100 - 200 Employee
    • Intern
      • Dec 2012 - Dec 2012

      I wanted to gain experience from the advertising industry and did an internship during the holidays. I wanted to gain experience from the advertising industry and did an internship during the holidays.

Education

  • University of Cape Town
    Short course in Web Design, Website design
    2019 - 2020
  • Vega School
    Bachelor's degree in Creative Brand Communications specializing in Visual Communication, Communication and Media Studies
    2012 - 2014
  • University of South Africa/Universiteit van Suid-Afrika
    Certificate in the basics of Project Management, Project Management
    2013 - 2013
  • Hoërskool Fochville
    Matric, School
    2000 - 2011

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