Experience

Pearl & Dean

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Chief Commercial Officer (CCO)

  • Jul 2023 - Present

  - Commercial leadership, customer & revenue growth across Pearl and Dean Ireland Cinema, Out of Home, Digital assets and wide-ranging services, including entertainment.ie, experiential media, media buying and creative visual and audio production. - Business transformation of Pearl and Dean Ireland business, revenue streams and people, leveraging the collective power of all group assets, including 3 of Irelands most listened to radio stations to commercially reposition as a leading omnichannel media group. - Further scaling our established digital OOH convenience retail media network across UK and Ireland. -Growing Pearl and Dean B2B and B2C brand. Show less



Xaxis

• United States
• Advertising Services
• 700 & Above Employee

• Head of Agency

  • May 2023 - Jun 2023

  Leading commercial partnership and investment growth into full suite Xaxis proprietary programmatic media offering, across Essence Mediacom and the UK’s largest advertisers. Great role and great company, but resigned to accept an opportunity I could not refuse at Pearl and Dean. Leading commercial partnership and investment growth into full suite Xaxis proprietary programmatic media offering, across Essence Mediacom and the UK’s largest advertisers. Great role and great company, but resigned to accept an opportunity I could not refuse at Pearl and Dean.



Zinc Communicate

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Managing Director, Zinc Communicate

  • Mar 2021 - Dec 2022

  Full operational, P&L, financial, commercial, marketing and people leadership of 4 divisions (Publishing, Branded Entertainment, Corporate Film & Audio) of Zinc Communicate (ZC), a new division of Zinc Media Group (ZMG) – The UK’s leading integrated content creation company. Reporting to the Group CEO and a key part of the ZMG Leadership Team, focused on delivering the group’s 3-year turnaround business strategy. Key Challenges • Turnaround of legacy publishing business to rescue revenue partnerships, address sales performance, staff retention, bad debt, business automation, sales systems and tools, culture, and office environment. • Launch two new pre-money business units (Brand Entertainment & Corporate Film) and evolve radio unit into a commercial podcast business • Aggressively grow Zinc Communicate revenue contribution from 7% to 30% in line with 3-year Plc turnaround business strategy. Key Achievements • Delivered 2022 Revenue 100%+* & 2021 revenues 85% (*Zinc Media Sept 22 interims) • Turned around publishing division, through implantation of systems & tools, staff restructure & incentive schemes, payment process to reduce bad debt to lowest level in 5 years, drove commercial partnership retention and expansion to deliver record Qtr. on Qtr. revenues and positive EBITDA growth. • Launched 2 new start-up business units (Corporate Film & Branded Content) and grew from pre money to £3.8M revenue with strong growth trajectory ahead. Commercial success included winning first ever Advertiser funded programming commission for Adobe on Sky and sales & production of over 80 corporate films for brands including NASDAQ, Shell, Amex, easyJet. • People management and growth of multi-disciplined in-housed team through organic revenue & profit, growing team from 45 to 80 people over tenure. • Grew new and deepened existing commercial relationships with broadcasters, media owners, publishers, platforms, media agencies, advertisers & trade associations. Show less



European Broadcaster Exchange (EBX) Ltd.

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Interim Managing Director

  • Sep 2018 - Dec 2019

  Led an International JV from Europe’s largest TV broadcasters: Channel 4 (UK) ProSieben (DE), TF1 (FR), Mediaset (ES), Mediaset (IT) to build Europe’s largest Advanced TV addressable marketplace, to rival online platform players. Reporting directly into an 8-person Joint Venture Board, with full responsibility for the EBX staff, P&L, budgeting, commercial performance & strategy, strategic alliances, business operations & technical programmatic marketplace platform development.Key Challenges • Structured a market leading commercial, technical & product strategy to drive demand-side awareness & commercial uptake of EBX Platform with International Media Agencies, Advertisers, DSP’s & Ad Tech partners, to move from pre-money to EBITDA profit 1st year.• Seamlessly connected the EBX Ad Exchange with wide ranging proprietary & 3rd party Broadcaster systems to manage inventory and build compelling audience profiles & ad delivery to drive commercial & customer success.• Cut through a cluttered online video marketplace by establishing a compelling offering and striking valuable commercial deals with partners, while carefully managing yield and avoiding cannibalising local broadcaster revenues.Key Achievements• Grew EBX from a pre-money start-up to double digit millions of advertising revenue, achieved through establishment of strategic relationships with 4 of Big 6 Holding Agencies, key Global Advertisers, leading DSPs & AdTech partners.• Lead EBX to become Europe’s largest programmatic marketplace of premium Broadcast Video on Demand and Advanced TV solutions in Europe (by inventory & revenue).• Built automated connectivity with all broadcast partners and agreed additional inventory partnerships with broadcasters beyond the big 5 markets.• Public face of business at several key events (incl. Ad Week) and numerous PR features. Show less

• European Commercial Director

  • Jul 2018 - Sep 2018

  Leadership of all commercial aspects of the EBX Pan-European business including:• All International commercial revenues. • Leadership, growth and development of EBX Sales & Marketing function.• International agency relationships and commercial agreements.• International advertiser relationships & brand partnerships.• Commercial shareholder and partner management.• Expansion of EBX, including the recruitment of new commercial partners.



Clear Channel Europe

• United Kingdom
• Advertising Services
• 700 & Above Employee

• International Sales Director

  • Jan 2015 - Jul 2018

  A key member of the Global HQ Leadership Team of this world leading outdoor advertising company, with operations across 30+ countries & four continents. Responsible for driving incremental and scaled international revenue, through centralised media buys, global agency and advertiser partnership and unified commercial strategy across 30+ markets. Key Challenges • Internationalise business to leverage new wider international commercial opportunities, afforded by new Digital Assets, Programmatic marketplaces, and Principle Based Buying. • Developed new International / Global relationships with Global Advertisers, Big 6 Media Agency & International Specialist Agencies on a one-to-one and one-to-many basis. • Restructured a centralised HQ International team to improve market alignment & value Key Achievements • Restructured Intl HQ Sales team, reduced headcount & cost to grow revenue & profit over 100% by gaining market support to implement a 30+ market network sales model. • Agreed largest Global media agency side partnership in Clear Channel history ($250M) • Led highly successful client engagement strategy & key media events, e.g., Cannes / CES • Awarded 2-year place on Executive Leadership programmes with INSEAD Business School Show less



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Director Global Agency and Accounts

  • Nov 2009 - Dec 2014

  Key Challenges• Architecting, Negotiating & Delivering Strategic Partnership Agreements & Global Campaigns across 50 markets with the Big 6 Global Agency Groups & Global Advertisers• Building a Global Sales and Account Management Team in London from scratch.Key Achievements • First employee hired to build a new Global Account and Agency Function in EMEA representing ‘One MSFT’ • Structured, negotiated and signed the ‘first of their kind’ Multi-Million Dollar Strategic Global Alliances with Global CMO’s (e.g., Unilever, P&G) and Big 6 Global Agency Groups. • Operationalised agreements in global markets, substantially growing YOY ad revenues.Key achievements & awards at Microsoft• Member of Microsoft High Potential Leadership Bench Talent Programme (HIPO).• 3X Winner of Microsoft Gold Club ‘Circle of Excellence Programme.• Scored highest manager feedback in annual ‘MS Poll’ in 2009.• Promoted four times in 6 year tenure (twice in role and twice to new positions). Show less

• UK Head of Industry Sales

  • Mar 2008 - Nov 2009

  Key Challenges • Responsibility for growing Microsoft UK country level revenue advertising revenue target across whole ad product portfolio and all industry sectors.• Building out an industry specialist team to engage C-level customers & build sector led trade marketing strategies to grow revenue, case studies and insight across all verticals Key Achievements • Grew UK Ad Revenue of £200M +25% in financial year 2009• Led ‘One Microsoft’ Initiative across full Microsoft stack to key advertisers in each sector• Received highest manager feedback score in annual ‘Microsoft Poll’ all staff survey Show less

• UK FMCG Industry Manager

  • Mar 2006 - Mar 2008

  Key Challenges & Achievements• Leading an FMCG sales strategy & convert offline media budgets to digital.• Grew UK FMCG revenue 160% (UK market 20%) & MSFT UK ad share from 27% to 33%.• Won new media partners including Unilever, L’Oréal, P&G, Diageo & LVMH• Winner of Microsoft Gold Club Circle of Excellence Programme for exceeding quota attainment



The Telegraph

• United Kingdom
• Media Production
• 700 & Above Employee

• Client Sales Director, handbag.com

  • Mar 2003 - Mar 2006

  Sales team and commercial leadership to grow handbag.com revenue and users into the UK’s leading female portal Key Responsibilities • Management of all advertisers relationships and revenue • People management of a team of Sales Managers • Revenue retention and growth through external partners and sales houses • Content sponsorships, ad sales, research, partnerships • Commercial GTM launch and monetisation of new online titles Sales team and commercial leadership to grow handbag.com revenue and users into the UK’s leading female portal Key Responsibilities • Management of all advertisers relationships and revenue • People management of a team of Sales Managers • Revenue retention and growth through external partners and sales houses • Content sponsorships, ad sales, research, partnerships • Commercial GTM launch and monetisation of new online titles



ITV

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Head of Sponsorship Sales, Carlton Interactive

  • Oct 2002 - Mar 2003

  Driving sales and creation of new revenue streams to across ITV content on the web and interactive TV. Driving sales and creation of new revenue streams to across ITV content on the web and interactive TV.



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Head of Client Sales, Fox Kids Europe

  • Jun 2001 - Oct 2002

  Leading International Client Sales for Fox Kids TV, Digital, Online & Interactive Ads across 14 Pan EMEA markets. Leading International Client Sales for Fox Kids TV, Digital, Online & Interactive Ads across 14 Pan EMEA markets.



THE INSPIRATION GROUP LIMITED

• United Kingdom
• Consumer Services

• Sales and Marketing Manager

  • May 1999 - May 2001

  Creation, Delivery and Sponsorship of events educating FTSE 250 leaders on the internet economy. Creation, Delivery and Sponsorship of events educating FTSE 250 leaders on the internet economy.



Hewitson Walker

• Staffing and Recruiting
• 1 - 100 Employee

• Business Development Manager

  • May 1998 - May 1999

  Established financial recruitment desk, selling Hewitson Walker as a preferred recruitment supplier into Banks and Investment houses. Established financial recruitment desk, selling Hewitson Walker as a preferred recruitment supplier into Banks and Investment houses.



MARCUS BOHN ASSOCIATES LIMITED

• United Kingdom
• Professional Training and Coaching

• Sales Executive

  • Sep 1996 - May 1998

  Selling in- company and open course sales, marketing and management training for this top 5 training consultancy. Selling in- company and open course sales, marketing and management training for this top 5 training consultancy.