Founder & Lead Strategist

• Aug 2016 - Present

Major Responsibilities• Development of digital – online and mobile – strategy and campaigns for clients• End to end project scoping, documentation, management and delivery • Build and maintain supplier partnerships• Ensure Client Account and Company Profitability• Portfolios managed include: - TradeDepot, Phoenix, Gajimare, Saro Lifecare ( Gossy, Purit, Sniper, Carat) Mixta Africa, Lakowe Lakes, CrusaderSterling Bank, Zedvance, RenMoney, CredPal, Bournemouth University,Grand Oak Ltd ( Calypso Coconut liquer, Seamans Schnapps, Dark Sailor Rum), Montaigne Place (blackUp Cosmetics, Clarins, Dr Murad)

Executive Director / Marketing Director

• Jan 2013 - Present

Established in 2013, Clayton Prints has created a reputation for quality, innovation and competitiveness in the garment printing & sign-making market. Providing a breadth of services from design to manufacturing and distribution, Clayton Prints offers quality business tools at exceptional value, accompanied by the best in customer service. Established in 2013, Clayton Prints has created a reputation for quality, innovation and competitiveness in the garment printing & sign-making market. Providing a breadth of services from design to manufacturing and distribution, Clayton Prints offers quality business tools at exceptional value, accompanied by the best in customer service.

Senior Digital Manager / Digital Consultant

• Jan 2016 - Feb 2019

I set-up and led the digital department while partnering with BrandEye Media- Planning and execution of all Web, SEO/SEM, Marketing database,Email, Mobile, Social media and Display advertising campaigns for clients- Designing, building and maintaining client digital media presence.- Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs)- Identifying trends and insights, and optimizing spend and performance based on the insights.- Brainstorming new and creative growth strategies.- Planning, executing, and measuring experiments and conversion tests- Leading and collaborating with internal teams to create landing pages and optimizing user experience.- Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.- Instrumenting conversion points and optimizing user funnels.- Collaborating with agencies and other vendor partners.- Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate.Portfolios managed include:Delta State - Delta at 25 , FMITI & World Bank - Big Platform, The Mane Choice Africa, Suntory - Lucozade & Ribena, CrusaderSterling Pensions, Berger Paints, TOTI Prima Lotto, MRS Oil, Saro Life Care - Sniper Insecticide

Digtial & Social Media Consultant

• 2014 - 2015

Business Development Executive / Lead Strategist

• May 2011 - Jul 2013

Worked with and led Digital and Mobile Campaigns for the following brands:- Coca-Cola (Coke, Fanta, Eva Water, Five Alive)- Reckitt Benckiser (Dettol & Mortein)- MTN, Etisalat, Silverbird Group, Genesis Deluxe Cinemas.- Standard Chartered Bank, Fidelity Bank, FCMB) Supported and led presentations and pitches for: - KLM/Air France - Toyota - Oando - Grand Petroleum - Guaranty Trust Bank - Diageo - Etisalat - Nigerian Breweries - Nigerian Stock Exchange - Lagos State Lotteries Board - PorscheDuties included:Creating digital business and technical solutions.- Actively seeking and conducting meetings and presentations with potential clients- Actively managing digital and mobile campaigns.- Developing and executing strategy to achieve targets for client acquisition, growth and retention.- Systematically segmenting target market and its coverage.- Analyzing market and identifying opportunities (geographic and industry)- Working on new businesses pitches, developing plans and strategies for new potential clients.- Providing feedback, inputs into pricing, solution development (based on market / competitive / industry knowledge).- Supporting senior management with strategy, leadership decisions.

Marketing Officer

• Jul 2010 - 2011

• Client Account Management and Performance Analysis• Product Marketing and Strategic Customer Calls• Front Desk Support• Branch Performance Analytic s for Measurement and Improvement• Expanded Support to Branch Operations Team• Customer Service • Client Account Management and Performance Analysis• Product Marketing and Strategic Customer Calls• Front Desk Support• Branch Performance Analytic s for Measurement and Improvement• Expanded Support to Branch Operations Team• Customer Service