Experience

CROSSPOLLEN

• India
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Nov 2009 - Present

  As an creative director, I have worked on the visual side of advertising, usually in coordination with the creative team. Conceptualizing original ideas in response to a brief from the client and involved in all stages of the project, from initial concepts, to the completion of a finished product. I have shouldered great amount of responsibility in engaging other members of the creative team, such as illustrators, photographers, designers, etc. My role involves • Generating creative ideas and concepts to fulfill the advertising needs of the client. • Working closely with the copywriter to form a productive creative partnership. • Conducting creative research on projects. • Producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client. • Briefing other members of the creative team. • Commissioning photographers, artists or film-makers to work on projects. • Ensuring deadlines are met and working effectively under pressure. • Gaining an understanding of the target audience and business that the advert is aimed at. • Attending meetings at production houses and with other directors. • Working in editing suites to oversee the finished product. Show less


Sebastian & Sons India Pvt. Limited
• Creative Director

  • Apr 2008 - Oct 2009

Teracubed Advertising
• Creative Director

  • May 2006 - Mar 2008