Damla Tuban

Digital Growth Marketing Director at Response Digital Growth Agency
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Contact Information
us****@****om
(386) 825-5501
Location
Istanbul, Turkey, TR
Languages
  • Turkish Native or bilingual proficiency
  • English Full professional proficiency
  • German Elementary proficiency

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Credentials

  • Google Analytics Certification
    Google
    May, 2023
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    May, 2023
    - Nov, 2024
  • Agility: İş Hayatında Çeviklik
    Neo Skola
    Feb, 2023
    - Nov, 2024
  • Google Ads Display Certification
    Google
    May, 2022
    - Nov, 2024
  • Google Ads Search Certification
    Google
    May, 2022
    - Nov, 2024
  • Google Ads Video Certification
    Google
    May, 2022
    - Nov, 2024
  • Inbound Marketing
    HubSpot Academy
    May, 2022
    - Nov, 2024
  • Inbound
    HubSpot Academy
    Apr, 2022
    - Nov, 2024
  • SQL: Data Reporting and Analysis
    LinkedIn
    Jan, 2022
    - Nov, 2024

Experience

  • Response Digital Growth Agency
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Digital Growth Marketing Director
      • Mar 2022 - Present

      *Designing full funnel growth strategies to drive customer acquisition, retention, and revenue across digital oriented channels. *Analysing data and insights to measure marketing funnel and campaigns performance, identifying trends, and developing data driven strategies. *Researching market and user trends and insights. *Monitoring funnel and campaigns performance to validate targets & KPIs. *Designing growth roadmaps with persona & customer journey, communication & content strategy, UX optimisation, funnel & conversion optimisation, tech & tool adoption and marketing automation. *Working with the digital media & analytics team to ensure digital marketing targets and KPIs in full funnel. *Leading growth team and working with cross-functional teams. *Staying up-to-date with technology, industry and digital marketing trends. Show less

  • Endigitals Digital Solutions Agency
    • United Kingdom
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Head of Digital Marketing
      • Jul 2019 - Mar 2022

      *Business growth solution-based execution plans to achieve business goals based on Google Analytics, CRM and other internal reporting data. *Lead generation growth strategies, digital advertising, social media, mailing, SEO, website with KPI and other metrics trackbacks. *Planned and executed all channels integrated digital marketing campaigns. *Managed team of performance ads, creative, social media, mailing, SEO and UX/UI and doing local and international marketing. *Worked closely with front-end and back-end developers team for web site and CRM developments and bugs. *Communicated and brainstormed with the other teams of the group company for new strategies. *Developed workflow optimization and automation solutions within the brand and company across the teams. Brands: Bada Türkiye, Carnaby Coffee, Eduvego, Elçi Tur, Emüşavirim, Endaca, Endless Abroad, Endless Campus, Endless Fairs, Endless Office, Endless Weddings, Hint İpek, Londonist, SI-UK, Turyap UK, VEF, YESS Partners Show less

  • UNC Digital
    • Türkiye
    • Advertising Services
    • Digital Marketing Specialist
      • Nov 2013 - Apr 2019

      *Managed digital advertising budgets and campaigns of the clients on Google, Facebook, Twitter, LinkedIn and Yandex Ads. *Operated e-commerce, lead generation, awareness, engagement and video campaigns. *Tracked and reported KPI's and other important metrics of the campaign performance to optimize the results. *Optimized social media channels and web pages to improve SEO and usability. *Created strategic approached conversion funnels and track the user and data flow. *Leveraged tracking data to segment target audiences, trigger campaigns, personalize content and get maximized results. *Conducted continuous evaluations of technology and market trends to stay current on consumer and competitor changes. Brands: Action Coach, Alcatel, Alfemo, Alnus FX, Bilstore, British Council, Chupa Chups, GAP, Gardena, Groupama, Işık FX, Mentos, Özdilek AVM, Pepsico, Reckitt Benckiser, Royal Canin, Shopigo, Sportive, SPX, Tesbihane, The Moments Entertainment, Turna, U-Power, Ülker İçim, Vivident, Volkan İtfaiye, Wall Street English, Western Union, Wyndham Hotels Show less

Education

  • Koç Üniversitesi
    Bachelor’s Degree, International Relations, Marketing
    2005 - 2010
  • London School of Business and Finance
    Master's Degree, MBA in Marketing and Project Management
    2011 - 2012
  • Aarhus University
    Exchange Student, Business Administration and Management
    2008 - 2009

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