Damini Williams
Digital Marketing Manager at Gill International Ltd- Claim this Profile
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Bio
Israel Akinfenwa
Oluwadamini (or Tito as I prefer to call him) is an amazing marketer with great passion for what he does. He is wonderful to work with, consistently demonstrates good work ethics and is always committed to winning with his team. At Riquesa, he managed key advertising accounts and some marketing projects successfully which regularly earned clients' applause. His commitment to work, attention to details and openness to receiving feedback is enviable. He's a go-getter and a forward thinking person who pursues what he's convinced of, regardless of how impossible it seems.
Chima Francis Nduka
Tito Williams is a very creative and outstanding Digital Media Strategist. Sometimes i wonder if he walks around with a bag full of ideas. I really admire his professionalism and passion. He is a very good team player whose presence lifts the spirit of everyone in the room.
Israel Akinfenwa
Oluwadamini (or Tito as I prefer to call him) is an amazing marketer with great passion for what he does. He is wonderful to work with, consistently demonstrates good work ethics and is always committed to winning with his team. At Riquesa, he managed key advertising accounts and some marketing projects successfully which regularly earned clients' applause. His commitment to work, attention to details and openness to receiving feedback is enviable. He's a go-getter and a forward thinking person who pursues what he's convinced of, regardless of how impossible it seems.
Chima Francis Nduka
Tito Williams is a very creative and outstanding Digital Media Strategist. Sometimes i wonder if he walks around with a bag full of ideas. I really admire his professionalism and passion. He is a very good team player whose presence lifts the spirit of everyone in the room.
Israel Akinfenwa
Oluwadamini (or Tito as I prefer to call him) is an amazing marketer with great passion for what he does. He is wonderful to work with, consistently demonstrates good work ethics and is always committed to winning with his team. At Riquesa, he managed key advertising accounts and some marketing projects successfully which regularly earned clients' applause. His commitment to work, attention to details and openness to receiving feedback is enviable. He's a go-getter and a forward thinking person who pursues what he's convinced of, regardless of how impossible it seems.
Chima Francis Nduka
Tito Williams is a very creative and outstanding Digital Media Strategist. Sometimes i wonder if he walks around with a bag full of ideas. I really admire his professionalism and passion. He is a very good team player whose presence lifts the spirit of everyone in the room.
Israel Akinfenwa
Oluwadamini (or Tito as I prefer to call him) is an amazing marketer with great passion for what he does. He is wonderful to work with, consistently demonstrates good work ethics and is always committed to winning with his team. At Riquesa, he managed key advertising accounts and some marketing projects successfully which regularly earned clients' applause. His commitment to work, attention to details and openness to receiving feedback is enviable. He's a go-getter and a forward thinking person who pursues what he's convinced of, regardless of how impossible it seems.
Chima Francis Nduka
Tito Williams is a very creative and outstanding Digital Media Strategist. Sometimes i wonder if he walks around with a bag full of ideas. I really admire his professionalism and passion. He is a very good team player whose presence lifts the spirit of everyone in the room.
Credentials
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Agile with Atlassian Jira
AtlassianMar, 2023- Oct, 2024 -
Meta Marketing Analytics
CourseraMar, 2023- Oct, 2024 -
Meta Marketing Analytics Foundation
MetaNov, 2022- Oct, 2024 -
Professional Scrum Product Owner™ I
Scrum.orgOct, 2022- Oct, 2024 -
Become a Product Manager Certification
UdemySep, 2022- Oct, 2024 -
Google Analytics Individual Qualification
Google Digital GarageJul, 2022- Oct, 2024 -
Google Ads Display Certification
Google Digital GarageJun, 2022- Oct, 2024 -
Shopping ads Certification
Google Digital GarageJun, 2022- Oct, 2024 -
Google Ads Search certification
Google Digital GarageMay, 2022- Oct, 2024 -
Fundamentals of Digital Marketing
Google Digital GarageApr, 2022- Oct, 2024 -
Fundamentals of Digital Marketing
Google Digital Skills For AfricaApr, 2020- Oct, 2024 -
Inbound Marketing Certif
HubSpotApr, 2020- Oct, 2024 -
Diploma in Digital Marketing
Shaw Academy World's Largest Live Online #Educator.Oct, 2017- Oct, 2024 -
Digital Sales
GoogleOct, 2017- Oct, 2024 -
Google Analytics
GoogleDec, 2017- Oct, 2024 -
AdWords Fundamentals & Video Advertising
GoogleSep, 2017- Oct, 2024
Experience
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Gill International Ltd
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United Kingdom
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Textile Manufacturing
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1 - 100 Employee
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Digital Marketing Manager
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Oct 2022 - Present
- Re-platforming website to new CMS to improve customer experience on mobile and desktop devices.- Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting for owned e-commerce stores and third-party marketplaces locally and across Europe.- Oversee digital marketing channels across Google, Meta, affiliates, email marketing and social media.- Research the market in order to discover new trends and technologies in order to achieve business goals. Show less
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Website Manager (eCommerce)
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Apr 2022 - Sep 2022
- Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting for owned e-commerce stores and third-party marketplaces locally and across Europe.- Research the market in order to discover new trends and technologies in order to improve website performance.- Develop a content calendar and oversee website uploads and landing page development.- Develop a content calendar and oversee all brand social media channels.- Report on website performance and improvement areas. Show less
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MIA with Damini
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United Kingdom
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Marketing Services
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Podcast Host
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Mar 2021 - Present
On this platform, I teach small business owners how to improve the sales and marketing efforts of their businesses by: - Sharing my hands-on experience & knowledge on how to grow businesses in Africa using both offline and online channels. - Report research findings on marketing trends and insights that benefit SMEs in scaling their business. - Sharing updates on digital technology and business developments that will improve growth opportunities for SMEs. MIA with Damini is a creative outlet of mine based on my love for teaching and helping small businesses grow. You can listen to the podcast on Apple Podcasts & Spotify Podcasts and other popular streaming platforms (just search for MIA with Damini on your preferred platform). Note: MIA stands for "Marketing in Africa". Show less
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Oja Digital Consulting
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Nigeria
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Marketing Services
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Founder & Digital Marketing Manager
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Jan 2021 - Jan 2022
- Build and strengthen the equity of client brands managed under the organization’s portfolio. - Develop go-to-market digital strategy plans for client stakeholders to achieve desired campaign objectives. - Design eCommerce websites for small businesses with a focus on ease of navigation, useful product information and short checkout processes. - Lead tailored sales and marketing improvement training sessions for small businesses based on their service or product offering. - Develop and drive sponsored content for client stakeholders with a focus on maximizing value for clients in terms of awareness, engagement and sales across multiple social media platforms. Show less
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Riquesa Africa
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Nigeria
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Advertising Services
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1 - 100 Employee
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Marketing Account Manager
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Feb 2018 - Dec 2020
ACCOUNTS: - Oversee a portfolio of multinational accounts and act as the primary liaison between the client stakeholders and the organization. - Strengthen, maintain and develop new business partnerships through constant communication, dependable product delivery, and trustworthy relations with client stakeholders. - Drive brainstorming/ideation sessions, acting as the voice of client stakeholders to drive a clear understanding of both new and existing client products and business goals. - Gather consumer data and transform them into useful insights to maximize value for both the organization and client stakeholders. PROMOTIONS & ACTIVATION STRATEGY: - Collaboration with the strategy teams to represent client stakeholder interests to develop GTM plans to achieve desired campaign results. - Collaboration with activations and digital project teams to ensure team alignment, reduce ambiguity and achieve desired campaign results. - Collaboration with the creative and content teams to ensure desired messaging developed is clearly understood by the target audience of client stakeholders during activations and digital campaigns. BUDGETS: - Develop project/campaign budgets working with the procurement, finance and legal teams to ensure strict adherence to procedures and tax requirements for all key stakeholders. REPORTS & ANALYTICS: - Develop data-led reports enabling tracking, the measure of success scores and customer feedback for client campaign objectives. Show less
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Dotts Media House
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Nigeria
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Advertising Services
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1 - 100 Employee
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Digital Marketing Executive
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Apr 2017 - Feb 2018
CONTENT STRATERGY: - Create digital media content calendars relevant to key objectives for different client stakeholder campaigns. INFLUENCER MARKETING: - Recruit and lead a team of different tiers of influencers based on client stakeholder objectives and their target audience. SEO & Paid ADS: - Content creation with a focus on SEO best practices and maximizing value for clients in terms of awareness and online traffic. - Develop and drive sponsored content for clients with a focus on maximizing value for clients in terms of awareness, engagement and sales across multiple social media and Google platforms. REPORTS & ANALYTICS: - Develop data-led reports enabling tracking, the measure of success scores and customer feedback for client campaign objectives. Show less
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Project Manager
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Oct 2016 - Apr 2017
Project manager for the following: - The Bakery Initiative: an empowerment program to train widows on how to start and grow a bread bakery business to provide income for themselves and their families. - WADSS Health Care Plan: a program targeted at providing affordable health care coverage for widows & their children in their local areas. - Zobo & Juice Factory Employment Scheme: an empowerment program to train widows on how to start and grow Zobo (Hibiscus leaf drink) and other juice businesses to provide income for themselves and their families. - Soup kitchen initiative: a program targeted at providing ready made meals and raw foodstuffs for people living in different underserved communities within Lagos, Ogun and Abuja. Show less
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New Hall International School
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Nigeria
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Education Administration Programs
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1 - 100 Employee
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National Mandatory Service Year
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Sep 2015 - Sep 2016
During my National Youth Service Corporation posting (a mandatory 1-year program in Nigeria) - I served in a school where I performed the following duties: SUBJECT TEACHER: - Taught aptitude and vocation-based subjects to students from primary 1 to primary 3. ASSISTANT CLASS TEACHER: - Co-led a class of young and creative minds in Primary 1, teaching life values, basic arithmetics, English and other core subjects as an assistant class teacher. LIBRARY MANAGER: - Coordination of activities in the school library focused on record keeping and library maintenance. Show less
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Total
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Argentina
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Food and Beverage Services
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1 - 100 Employee
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Industrial Trainee (Finance & Accounts)
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Mar 2013 - Aug 2013
• In charge of invoice related data entry, sorting and filtering in the Accounts and Finance department. • In charge of invoice related data entry, sorting and filtering in the Accounts and Finance department.
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Education
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2022 - 2023
De Montfort University
Master's degree, Marketing Management -
2018 - 2019
CIM | The Chartered Institute of Marketing
Proffesional Marketing Certificate, Marketing/Marketing Management, General -
2017 - 2017
Shaw Academy
Proffessional Diploma in Advanced Digital Marketing, Marketing -
2010 - 2015
Redeemer's University
Bachelor of Science (B.Sc.), Industrial Chemistry
Community
