Damilola Olatunbosun. MCIM, CDMP, MNIMN
Director of Communications, Admissions and Marketing at Charterhouse Lagos- Claim this Profile
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Bio
Credentials
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Full Member
National Institute Of Marketing Of NigeriaDec, 2022- Sep, 2024 -
Become a Public Relations Specialist
LinkedInJun, 2021- Sep, 2024 -
Growth Hacking Tips
LinkedInJun, 2021- Sep, 2024 -
Old Mutual Building Great African Brands Programme
Africa Brand Leadership AcademyMay, 2021- Sep, 2024 -
Certified Digital Marketing Professional
Digital Marketing InstituteDec, 2020- Sep, 2024 -
Member
CIM | The Chartered Institute of MarketingMar, 2021- Sep, 2024
Experience
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Charterhouse Lagos
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Nigeria
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Education
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1 - 100 Employee
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Director of Communications, Admissions and Marketing
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Mar 2023 - Present
Oversee the Communications, Admissions and Marketing departments with responsibilities that include: • Development and execution of the marketing communications strategy. • Management of media and public relations. • Management of student admissions and stakeholder relations. • Development and execution of the corporate brand strategy. • Management of events and corporate sponsorships. Oversee the Communications, Admissions and Marketing departments with responsibilities that include: • Development and execution of the marketing communications strategy. • Management of media and public relations. • Management of student admissions and stakeholder relations. • Development and execution of the corporate brand strategy. • Management of events and corporate sponsorships.
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Lagos Business School, Pan-Atlantic University
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Nigeria
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Education Administration Programs
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300 - 400 Employee
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Head, Corporate Marketing and Branding
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Oct 2021 - Feb 2023
• Drive revenue generation across student enrolment, merchandising, subscription, and endowment. • Lead the brand strategy development and execution to continuously build brand equity and affinity. • Direct all creative production processes and execution of all marketing communication campaigns and events. • Manage all digital assets, ensuring brand consistency, fostering community engagement, and driving lead generation. • Lead the planning, development and execution of the corporate communications and public relations strategy to foster a positive brand perception. • Coach, develop, and support direct reports to achieve departmental and individual objectives, including recruitment, appraisals, and assigning roles and responsibilities. • Manage the implementation of the marketing budget, ensuring optimized spending. Show less
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Old Mutual Nigeria
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Nigeria
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Insurance
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1 - 100 Employee
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Marketing Consultant
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Sep 2017 - Oct 2021
• Developed annual marketing strategies aligned to corporate objectives to deliver market share, sales and profit. • Developed and executed marketing campaigns and promotions across traditional and digital media based on actionable commercial and consumer insights to drive brand equity. • Oversaw digital assets (website, social media, LMS/CRM), managed content creation, community engagement and reported on growth and conversion metrics. • Drove customer acquisition through lead generation and implemented annual customer retention strategy. • Managed corporate communications and stakeholder relations fostering positive brand perception. • Monitored brand performance against business/marketing targets and reported on performance, insights & trends. Show less
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Nitro 121
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Nigeria
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Advertising Services
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1 - 100 Employee
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Deputy Brand Manager
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Mar 2013 - Aug 2017
• Developed a mix of online & offline marketing communication plans in alignment with Client’s brief, reporting on post campaign evaluation. • Managed Client relationship maximising profit and surpassing billing targets. • Acquired new Client accounts and delivered on new business revenue. • Composed analytical reports to detail results from research and recommend future research and growth opportunities. Worked on the following brands: Etisalat/9Mobile, First Bank, Western Union, Imperial Homes, MultiChoice (DSTV, GOTV), Lafarge, Cadbury Mondelez (Bournvita, TomTom, Buttermint, Trident, Clorets). Show less
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Tequila\ Nigeria
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Nigeria
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Advertising Services
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1 - 100 Employee
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Account Executive
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Feb 2012 - Sep 2012
• Executed experiential campaigns pan Nigeria for Etisalat that resulted in the acquisition of new subscribers. • Executed the GOTV launch campaign that surpassed billing and sales targets. • Conceptualized and executed corporate events maximizing awareness and customer engagement. Worked on the following brands: Etisalat, MultiChioce (DSTV, GOTV), Huawei Technologies. • Executed experiential campaigns pan Nigeria for Etisalat that resulted in the acquisition of new subscribers. • Executed the GOTV launch campaign that surpassed billing and sales targets. • Conceptualized and executed corporate events maximizing awareness and customer engagement. Worked on the following brands: Etisalat, MultiChioce (DSTV, GOTV), Huawei Technologies.
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The Polytechnic, Ibadan
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Nigeria
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Education Administration Programs
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100 - 200 Employee
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Administrative Officer (NYSC)
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Sep 2009 - Jul 2010
• Oversaw daily office operations of department with 24 employees. • Performed administrative duties, prepared weekly and monthly reports and managed calendar appointments. • Interfaced with the IT and Facility departments to deliver an efficient working environment. • Oversaw daily office operations of department with 24 employees. • Performed administrative duties, prepared weekly and monthly reports and managed calendar appointments. • Interfaced with the IT and Facility departments to deliver an efficient working environment.
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Education
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2018 - 2019
CIM | The Chartered Institute of Marketing
Diploma in Professional Marketing -
2010 - 2011
University of South Wales
Master of Science (MSc), Management -
2002 - 2008
Olabisi Onabanjo University
Bachelor of Science (BSc), Economics
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