Experience

Rossel Est Medias

• France
• Writing and Editing
• 1 - 100 Employee

• Marketing director

  • Jan 2022 - Present

  Champagne-Ardenne Directeur marketing et communication pour les titres L'union, L'Ardennais, L'Est éclair et Libération Champagne - Reporte à la Direction Générale Rossel Est Médias - Membre du comité de direction - Équipe : 6 personnes Élaboration de la stratégie commerciale, marketing et communication globale dans une organisation matricielle (coopération notamment avec une Business Unit "Commerce & Diffusion" et une Business Unit "Expérience Client") Pilotage du plan commercial, du… Show more Directeur marketing et communication pour les titres L'union, L'Ardennais, L'Est éclair et Libération Champagne - Reporte à la Direction Générale Rossel Est Médias - Membre du comité de direction - Équipe : 6 personnes Élaboration de la stratégie commerciale, marketing et communication globale dans une organisation matricielle (coopération notamment avec une Business Unit "Commerce & Diffusion" et une Business Unit "Expérience Client") Pilotage du plan commercial, du positionnement tarifaire et du budget marketing Garant de la performance digitale, de l'acquisition d'audiences, du référencement, de l'acculturation au digital, du content marketing, de l'expérience de navigation et de lecture, ainsi que (et surtout !) des revenus d'abonnements numériques Responsable de la RSE, de la marque employeur, de l'image et de la communication interne et externe de l'entreprise Projets menés ou en cours : - Refonte des sites éditoriaux et des applications - Lancement d'un média digital pour les jeunes (#tanews => www.tanews.fr) - Lancement de web TV (lunion.tv, lest-eclair.tv, lardennais.tv) et déploiement de la vidéo - Pilotage d'un projet de diversification autour du Champagne (Terres de champagnes) - Projet d'éducation aux médias et lutte contre les fake news (Check Ton Info) - Mise en place d'un pilotage de performance des contenus - Définition et déploiement de la stratégie RSE (écriture des valeurs, réalisation d'un bilan carbone) Show less



Champagne Henriot

• France
• Beverage Manufacturing
• 1 - 100 Employee

• B2C director

  • Apr 2015 - Dec 2021

  Reims Area, France B2C director (home shopping business unit) Team : 3 people (direct marketing & e-commerce executives) CRM Marketing strategy (direct paper mail & e-commerce), business plan building, pricing strategy, sales forecasting and reporting, database management, A&P management, one-to-few marketing campaigns, customer service management ________________________________________________________________________________________________________ 2013/2019 : - Implementation of CRM tools… Show more B2C director (home shopping business unit) Team : 3 people (direct marketing & e-commerce executives) CRM Marketing strategy (direct paper mail & e-commerce), business plan building, pricing strategy, sales forecasting and reporting, database management, A&P management, one-to-few marketing campaigns, customer service management ________________________________________________________________________________________________________ 2013/2019 : - Implementation of CRM tools for home shopping business plan management and reporting (IBM Campaign Unica and Business Objects) and customer service management (M3 CLM) - New e-commerce websites (Magento & Prestashop) - Marketing automation with customer databases

• Customer loyalty programs manager

  • Jun 2012 - Mar 2015

  Paris Area, France Responsible for managing the customer loyalty programmes (offline, online and stores)



Maison Bouchard Père & Fils, fondée en 1731

• Directeur marketing client

  • Apr 2015 - Dec 2021

  Beaune, Bourgogne-Franche-Comté, France

• Responsable fidélisation

  • Jun 2012 - Mar 2015

  Beaune, Bourgogne-Franche-Comté, France



William Fèvre

• France
• Beverage Manufacturing
• 1 - 100 Employee

• Directeur marketing client

  • Apr 2015 - Dec 2021

  Chablis, Bourgogne-Franche-Comté, France

• Responsable fidélisation

  • Jun 2012 - Mar 2015

  Chablis, Bourgogne-Franche-Comté, France



Kering

• France
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Marketing project manager

  • Mar 2010 - Apr 2012

  Lille Area, France La Redoute - Marketing department - Business plan division > Coordination of La Redoute's departments (online sales management, traffic management, assortment, CRM, catalogue manufacturing, communications, media and social media, reporting, etc…) for carrying out the business plan and the B-to-C multichannel operations > Business plan building, sales forecasting, A&P management, analysis of success with key indicators (sales, AOV, ROI/customer, ..) > Briefings to the… Show more La Redoute - Marketing department - Business plan division > Coordination of La Redoute's departments (online sales management, traffic management, assortment, CRM, catalogue manufacturing, communications, media and social media, reporting, etc…) for carrying out the business plan and the B-to-C multichannel operations > Business plan building, sales forecasting, A&P management, analysis of success with key indicators (sales, AOV, ROI/customer, ..) > Briefings to the assortment, to the CRM, and to the communications departments for creation of all direct marketing documents (catalogues, mailings, leaflets…) sent to internal and external customer databases > French overseas administrative departments and territories marketing manager > Management of several corporate projects (ex : partnerships with La Poste)

• International customer acquisition manager

  • May 2009 - Mar 2010

  Lille Area, France Cyrillus - Marketing department Management of direct marketing campaigns for Germany, Switzerland, Belgium and Rest of the World, for all distribution channels (catalogue, web and stores). • Business plan building, offline and online marketing costs management, analysis of success with key indicators (demand, sales, “activated customers”, AOV, etc…) • Offline marketing : briefings for creation of all B-to-C canvassing documents (mailings, e-mails, leaflets…) sent to internal (own… Show more Cyrillus - Marketing department Management of direct marketing campaigns for Germany, Switzerland, Belgium and Rest of the World, for all distribution channels (catalogue, web and stores). • Business plan building, offline and online marketing costs management, analysis of success with key indicators (demand, sales, “activated customers”, AOV, etc…) • Offline marketing : briefings for creation of all B-to-C canvassing documents (mailings, e-mails, leaflets…) sent to internal (own customer database) and external targets (postal addresses leasing = partners’ customer databases exchanges/rentals) • Online marketing ; Search Engine Marketing & Search Engine Optimisation, web affiliate marketing program management • Press relations management (Germany), pricing management, international competition/market watch in Germany and Switzerland

• Project leader

  • Oct 2008 - May 2009

  Boras, Sweden Ellos - Assortment Division Responsible for leading three of the 2009 business development projects of Redcats Group’s Swedish subsidiary (home shopping) : 1/ The launch of the “Private Sales” for Redcats Nordic (Sweden, Norway, Denmark, Finland) 2/ The new business model for shoes and accessories 3/ The new distribution channels for Redcats Nordic's internal brands in Eastern Europe Definition and handing-out of the setting-up processes Market surveys: market segment… Show more Ellos - Assortment Division Responsible for leading three of the 2009 business development projects of Redcats Group’s Swedish subsidiary (home shopping) : 1/ The launch of the “Private Sales” for Redcats Nordic (Sweden, Norway, Denmark, Finland) 2/ The new business model for shoes and accessories 3/ The new distribution channels for Redcats Nordic's internal brands in Eastern Europe Definition and handing-out of the setting-up processes Market surveys: market segment assessments, market trends, competitive tracking, benchmarking, the Group´s strategy, etc… Coordination of Ellos' departments (marketing, Internet, purchasing, logistics, etc…) for carrying out the business plans

• Press relations officer

  • Apr 2008 - Sep 2008

  Paris Area, France Group communications department - Press office •Creation of thematic and periodic press reviews (financial results, fashion weeks, mergers and acquisitions, rumors, appointments,..) •Management (« Augure » data press software) and analysis of french and international press releases related to financial announcements (half-year, quarter results) and to the Group’s activity - Check-out of daily press reviews (Kering, Gucci Group) •Financial news watch on Kering Group’s branches… Show more Group communications department - Press office •Creation of thematic and periodic press reviews (financial results, fashion weeks, mergers and acquisitions, rumors, appointments,..) •Management (« Augure » data press software) and analysis of french and international press releases related to financial announcements (half-year, quarter results) and to the Group’s activity - Check-out of daily press reviews (Kering, Gucci Group) •Financial news watch on Kering Group’s branches (Gucci Group, Puma, Redcats, Conforama, Fnac, CFAO) from news agencies •Contribution in the work for Kering new website and press « homepage » •Contribution in Kering monthly e-magazine



Nexans

• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Market research analyst

  • Apr 2007 - Aug 2007

  Toronto, Canada Area Nexans Canada - Cross-Sales team (selling products manufactured in Europe) Products: cables for rolling stock and rail infrastructure, wires for high-temperature appliance Study area : U.S.A. and Canada (such as urban networks of Chicago, Toronto, Vancouver, Montréal, Dallas) Interaction with customers (Alstom, Bombardier, Siemens, Thales, Alcatel,..), distributors and legal actors (ex : New York City Transit Authority) In-depth analysis of potential market for Nexans : « market… Show more Nexans Canada - Cross-Sales team (selling products manufactured in Europe) Products: cables for rolling stock and rail infrastructure, wires for high-temperature appliance Study area : U.S.A. and Canada (such as urban networks of Chicago, Toronto, Vancouver, Montréal, Dallas) Interaction with customers (Alstom, Bombardier, Siemens, Thales, Alcatel,..), distributors and legal actors (ex : New York City Transit Authority) In-depth analysis of potential market for Nexans : « market segment assessments, market trends, key players mapping, competitive tracking, market shares analysis, SWOT, key learning, key buying factors, benchmarking, conclusions » Show less

• Market research analyst

  • Jan 2006 - Jun 2006

  Oslo Area, Norway Survey : "Offshore Wind Farm Power Generation in Europe: what are the strategic countries and why"