Experience

Petstop Ltd

• United Kingdom
• 1 - 100 Employee

• Ecommerce | Operations | Digital Marketing

  • Jul 2014 - Present

  Petstop Ltd is one of Ireland's largest retailers of pet products with over 12,000 products on sale in 9 stores throughout Ireland. In 2014, I was tasked with transitioning the business model to allow for the sale our products online through an eCommerce website. We successfully launched our eCommerce platform in mid 2014. My responsibilities: ►Provided consultative advice to key stakeholders in respect to the design/re-design and implementation of a new website, mobile site and EPOS system. Which resulted in a fully functioning eCommerce site with over 5,000 products, which now represents 14% of the companies annual turnover. ►Implemented and tested a number of third party technologies such as new site search, email re-marketing tools & customer chat. As a result we improved our customers online experience and increased sales and customer acquisitions. ►Directly responsible for all digital marketing activities such as SEO, Social Media, Adwords, email marketing and Analytics. ►Report and evaluate data from various sources to optimise web traffic, identify trends and foresee/solve any issues that may arise. ►Develop and execute both traditional and digital marketing plans in line with the overall company budget & growth objectives. ►Production and management of all online content – including artwork, blogs, social media, competitions and customer brochures ►Logistics of order fulfilment – staff, couriers, customer communications. This resulted in 95% of our orders being delivered the next day after purchase and increased customer satisfaction. Show less



Les Elfes International

• Switzerland
• Education Administration Programs
• 1 - 100 Employee

• Operations Manager

  • Sep 2011 - Jun 2014

  Les Elfes International provides outdoor activity camps in Switzerland for international students from 7 to 18 years old. As operations manager I oversaw and was responsible for the overall guest experience of the outdoor activities resort. My responsibilities: ►Direct and monitor quality of overall service delivery to ensure exceptional guest experience, alignment with resort and company goals, financial success, development of future products/programs. ►Responsible for the financial management of all operations, including assisting on budget development, obtaining financial contribution goals, through internal controls and results from our service development. ►Personnel management including hiring and professional growth of all staff, supervision, operational and strategic planning for the school along with the Resort Manager. ►Work with the other General Managers and Directors to support and achieve quality, financial, and safety targets for all staff and students. ►Communicate with the training manager and program supervisors on an ongoing basis to ensure staff training matches the intended outcomes and program coordination is smooth with all operating groups. ►Create and implement an operations plan to manage the business to pre-determined margins. The operations plan includes consideration of School revenue opportunities, expense control and the quality guest experience. ►Stay current on guest and employee health and safety regulations, universal precautions, child abuse guidelines, temporary background checks, emergency evacuation procedures. ►Work with the sales team to maximize the number of clients. ►Meet and greet guests daily and role model exceptional guest service. Resolve guest/staff complaints efficiently and effectively and support 100% guest recovery. Show less


Evergreen Outdoor Center
• Japan
• Leisure, Travel & Tourism
• 1 - 100 Employee
• Outdoor Activities Instructor

  • Nov 2010 - Sep 2011


Quinn Direct Insurance

• Ireland
• Insurance
• 1 - 100 Employee

• Regional Claims Manager

  • Aug 2007 - Jan 2009

  ►Liaise with policy holders, third parties, insurance companies, witnesses and the police.►Attend and investigate accident scenes on a regular basis. This involves taking photographs and documenting witness statements in order to compile locus reports.►Identify and investigate potential fraudulent claims. ►Agree car damage estimates directly with Garages also negotiating labour rates, parts and car hire.►Complete and submit comprehensive investigation reports to in-house colleagues and give feedback on individual cases. ►Arrange medical examinations for third parties, place quantum on same and agree reserve with in-house team. ►Discuss time frames with Solicitors to ensure all claims are closed in a timely and cost effective manner. Show less

• Regional Claims Controller

  • May 2006 - Aug 2007

  ►Managed and motivated a team of claim handlers to efficiently process their workloads and effectively negotiate settlements for all fleet claims, as well as both private and non-private motor claims.►Oversaw the claim investigation process from end-to-end and was involved in all reporting, fact finding, follow-up interviews, and settlement negotiation.